Successfully reported this slideshow.
Your SlideShare is downloading. ×

The Blurring Line Between Digital Marketing and PR

The Blurring Line Between Digital Marketing and PR

Download to read offline

Virtually every buyer around the world conducts some form of online due diligence, often plugging keywords into Google.

As search engines increasingly favor quality of content in delivering search results, there’s a mega opportunity for PR to lead the charge in helping companies establish online presence and specifically addressing organic search.

This deck makes the case that building online presence depends on integrating digital marketing, storytelling, SEO and traditional PR into single campaigns.

Virtually every buyer around the world conducts some form of online due diligence, often plugging keywords into Google.

As search engines increasingly favor quality of content in delivering search results, there’s a mega opportunity for PR to lead the charge in helping companies establish online presence and specifically addressing organic search.

This deck makes the case that building online presence depends on integrating digital marketing, storytelling, SEO and traditional PR into single campaigns.

More Related Content

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

×