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@hedshot
HOW TO BRING
YOUR PERSONAS TO LIFE
WITHOUT NEEDING AN EXORCIST
MICHAEL RAWLING
@hedshot
#ghostpersonas
#agileotb
@hedshot
Michael rawling
@hedshot
Title position here
Your title sit over itREASONABLE INTERRUPTIONS TODAY
a) A Zombie Apocalypse
b) Monkeys
c) Not...
@hedshot
Title position here
Your title sit over itTHIS MORNING
• What are, and how do User Personas survive in the real
w...
@hedshot
Title position here
Your title sit over itWHO’S HERE?
@hedshot
Title position here
Your title sit over itYOUR HOST TODAY…
MIKE RAWLING
LEAD UX AT UNRULY.CO, LONDON:
TEAM-OF-ONE...
@hedshot
Title position here
Your title sit over it
@hedshot
ABOUT
UNRULY
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Title position here
Your title sit over it
@hedshot
ABOUT UNRULY.CO
@hedshot
Title position here
Your title sit over it
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WARNING – WILL EXHIBIT
UNRULY CULTURE…
...and of course, err,...
@hedshot
@hedshot
Title position here
Your title sit over it
5 MIN WORKSHOP INTRO: WHAT ARE PERSONAS??
Actions
• Identify with the ...
@hedshot
Title position here
Your title sit over it
5 MIN WORKSHOP REVIEW: WHAT ARE
PERSONAS??
Review
• What results did w...
@hedshot
Title position here
Your title sit over itLET’S TALK GHOSTS…
@hedshot
Title position here
Your title sit over it
@hedshot
WHAT ARE THESE
GHOSTS??
@hedshot
Title position here
Your title sit over itWIKIPEDIA MEANS IT’S
TRUE
Ghost (ɡəʊst)
noun
1. an apparition of a dead...
@hedshot
Title position here
Your title sit over it‘B-G-F’S FROM WAY BACK…
The belief in manifestations of the spirits of ...
@hedshot
Title position here
Your title sit over itGHOST
CLASSIFICATIONUnquiet spirits
Grumpy ex-people who don’t like cha...
@hedshot
Title position here
Your title sit over itGHOST ARE THIS TOO…
@hedshot
Title position here
Your title sit over itBUT MOSTLY THESE...
@hedshot
Title position here
Your title sit over itHAVE YOU SPOTTED
GHOSTS?
@hedshot
Title position here
Your title sit over itDO YOU HAVE AN UNDEAD
PERSONA INFESTATION??
@hedshot
Title position here
Your title sit over itZOMBIE PERSONAS ARE…
Made up at the beginning of a project then never t...
@hedshot
Title position here
Your title sit over itPOOR, LONELY
PERSONAS…User Personas receiving lack of attention…
@hedshot
Title position here
Your title sit over it
INTRODUCING MY…GHOST PERSONA KIT!
@hedshot
Title position here
Your title sit over itGHOST PERSONAS…HAUNTING
YOUR PROCESS…
@hedshot
Title position here
Your title sit over itGHOST PERSONAS…HAUNTING
YOUR PROCESS…
Fast & cheap…
Just do it…
Just te...
@hedshot
Title position here
Your title sit over itGHOST PERSONAS…HAUNTING
YOUR PROCESS…
Misunderstandings of Lean, Lean s...
@hedshot
Title position here
Your title sit over itGHOST PERSONAS…HAUNTING
YOUR PROCESS…
Or just making them up…
“...I *kn...
@hedshot
Title position here
Your title sit over it
@hedshot
SPOT THOSE GHOST
PERSONAS!
@hedshot
Title position here
Your title sit over itSPOT GHOST PERSONAS…
@hedshot
Title position here
Your title sit over itSPOT GHOST PERSONAS…
@hedshot
Title position here
Your title sit over itSPOT GHOST PERSONAS…
No supporting evidence, no data, no substance…
@hedshot
Title position here
Your title sit over itBUT THAT’S NOT ALL…
@hedshot
Title position here
Your title sit over it
@hedshot
…THERE’S MORE...
@hedshot
Title position here
Your title sit over it
@hedshot
MAYBE YOU HAVE
ZOMBIES?…
@hedshot
Title position here
Your title sit over it
@hedshot
POOR, LONELY
PERSONAS…User Personas get sick…infected too…
@hedshot
Title position here
Your title sit over itVAMPIRE PERSONAS…
Drinking your teams life blood, afraid of evidence in...
