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Hotel Industry | Key Attributes THE INNOVA ROOM Francisco J. Gutiérrez de Arrechea Mónica Muñoz García
OutsideOutside Market Inside Infraestructure
Market Demand Segment Client
SIZE
SEGMENTS
TREND
MASIVE
EXCLUSIVE
WHO?
LEISURE
NETWORKING
MY CLIENT
RECAP?
MARKET SIZE (ALWAYS MATTERS?) (LET’S STUDY IT´S) COMPOSITION TREND (GOING UP, DOWN OR EQUAL?) MASSIVE (VOLUME) EXCLUSIVE (...
INFRAESTRUCTURE L+U+A LOCATION FIT DISTRIBUTION FLEXIBILITY SUSTENIBILITY
LOCATION
HIDDEN PARADISE
DESTINATION
WORLD CAPITAL
ANY PREFERENCE?
FIT
2560 KEYS
112 KEYS
Hotel? 1 KEY?
LARGE, MEDIUM OR SMALL?
Some metrics Sqm/key(min) 24 Total sqm Sqm/key x 2 x Keys CAPEX/key ADR x 1000
DISTRIBUTION
ROOMS HIGH VOLUME HIGH MARGIN
M&E HIGH VOLUME LOW MARGIN
F&B LOW VOLUME LOW (no) MARGIN
WELLNESS NO VOLUME LOW MARGIN
RECEPTION NO VOLUME NO MARGIN
BOH NO VOLUME NEGATIVE MARGIN
LET’S IMAGINE AN ‘ONLY PROFITABLE AREAS’ HOTEL
ROOMS HIGH VOLUME HIGH MARGIN
MEETINGS & EVENTS
F&B
WELLNESS
TECHNICAL ROOM
RAW MATERIAL STORAGE
FLEXIBILITY
FLEXIBILITY (PEOPLE)
FLEXIBILITY (ELEMENTS)
FLEXIBILITY (SPACE)
FLEXIBILITY (STRUCTURE)
FLEXIBILITY (USE)
SUSTAINABILITY
GREEN HOTEL?
GREEN HOTEL
RECAP?
INFRAESTRUCTURE L+U+A LOCATION (LOCATION, LOCATION) (PRECISE) FIT (PROFITABLE) DISTRIBUTION (HOLISTIC) FLEXIBILITY (ENVIRO...
AT THE END OF THE DAY…
RevPar rules…
RevPar Sleep with strangers Share bathroom Only one piece of furniture If you are (not) lucky, you can sit beside the wind...
Thank you!
Like it? Find more: AMERICA | Buenos Aires office +54 911 4526 4883 Francisco J. Gutiérrez de Arrechea Co-Founder & Partne...
ESCP Europe Master Class: Key Attributes of the Hotel Industry
ESCP Europe Master Class: Key Attributes of the Hotel Industry
ESCP Europe Master Class: Key Attributes of the Hotel Industry
ESCP Europe Master Class: Key Attributes of the Hotel Industry
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May. 23, 2016

ESCP Europe Master Class: Key Attributes of the Hotel Industry

Monica Muñoz García & Francisco J. Gutiérrez de Arrechea, Co-Founders & Partners of The Innova Room, will walk you through the key attributes that affect the hotel industry.

This Master Class was made for ESCP Europe Business School, that holds the MSc in Hospitality &Tourism Management. More info: http://escpeuro.pe/1OIza6E

More info about us:
www.theinnovaroom.com
The Innova Room

License: CC Attribution-NonCommercial-NoDerivs License
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ESCP Europe Master Class: Key Attributes of the Hotel Industry

