Heritage In Penang
Engaging Youth with George Town World Heritage Site
Organized by Powered by
H.I.P (Heritage In Penang)
Stands for all the heritage that can be found in Penang
H.I.P is youthful
H.I.P is also open fo...
For who?
The HIP Project intends to engage youth from the age of 18 – 35 years in
creating awareness of the George Town he...
@thehipproject # thehipproject
www.facebook.com/theHIPproject
Component Timeline About
Teaser 1 March - 14 April Creating hype about HIP
1st Challenge: HIP Pix
Engaging the Youth
15th ...
#HIPthots and #HIPshots on What the Youth like about George Town.
* Happening in Penang * Hip Siao Eng * Highly Intelligen...
#HIP Pix Creative shots of George Town.
• What’s special about George Town & why?
• What’s your favorite George Town exper...
A pool of given pictures (heritage items) of George Town, find the correct 3 mix
according to categories. Then add 40 word...
1
Brainstorm
Ideas
3
Send written
proposal &
supporting
creative visuals
4
The most creative,
feasible and best use
of her...
Info about Heritage In Pieces of appetizing bites -- building a little more knowledge
about George Town World Heritage Sit...
components About
The HIP Trail Customized heritage tours for youth to discover and
explore the George Town heritage zone
T...
• Discover the beauty and hidden treasure of
George Town Heritage, Penang from a different
angle!
• To explore and learn a...
• To encourage youth to think creatively and propose
their ideas that could be turned into reality.
• Sharing of ideas fro...
For any enquiries, contact us!
(04) 2633471
arts_ed_penang@yahoo.com
The HIP Project
www.facebook.com/theHIPproject
the HIP project overview
Upcoming SlideShare
Loading in …5
×

the HIP project overview

639 views

Published on

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
639
On SlideShare
0
From Embeds
0
Number of Embeds
206
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

the HIP project overview

  1. 1. Heritage In Penang Engaging Youth with George Town World Heritage Site Organized by Powered by
  2. 2. H.I.P (Heritage In Penang) Stands for all the heritage that can be found in Penang H.I.P is youthful H.I.P is also open for self anonyms & interpretation
  3. 3. For who? The HIP Project intends to engage youth from the age of 18 – 35 years in creating awareness of the George Town heritage site. Why do this? To instill a spark in youth to take a greater interest in cultural assets in their environment and be inspired to produce creative works from interaction with the site. How? Facebook was the primary social media platform employed for the campaign. Supported by instagram. Online contest and info posts with on-ground events were designed to engage youth in different depth and level.
  4. 4. @thehipproject # thehipproject www.facebook.com/theHIPproject
  5. 5. Component Timeline About Teaser 1 March - 14 April Creating hype about HIP 1st Challenge: HIP Pix Engaging the Youth 15th – 27 April Sharing GT experience through photographs 2nd Challenge: HIP Mix Building of Knowledge 29th April – 18th May Do you know your heritage? Match & Personalize 3rd Challenge: HIP-n-HYPE Creative Interpretations 19 May – 8 June Propose creative heritage ideas HIPertizer Throughout campaign Info about Heritage In Pieces of appetizing bites -- building knowledge
  6. 6. #HIPthots and #HIPshots on What the Youth like about George Town. * Happening in Penang * Hip Siao Eng * Highly Intelligent People * Hip Hip Hooray * Hype in Penang etc….. For details see More details
  7. 7. #HIP Pix Creative shots of George Town. • What’s special about George Town & why? • What’s your favorite George Town experience? More details http://on.fb.me/ZRv2aZ
  8. 8. A pool of given pictures (heritage items) of George Town, find the correct 3 mix according to categories. Then add 40 words description how the item can be used in new and creative way. More details http://on.fb.me/18sy6yb & http://on.fb.me/17gu8JD
  9. 9. 1 Brainstorm Ideas 3 Send written proposal & supporting creative visuals 4 The most creative, feasible and best use of heritage elements from George Town stand a chance to realize their project. Propose creative ideas on how to promote and further develop cultural heritage assets of George Town for youth Attend 1. HIP Trail 2. HIP Panel
  10. 10. Info about Heritage In Pieces of appetizing bites -- building a little more knowledge about George Town World Heritage Site. More details: http://on.fb.me/13Pw5f8
  11. 11. components About The HIP Trail Customized heritage tours for youth to discover and explore the George Town heritage zone The HIP Panel Sharing ideas with experts in creative & entrepreneur field & workshops on how to turn ideas to a proposal
  12. 12. • Discover the beauty and hidden treasure of George Town Heritage, Penang from a different angle! • To explore and learn about George Town's living and built heritage using five senses • Customized trail which trace the everyday design elements that can be found on the street. Cultural Heritage Discovery Walking Trail
  13. 13. • To encourage youth to think creatively and propose their ideas that could be turned into reality. • Sharing of ideas from creative entrepreneurs in culture and heritage fields. • Youth were facilitated to come up with a creative proposal idea. Inspirational Sharing & Workshop
  14. 14. For any enquiries, contact us! (04) 2633471 arts_ed_penang@yahoo.com The HIP Project www.facebook.com/theHIPproject

×