@hedshot
Title position here
Your title sit over it
…vital team life force draining away, wasting time and
money in the wr...
@hedshot
Title position here
Your title sit over itDR FRANKENSTEIN’S
PERSONAS…
@hedshot
Title position here
Your title sit over itWAIT, THERE’S STILL HOPE!
Don’t look in the yellow pages under “eee exx...
@hedshot
Title position here
Your title sit over it
Start by using intelligence from:
Data analysis, Logs, Google Analytic...
@hedshot
Title position here
Your title sit over it
Use multiple sources of intelligence too so:
f2f interviews with users...
@hedshot
Title position here
Your title sit over it
Basing your personas on sound sources of data, watching
carefully for ...
@hedshot
Title position here
Your title sit over it
Watch out for fragmented personas made up of badly
integrated parts by...
@hedshot
Title position here
Your title sit over it
@hedshot
OMG, WHERE DO WE START??
@hedshot
Title position here
Your title sit over itAT FIRST…
@hedshot
Title position here
Your title sit over it
Embrace weird science: create living breathing personas!…
EXERCISE YOU...
@hedshot
Title position here
Your title sit over it
…ok, let’s start exorcising our research skills now!
GAZUMP GHOST PERS...
@hedshot
Title position here
Your title sit over it
@hedshot
THE CHALLENGE: HATCH PERSONAS FOR
WWW.AGILEONTHEBEACH.CO.UK I...
@hedshot
Title position here
Your title sit over it
@hedshot
10 MIN CHALLENGE 1:
OBSERVE AND CAPTURE YOUR USERS‘ TRAITS
Ac...
@hedshot
Title position here
Your title sit over it
@hedshot
REVIEW: RESEARCH AND CAPTURE YOUR USERS
Review
• How far did ...
@hedshot
Title position here
Your title sit over it
@hedshot
Effective persona workshops include people with primary
exper...
@hedshot
Title position here
Your title sit over it
@hedshot
Get engagement and active sign off and a hierarchy from
stake...
@hedshot
Title position here
Your title sit over it
@hedshot
...refinement! Run your Affinity Grouping and Back Story
acti...
@hedshot
Title position here
Your title sit over it
@hedshot
10 MIN CHALLENGE 2: DISTILL OUR
PERSONAS…
Actions
• Look at y...
@hedshot
Title position here
Your title sit over it
OPTIONAL CHALLENGE: SKETCH OUT
THE PERSONA!
@hedshot
Title position here
Your title sit over it
@hedshot
REVIEW: AFFINITY GROUPS AND PERSONA
SKETCHES
Review
• How far...
@hedshot
Title position here
Your title sit over it
@hedshot
A few examples…
PERSONA
EXAMPLES
@hedshot
Title position here
Your title sit over it
@hedshot
SO…
@hedshot
Title position here
Your title sit over it
@hedshot
BE ON YOUR
GUARD!
WATCH OUT FOR…
@hedshot
Title position here
Your title sit over it
@hedshot
BE ON YOUR
GUARD!
WATCH OUT FOR…
@hedshot
Title position here
Your title sit over it
@hedshot
ONCE YOU’VE GOT THEM ALIVE…
@hedshot
Title position here
Your title sit over it
@hedshot
Keep you personas alive:
Print them BIG!
Use the wall!
KEEPIN...
@hedshot
Title position here
Your title sit over it
@hedshot
KEEPING THEM ALIVE!
Personas *named* in User Stories
As {your...
@hedshot
Title position here
Your title sit over it
@hedshot
KEEPING THEM ALIVE!
Persona ‘stickers’ on story cards
@hedshot
Title position here
Your title sit over it
@hedshot
KEEPING THEM ALIVE!
Sticky engagement…with magnetic personas!
@hedshot
Title position here
Your title sit over it
@hedshot
KEEPING THEM ALIVE!
…make them your own!
@hedshot
Title position here
Your title sit over it
@hedshot
KEEPING THEM ALIVE!
They are hypotheses – keep feeding them w...
@hedshot
Title position here
Your title sit over it
@hedshot
KEEPING THEM ALIVE!
As usual, never stop refining… – find wha...