  1. 1. Hotel Industry | Key Attributes THE INNOVA ROOM Francisco J. Gutiérrez de Arrechea Mónica Muñoz García
  2. 2. OutsideOutside Market Inside Infraestructure
  3. 3. Market Demand Segment Client
  4. 4. SIZE
  5. 5. SEGMENTS
  6. 6. TREND
  7. 7. MASIVE
  8. 8. EXCLUSIVE
  9. 9. WHO?
  10. 10. LEISURE
  11. 11. NETWORKING
  12. 12. MY CLIENT
  13. 13. RECAP?
  14. 14. MARKET SIZE (ALWAYS MATTERS?) (LET’S STUDY IT´S) COMPOSITION TREND (GOING UP, DOWN OR EQUAL?) MASSIVE (VOLUME) EXCLUSIVE (MARGIN) WHO (WILL PAY THE BILL)? WHY? (HIS|HER MAYESTY) THE CLIENT
  15. 15. INFRAESTRUCTURE L+U+A LOCATION FIT DISTRIBUTION FLEXIBILITY SUSTENIBILITY
  16. 16. LOCATION
  17. 17. HIDDEN PARADISE
  18. 18. DESTINATION
  19. 19. WORLD CAPITAL
  20. 20. ANY PREFERENCE?
  21. 21. FIT
  22. 22. 2560 KEYS
  23. 23. 112 KEYS
  24. 24. Hotel? 1 KEY?
  25. 25. LARGE, MEDIUM OR SMALL?
  26. 26. Some metrics Sqm/key(min) 24 Total sqm Sqm/key x 2 x Keys CAPEX/key ADR x 1000
  27. 27. DISTRIBUTION
  28. 28. ROOMS HIGH VOLUME HIGH MARGIN
  29. 29. M&E HIGH VOLUME LOW MARGIN
  30. 30. F&B LOW VOLUME LOW (no) MARGIN
  31. 31. WELLNESS NO VOLUME LOW MARGIN
  32. 32. RECEPTION NO VOLUME NO MARGIN
  33. 33. BOH NO VOLUME NEGATIVE MARGIN
  34. 34. LET’S IMAGINE AN ‘ONLY PROFITABLE AREAS’ HOTEL
  35. 35. ROOMS HIGH VOLUME HIGH MARGIN
  36. 36. MEETINGS & EVENTS
  37. 37. F&B
  38. 38. WELLNESS
  39. 39. TECHNICAL ROOM
  40. 40. RAW MATERIAL STORAGE
  41. 41. FLEXIBILITY
  42. 42. FLEXIBILITY (PEOPLE)
  43. 43. FLEXIBILITY (ELEMENTS)
  44. 44. FLEXIBILITY (SPACE)
  45. 45. FLEXIBILITY (STRUCTURE)
  46. 46. FLEXIBILITY (USE)
  47. 47. SUSTAINABILITY
  48. 48. GREEN HOTEL?
  49. 49. GREEN HOTEL
  50. 50. RECAP?
  51. 51. INFRAESTRUCTURE L+U+A LOCATION (LOCATION, LOCATION) (PRECISE) FIT (PROFITABLE) DISTRIBUTION (HOLISTIC) FLEXIBILITY (ENVIRONMENTAL&ECONOMICAL) SUSTAINABILITY
  52. 52. AT THE END OF THE DAY…
  53. 53. RevPar rules…
  54. 54. RevPar Sleep with strangers Share bathroom Only one piece of furniture If you are (not) lucky, you can sit beside the window In some routes 200% of occupancy rate ADR always above US$ 2500 …
  55. 55. Thank you!
  56. 56. Like it? Find more: AMERICA | Buenos Aires office +54 911 4526 4883 Francisco J. Gutiérrez de Arrechea Co-Founder & Partner room.francisco@theinnovaroom.com EUROPE | Madrid office +34 617 321967 Mónica Muñoz García Co-Founder & Partner room.monica@theinnovaroom.com www.theinnovaroom.com theinnovaroom @theinnovaroom +theinnovaroom theinnovaroom The Innova Room theinnovaroom ©THEINNOVAROOM,2016 Reproductionisauthorised,providedthesourceisacknowledged,savewhereotherwisestated. theinnovaroomtheinnovaroom

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