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Are User Personas haunting your product? Did your team create some personas at the start of your project but then never use them? Are they fading stuck up on a wall somewhere, technically now just dead weight...irrelevant, moaning...’braiinsss...’!!
User Personas are the grounding for productive conversations with stakeholders and cross functional teams, that shift away from debating personal opinions into decision-making based on empirical data. Mike Rawling share's his experience of how you can work with personas in a pragmatic way that fits into the world of Agile without compromising UX, XP/Agile or Lean principles.
Come to this session to find out how to blend personas into your Agile process so they continue to serve as a useful reference for your team and stakeholders throughout product development.
Get ready for a Zombie Persona Apocalypse!