@hedshot
@hedshot
Best Ghost
Persona
Observation
@hedshot
Most
Realistic
@hedshot
@hedshot
Title position here
Your title sit over it
@hedshot
HIGH FIVE!
@hedshot
Title position here
Your title sit over it
@hedshot
THANKS FOR
LISTENING!
mike@unrulygroup.com
@hedshot
@hedshot
Title position here
Your title sit over it
@hedshot
RESPECT
Other Persona Mad Scientists & ghost hunters
• About ...
@hedshot
Title position here
Your title sit over it
@hedshot
PROPS
!
Orange bus
seniorgif.com
Team unicorn
Dark parodies
U...
@hedshot
Title position here
Your title sit over it
@hedshot
Q & A
@hedshot
Title position here
Your title sit over it
@hedshot
THANKS FOR
LISTENING!
mike@unrulygroup.com
@hedshot
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How to bring your personas to life without an exorcist

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Are User Personas haunting you? Does your team have trouble using personas because as they seem too intangible? In practice unbelievably unrealistic: insubstantial, unhelpful and eventually ignored? Your project maybe haunted by ghost personas! Lost, walled up behind a stack of documentation, technically now just a whisper in your conscience, a glimpse of users in a corner of your eye…irrelevant…crying for usability where no one can hear them?

User Personas really help ground product teams in genuine data, freeing them to have productive user-centric conversations with stakeholders that shift away from debating personal opinions into decision-making, based on proven user research – but personas can be quite hard to assemble realistically: almost seeming like a Dark Art. In todays Lean and pressured environments they often get created too quickly on a shallow basis from vague data or stakeholder opinion, leading your product in entirely the wrong direction.

Continuing an ongoing theme, Mike Rawling, a ux veteran of many apocalyptic projects, will share the latest user research techniques being used today, combined with tried and tested experience of how you can work with personas in a pragmatic way that fits into the world of digital development – without compromising either UX or your XP, Agile or Lean principles.

Attendees will come away from this session with an understanding of qualitative user research and be able to revive their User Personas in your Agile/Lean/XP process so they continue to serve as a useful reference for you, your team and stakeholders throughout the life of your product. The session will end with awards including most life-like persona of the day!

Cleanse your product of ghost personas!

Published in: Business
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How to bring your personas to life without an exorcist

  1. 1. @hedshot HOW TO BRING YOUR PERSONAS TO LIFE WITHOUT NEEDING AN EXORCIST MICHAEL RAWLING @hedshot #ghostpersonas #agileotb
  2. 2. @hedshot Michael rawling
  3. 3. @hedshot Title position here Your title sit over itREASONABLE INTERRUPTIONS TODAY a) A Zombie Apocalypse b) Monkeys c) Nothing… *…I love tweeting #agileotb too but please do set phones to silent… 
  4. 4. @hedshot Title position here Your title sit over itTHIS MORNING • What are, and how do User Personas survive in the real world?? • Field Guide to Recognising Ghost Personas • Learn to identify potentially sick personas • Nurture your personas back to life
  5. 5. @hedshot Title position here Your title sit over itWHO’S HERE?
  6. 6. @hedshot Title position here Your title sit over itYOUR HOST TODAY… MIKE RAWLING LEAD UX AT UNRULY.CO, LONDON: TEAM-OF-ONE & A #UXCOACH UX RESEARCHER, INTERACTION DESIGNER, UI ENGINEER, UI DESIGNER, TEST PARTICIPANT RECRUITER, USABILITY TESTER, ETHNOGRAPHIC RESEARCHER, MICRO-COPY WRITER, TRAINER, UX COACH, UX MENTOR…. AND SO ON… UX activities dating back to ’98… Consulted, designed, engineered, leader of, coached, trained big & small teams and initiatives in: Konami computer games, Tesco.com, Wiley Publishing, Camelot (UK’s national lottery), ITV & Granada Television, LoveFilm(Amazon Video), Toyota and now Unruly… …recently started tweeting anew @theuxcoach
  7. 7. @hedshot Title position here Your title sit over it @hedshot ABOUT UNRULY
  8. 8. @hedshot Title position here Your title sit over it @hedshot ABOUT UNRULY.CO
  9. 9. @hedshot Title position here Your title sit over it @hedshot WARNING – WILL EXHIBIT UNRULY CULTURE… ...and of course, err, ‘creative’ cultural appropriation and meme’ing…;)
  10. 10. @hedshot
  11. 11. @hedshot Title position here Your title sit over it 5 MIN WORKSHOP INTRO: WHAT ARE PERSONAS?? Actions • Identify with the people around you, what you think personas are. Don’t • Take much time Aim • Note down what you think
  12. 12. @hedshot Title position here Your title sit over it 5 MIN WORKSHOP REVIEW: WHAT ARE PERSONAS?? Review • What results did we get? Round the teams…
  13. 13. @hedshot Title position here Your title sit over itLET’S TALK GHOSTS…
  14. 14. @hedshot Title position here Your title sit over it @hedshot WHAT ARE THESE GHOSTS??
