S E O In S I X M I N U T E S

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a quick and dirty run down of SEO

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S E O In S I X M I N U T E S

  1. 1. Dom “The Hodge” Hodgson With S earch E ngine O ptimisation
  2. 2. What Is SEO? I’ve Never Even Heard Of This Viagra , Loved Your Review of Viagra, I run a Viagra store , perhaps we can partake in an exchange The Three Hats Of SEO With Viagra Blog Spam Love Your Blog Post.. Buy Viagra Direct From Here
  3. 3. <ul><li>DO NOT PUT YOUR SITE NAME FIRST </li></ul><ul><li>$keyword :: $site_name </li></ul><ul><li>Buy Viagra :: At The Hodges House </li></ul><ul><li>Don’t Take It Too Far </li></ul><ul><li>Buy Very Cheap Viagra That Is Guaranteed To Keep Y... </li></ul>
  4. 4. <ul><li>Jason Calacanis </li></ul><ul><li>AOL, Netscape, Weblogs Inc. </li></ul><ul><li>SEO IS BULLSHIT </li></ul><ul><li>Title Tags </li></ul><ul><li>Offered By A Very Well Known SEO </li></ul><ul><li>First Week Of The Changes = 10% increase in traffic </li></ul>
  5. 5. <ul><li>Search Engines Don’t Like </li></ul><ul><ul><li>buy-viagra.com/order.php?=45325&cust_id=543 </li></ul></ul><ul><li>Search Engines Love </li></ul><ul><ul><li>Buy-viagra.com/order/product/lots-of-viagra/543 </li></ul></ul><ul><li>.htaccess can do this </li></ul><ul><li>USE 301 NOT 302, remember redirect your old URLS </li></ul>
  6. 6. <ul><li>Use CSS to make your content the first thing the search engines see </li></ul><ul><li>Move all formatting and Javascript to external files </li></ul><ul><li>Keep It As Light As Possible </li></ul>
  7. 7. <ul><li>Output your content as RSS </li></ul><ul><li>Submit to places like Technorati, Google Blog Search..etc </li></ul><ul><li>Don’t go overboard with feeds </li></ul>
  8. 8. <ul><li>Don’t Tell Google </li></ul><ul><li>Don’t Use Text-Link-Ads </li></ul><ul><li>Don’t Be Obvious With It </li></ul><ul><li>Buy Links On Relevant Sites </li></ul><ul><li>Use Anchor Text Wisely </li></ul>Leaving White Hat Warning
  9. 9. <ul><li>Run a link check and fix all broken links </li></ul><ul><li>Redirect www. To non www. Or visa versa </li></ul><ul><li>Look at all external links, make sure your not linking anywhere bad </li></ul><ul><li>Make sure all the images work </li></ul>
  10. 10. <ul><li>Rename Images So They Are Descriptive </li></ul><ul><li>Make Sure Images Have Title And Alt Tags </li></ul><ul><li>Give All Links Title Tags </li></ul><ul><li>Make Sure Each Page Has Different Title and Description Meta Tags </li></ul><ul><li>Leave Link Exchanges Alone.. </li></ul>
  11. 11. <ul><li>Stick Social Networking Buttons On Your Site </li></ul><ul><li>Don’t Go Too Far With Over Kill </li></ul><ul><li>Search Engines Love The Social </li></ul>
  12. 12. <ul><li>Spam Web Blogs </li></ul><ul><li>Spam My Blog </li></ul><ul><li>Use Javascript For Navigation </li></ul><ul><li>Use AJAX Completely For Your Site If You Want it Indexed </li></ul><ul><li>Stuff Keywords </li></ul><ul><li>Check Your Rankings Every Day </li></ul>
  13. 13. <ul><li>Lots Of SEO Forums Online </li></ul><ul><li>Always Contact Me  </li></ul><ul><li>[email_address] </li></ul><ul><li>Keep Up With The News Within The Searchosphere </li></ul>Wrong Ask
  14. 14. <ul><li>Remember, the engines don’t tell you anything, they like secrets </li></ul><ul><li>SEO is about learning and trusting people with experience </li></ul><ul><li>Try things and if it doesn’t work, go back </li></ul><ul><li>Try one thing at once </li></ul>
  15. 15. <ul><li>Use your robots.txt wisely </li></ul><ul><li>Not everything has to be in the index </li></ul><ul><li>If you have several feeds with the same content deny the search engines access to one </li></ul><ul><li>Deny things like your admin panel, your images folder and other things </li></ul>

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