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Introduction to The Hoffman Agency

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Who is The Hoffman Agency, how does it approach PR campaigns and what is the meaning of life?

A quick cruise through this slide deck answers two out of three of these questions.

Published in: Business, Technology
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Introduction to The Hoffman Agency

  1. 1. 1
  2. 2. We advise companies on applying to build brands COMMUNICATIONS and sell stuff 2
  3. 3. We’re at our best in assignments that involve technical complexity. 3
  4. 4. ① Blends traditional PR with social media ② Heritage in tech sector ③ 110 employees ④ Global reach ⑤ Independent ⑥ Founded in 1987 Quick Facts 4
  5. 5. Our clients range from BIG GUYS 5
  6. 6. to startups 6
  7. 7. to everything in between 7
  8. 8. to name a few in markets like semiconductors, telecommunications, consumer electronics, software, hardware, financial services, web 2.0, energy and water 8
  9. 9. innovationhappens everywhere 9
  10. 10. Which explains why our clients come from Beijing, London, Seoul, Kiev, Lund, Silicon Valley and the like 10
  11. 11. The dots on the map tell only part of the story HA U.S. Headquarters Silicon Valley, San Jose, California HA Europe Headquarters London, UK HA Asia Pacific Headquarters Hong Kong 11
  12. 12. Our multi-country campaigns leverage content and thinking across boundaries 12
  13. 13. Underlying campaign philosophy ① Build the brand ② Differentiate ③ Embrace storytelling (macro) 13
  14. 14. Underlying campaign philosophy ① Emphasize both strategy and tactics ② Engage senior team members in program execution ③ Understand the sales process ④ Establish definition of success ⑤ Initiate definitive sentences with vowels (a little humor) (micro) 14
  15. 15. If you believe the best way to gain public attention is through news releases, we’re not for you 15
  16. 16. Executiondefinitely counts 16
  17. 17. If you only reach out to a person when you need it’s not exactly endearing something, 17
  18. 18. or enduring 18
  19. 19. We build long-standing relationships with influencers by understanding they cover markets, not individual clients 19
  20. 20. How we measure staff performance ① Critical thinking ② Accountability (results) ③ Contribute to success of others ④ Creativity ⑤ Leadership ⑥ Client satisfaction 20
  21. 21. Egalitarian bent to culture 21
  22. 22. 22 These cobbler’s kids do wear shoes
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  27. 27. Europe: Mark Pinsent +44 (0)203 322 6903 North America: Stephen Burkhart 1 408 286-2611 Asia Pacific: Caroline Hsu +852 2581-9380 Global: Lou Hoffman 1 408 286-2611 Thank You IMAGES: CORBIS http://www.hoffman.com 27

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