  15. 15. @hedshot Title position here Your title sit over itWIKIPEDIA MEANS IT’S TRUE Ghost (ɡəʊst) noun 1. an apparition of a dead person which is believed to appear or become manifest to the living, typically as a nebulous image. "the building is haunted by the ghost of a monk" synonyms: spectre, phantom, wraith, spirit, soul, shadow, presence verb 1. act as ghostwriter of (a work). "his memoirs were smoothly ghosted by a journalist » 2. glide smoothly and effortlessly. "they ghosted up the river"
  16. 16. @hedshot Title position here Your title sit over it‘B-G-F’S FROM WAY BACK… The belief in manifestations of the spirits of the dead is widespread, dating back to animism or ancestor worship in pre- literate cultures. Certain religious practices—funeral rites, exorcisms, and some practices of spiritualism and ritual magic—are specifically designed to rest the spirits of the dead. Ghosts are generally described as solitary, human-like essences that haunt particular locations, objects, or people they were associated with in life, though stories of ghostly armies and the ghosts of animals have also been recounted.
  17. 17. @hedshot Title position here Your title sit over itGHOST CLASSIFICATIONUnquiet spirits Grumpy ex-people who don’t like change... Often location orientated. Poltergeists Ghosts who like moving stuff around…the opposite of feng shui...? Possession Ghost who take over stuff – cars, people… Object orientated ghosts (OO-Ghs) Ghosts obsessively attached to objects: inc. videos, books, musical instruments… Cursed people/s Ask Aragorn.
  18. 18. @hedshot Title position here Your title sit over itGHOST ARE THIS TOO…
  19. 19. @hedshot Title position here Your title sit over itBUT MOSTLY THESE...
  20. 20. @hedshot Title position here Your title sit over itHAVE YOU SPOTTED GHOSTS?
  21. 21. @hedshot Title position here Your title sit over itDO YOU HAVE AN UNDEAD PERSONA INFESTATION??
  22. 22. @hedshot Title position here Your title sit over itZOMBIE PERSONAS ARE… Made up at the beginning of a project then never trusted… Discarded in a file system, alone… Forgotten about… Un-tended… Un-proven… Un-fulfilled… Un-fed… …Un-dead!!!!
  23. 23. @hedshot Title position here Your title sit over itPOOR, LONELY PERSONAS…User Personas receiving lack of attention…
  24. 24. @hedshot Title position here Your title sit over it INTRODUCING MY…GHOST PERSONA KIT!
  25. 25. @hedshot Title position here Your title sit over itGHOST PERSONAS…HAUNTING YOUR PROCESS…
  26. 26. @hedshot Title position here Your title sit over itGHOST PERSONAS…HAUNTING YOUR PROCESS… Fast & cheap… Just do it… Just test your assumptions… ...and a worryingly sizable chunk of people take that to mean that research and associated activities are no longer necessary... : /
  27. 27. @hedshot Title position here Your title sit over itGHOST PERSONAS…HAUNTING YOUR PROCESS… Misunderstandings of Lean, Lean start-up and certain Agile and XP principles so that… ‘…Go faster, cheaper…’ ‘...no documentation needed...’ Trans. We don’t need research to learn just about users People making Proto-Personas fast…too fast... : /
  28. 28. @hedshot Title position here Your title sit over itGHOST PERSONAS…HAUNTING YOUR PROCESS… Or just making them up… “...I *know* my customers – I don’t need to research...” “...I know what they want – don’t you think I have the customers best interests at heart??...” Trans.: Let’s just make them up
  29. 29. @hedshot Title position here Your title sit over it @hedshot SPOT THOSE GHOST PERSONAS!
