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Sell Yourself: Me, Inc. (indieConf 2012)

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The corporate ladder is gone. The word “career” is meaningless. Being a “valued employee” is almost laughable.

Business in the social media decade is tough. Inside a Fortune 50 company or flying the flag of an independent, it doesn’t matter: you need to reach, teach, and engage with your personal brand.

Part Bauhaus design, part Dim sum strategy … Dan and Doug engage in a sometimes serious, sometimes irreverent bantering around why your brand and its promotion are so critical in 2012.

Presented by Doug Foster and Dan Metz

Published in: Business
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Sell Yourself: Me, Inc. (indieConf 2012)

  1. 1. dan metz, Doug Foster
  2. 2. Coffee with Steve
  3. 3. The old ladder is gone
  4. 4. What’s the new ladder?
  5. 5. narrative visual
  6. 6. Convince Me! Plan the trip Tell your story Show proof Try it Find Satisfy completely Foster Educate CloseBackstory – My story – Success story
  7. 7. Machinist to M.E.
  8. 8. Situation Overcome Results Trouble You S.T.O.R.Y.
  9. 9. Who do I think I am?
  10. 10. Stories are emotional
  11. 11. BofA and VoIP
  12. 12. Building the Dome HomeBuilding the Dome home
  13. 13. Riding RAGBRAI
  14. 14. “The universe is made of stories, not atoms” – Muriel Rukeyser
  15. 15. Interesting Childhood Machinist Mechanical Engineer Internet Integrator Sales Engineer Idea Mechanic |īdēəә| |məәkanik| ñ - Imaginative strategist, conversational storyteller, demonstration engineer, experience architect, & customer advocate.Arial Regular Arial Bold Arial Italic Doug’s identity
  16. 16. Resourceful Building the Dome home Idea Mechanic |īdēəә| |məәkanik| ñ - Imaginative strategist, conversational storyteller, demonstration engineer, experience architect, & customer advocate.Arial Regular Short Stories that Sell Arial Bold BofA and VoIP (180k IP phones in 10 min.) Arial Italic Doug’s identity
  17. 17. Who do you think you are? What are your stories? What is your brand?
  18. 18. Questions?
  19. 19. dan metz, Doug Foster

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