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Diseño del espacio gastronómico - 05_Transformación digital del restaurante

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THE INNOVA ROOM imparte el módulo de Diseño y Ambientación de Restaurantes, dentro del Diplomado en Organización y Dirección de Restaurantes, en el Centro de Emprendedores de la UCA (Universidad Católica Argentina). Las clases son impartidas presencialmente por Francisco Gutiérrez y vía webinar por Mónica Muñoz, ambos socios fundadores de The Innova Room.

SESIÓN 05: Transformación digital del restaurante.

Cómo la tecnología puede ayudar a transformar el negocio, tanto desde la parte operativa como desde la experiencia del cliente.

Published in: Business
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Diseño del espacio gastronómico - 05_Transformación digital del restaurante

  1. 1. Ambientación de Restaurantes Sesión 05 – 25/07/2017 Transformación digital
  2. 2. Ambientación de Restaurantes 01 – Introducción general y tendencias en innovación 02 – Tipologías e infraestructuras 03 – Claves para el diseño de restaurantes 04 – Visita a restaurantes 05 – Transformación digital 06 – Taller de diseño Francisco J. Gutiérrez de Arrechea - Arquitecto MBA Mónica Muñoz García - Arquitecta MBA #UCAgastrolugares | @theinnovaroom
  3. 3. Agenda 01 – Transformación digital en F&B 02 – Diseño de la experiencia digital en restaurantes 03 – Taller: Diseña tu restaurante Francisco J. Gutiérrez de Arrechea - Arquitecto MBA Mónica Muñoz García - Arquitecta MBA #UCAgastrolugares | @theinnovaroom
  4. 4. Consumidor digital = Negocio digital
  5. 5. Transformación digital en F&B
  6. 6. Fuente: Diego Coquillat Restaurante digital y social
  7. 7. ESTRA TEGIA MKT PUBLI OPERA CIÓN ANÁLI SIS PERSO NAS En todas las áreas del negocio
  8. 8. Digitalización en restaurantes Fuente: METRO Chair of Innovation Youtube
  9. 9. Dos grandes áreas beneficiadas EXPERIENCIA DE CLIENTE (front office) Gestión de reservas tiempo real Pagos (móvil, Apple watch…) Carta y menús interactivos Intolerancias/ restricciones alimentarias Pedidos in situ/remoto Comparación de oferta Eliminación de tiempos muertos/ ineficiencias Opiniones: consulta y emisión Reclamaciones Promociones personalizadas Fidelización, comunidad, eventos Experiencia social en redes OPERACIÓN (back office) Gestión de reservas Cobros (medios de pago) Gestión y análisis de ventas (en tiempo real, en la nube, multidispositivo) Proyecciones ventas/ financieras Gestión de stocks/ caducidades/ desperdicios Big Data & Smart Data Optimización de personas/ turnos Relaciones con clientes Promoción online (SEO y SEM) Branding y creación de contenidos: Inbound & Content Marketing
  10. 10. Uso de tecnología y barreras Fuente: METRO Chair of Innovation
  11. 11. Factores clave en digitalización Fuente: METRO Chair of Innovation Procedimientos empresariales Obstáculos a la transformación digital
  12. 12. Importancia e inversión en TECH Fuente: METRO Chair of Innovation Distintos perfiles, distintas necesidades Presión del mercado y entorno
  13. 13. Diseño de la experiencia digital en restaurantes
  14. 14. Web propia: Look & Feel Coherencia Promesa de valor
  15. 15. Atraer clientes al restaurante Desde la opinión a la reserva
  16. 16. Recibir al cliente en restaurante
  17. 17. Ambientación musical
  18. 18. Beacons, not bacon Fuente: thevalley.es How Beacons can help restaurants to get more customers, TECHWARE How Beacons can help enhance Restaurant dining experience, beaconstac
  19. 19. Robótica y automatización
  20. 20. Analítica de ventas y rentabilidad
  21. 21. Gestión integral
  22. 22. TPV desde la comanda al cobro
  23. 23. Gestión de personal y turnos
  24. 24. RRHH y reclutamiento
  25. 25. Diseño de menú y escandallos
  26. 26. Gestión digital de inventarios Fuente: MarketMan Youtube
  27. 27. Gestión de suministros
  28. 28. Posicionamiento y publicidad online
  29. 29. Posicionamiento y publicidad online
  30. 30. Social Media y comunicación
  31. 31. Inbound Marketing & Contenidos
  32. 32. Taller: Diseña tu restaurante
  33. 33. AMERICA | Buenos Aires office +54 911 4526 4883 Francisco J. Gutiérrez de Arrechea Co-Founder & Partner room.francisco@theinnovaroom.com EUROPE | Madrid office +34 617 321967 Mónica Muñoz García Co-Founder & Partner room.monica@theinnovaroom.com www.theinnovaroom.com ©THEINNOVAROOM,2017 Reproductionisauthorized,providedthesourceisacknowledged,savewhereotherwisestated.

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