Affiliate Manager / Merchant Tips and Tricks

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This are the slides for the presentation I gave at Affiliate Window on the 14th of Jan 2009. I will probably end up doing a video of me doing the presentation since its a bit crap on its own

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Affiliate Manager / Merchant Tips and Tricks

  1. 1. Merchant Tips and Tricks Dominic Hodgson Big Bathroom Shop
  2. 2. A Brief Introduction <ul><li>Care worker – Mencap </li></ul><ul><li>SEO Specialist – Stickyeyes </li></ul><ul><li>Commercial Manager - Yardmist </li></ul><ul><ul><li>BigBathroomShop.com </li></ul></ul><ul><ul><li>NextBathrooms.co.uk </li></ul></ul><ul><ul><li>CheapSuites.co.uk </li></ul></ul>
  3. 3. My Opinion On Affiliate Types <ul><li>Passive </li></ul><ul><ul><li>Voucher code </li></ul></ul><ul><ul><li>Comparison / Cashback </li></ul></ul><ul><ul><li>Directory </li></ul></ul><ul><li>Aggressive </li></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>PPC </li></ul></ul><ul><ul><li>Email </li></ul></ul>
  4. 4. Passive Affiliates <ul><li>Take, Take, Take! </li></ul><ul><li>Big feed and include more information </li></ul><ul><li>Unique offers / vouchers </li></ul><ul><li>Secret commission levels based on performance </li></ul><ul><li>Custom creative (the networks like to call it bespoke) </li></ul>
  5. 5. Aggressive Affiliates <ul><li>Give them content </li></ul><ul><ul><li>Regular offers </li></ul></ul><ul><ul><li>Press releases </li></ul></ul><ul><ul><li>DON’T GIVE THEM CRAP! </li></ul></ul><ul><li>Share the love (or data) </li></ul><ul><li>Special rates for performance </li></ul>
  6. 6. Get Involved <ul><li>Join the forums… JOIN not SPAM </li></ul><ul><li>Go to events and meet ups </li></ul><ul><li>Arrange events and meetings </li></ul><ul><ul><li>Think Visibility </li></ul></ul><ul><ul><li>Northern Bloggers Meetup </li></ul></ul><ul><li>Go and visit some of your affiliates... </li></ul><ul><ul><li>Warn them first – don’t just turn up </li></ul></ul>
  7. 7. Communication is the key <ul><li>Be available more than 9-5 </li></ul><ul><li>Be available on more than one platform </li></ul><ul><ul><li>email, skype, msn, livechat, text, mobile </li></ul></ul><ul><li>Get to know your affiliates; make sure they know you </li></ul><ul><li>Your AWIN account manager probably knows a lot more than you... Get to know them </li></ul><ul><li>Start a blog </li></ul>
  8. 8. Management <ul><li>Daily checks </li></ul><ul><ul><li>Validate commissions </li></ul></ul><ul><ul><li>Approve affiliates </li></ul></ul><ul><ul><li>Check competitors </li></ul></ul><ul><ul><li>Check that things didn’t break overnight </li></ul></ul><ul><li>Check creative isn’t out of date </li></ul><ul><li>Updates on sales or new products </li></ul><ul><li>Talk to people in your vertical and, if you can, your competitors (or at least thier AM). </li></ul><ul><li>Highrise HQ </li></ul>
  9. 9. Creative and more <ul><li>Look at what your competitors have </li></ul><ul><li>Try and give more </li></ul><ul><ul><li>Interactive flash elements </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Animated images (not flashy ones that induce seizures </li></ul></ul><ul><li>Don’t force them on the affiliates </li></ul><ul><li>Always offer custom; they will keep it longer </li></ul>
  10. 10. Thank you… <ul><li>Any Questions? </li></ul><ul><li>Dominic Hodgson </li></ul><ul><li>Work </li></ul><ul><li>Big Bathroom Shop </li></ul><ul><li>www.bigbathroomshop.co.uk </li></ul><ul><li>Personal </li></ul><ul><li>www.thehodge.co.uk </li></ul><ul><li>[email_address] </li></ul>

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