  30. 30. @hedshot Title position here Your title sit over itSPOT GHOST PERSONAS…
  31. 31. @hedshot Title position here Your title sit over itSPOT GHOST PERSONAS…
  32. 32. @hedshot Title position here Your title sit over itSPOT GHOST PERSONAS… No supporting evidence, no data, no substance…
  33. 33. @hedshot Title position here Your title sit over itBUT THAT’S NOT ALL…
  34. 34. @hedshot Title position here Your title sit over it @hedshot …THERE’S MORE...
  35. 35. @hedshot Title position here Your title sit over it @hedshot MAYBE YOU HAVE ZOMBIES?…
  36. 36. @hedshot Title position here Your title sit over it @hedshot POOR, LONELY PERSONAS…User Personas get sick…infected too…
  37. 37. @hedshot Title position here Your title sit over itVAMPIRE PERSONAS… Drinking your teams life blood, afraid of evidence in the Light of Day!
  38. 38. @hedshot Title position here Your title sit over it …vital team life force draining away, wasting time and money in the wrong direction... VAMPIRE PERSONAS…
  39. 39. @hedshot Title position here Your title sit over itDR FRANKENSTEIN’S PERSONAS…
  40. 40. @hedshot Title position here Your title sit over itWAIT, THERE’S STILL HOPE! Don’t look in the yellow pages under “eee exx oh ahh…” just yet…
  41. 41. @hedshot Title position here Your title sit over it Start by using intelligence from: Data analysis, Logs, Google Analytics… GAZUMP GHOST PERSONAS!
  42. 42. @hedshot Title position here Your title sit over it Use multiple sources of intelligence too so: f2f interviews with users & user- and usability testing… Find the richest, ‘primary-est’ evidence! GAZUMP GHOST PERSONAS!
  43. 43. @hedshot Title position here Your title sit over it Basing your personas on sound sources of data, watching carefully for the Evil Eye of skew or bias and allowing for it VANQUISH VAMPIRES!
  44. 44. @hedshot Title position here Your title sit over it Watch out for fragmented personas made up of badly integrated parts by… DODGE DR. FRANKENSTEIN'S MONSTERS!
  45. 45. @hedshot Title position here Your title sit over it @hedshot OMG, WHERE DO WE START??
  46. 46. @hedshot Title position here Your title sit over itAT FIRST…
  47. 47. @hedshot Title position here Your title sit over it Embrace weird science: create living breathing personas!… EXERCISE YOUR GHOST PROBLEM!
  48. 48. @hedshot Title position here Your title sit over it …ok, let’s start exorcising our research skills now! GAZUMP GHOST PERSONAS…
  49. 49. @hedshot Title position here Your title sit over it @hedshot THE CHALLENGE: HATCH PERSONAS FOR WWW.AGILEONTHEBEACH.CO.UK IN 2017 And thus save AOTB from a ghost (persona) infestation! • Imagine yourself into the shoes of the people making the AOTB 2017 site • Treat all the conference, so far, like your UX research • Let’s breath life into our personas with our observations of the conference attendees! :)
  50. 50. @hedshot Title position here Your title sit over it @hedshot 10 MIN CHALLENGE 1: OBSERVE AND CAPTURE YOUR USERS‘ TRAITS Actions… • Keeping in mind those people you’ve met this week… • Write on post-its just single bits of information (persona traits) you have observed from the people you’ve seen and met this week. • Demographic, Psychographic, Technical, Geographical etc. – check out the posters and handouts! • If you’re having trouble – just observe the AOTB attendee opposite! Don’t… Over Think this – it’s just exactly what you can easily put your finger on. Aim… To cover your chosen space with a valuable post-its of persona attributes
  51. 51. @hedshot Title position here Your title sit over it @hedshot REVIEW: RESEARCH AND CAPTURE YOUR USERS Review • How far did we get? Go round each group…
  52. 52. @hedshot Title position here Your title sit over it @hedshot Effective persona workshops include people with primary experience of users…and the team who will use them GAZUMP GHOST PERSONAS!
  53. 53. @hedshot Title position here Your title sit over it @hedshot Get engagement and active sign off and a hierarchy from stakeholders…and it may even help align your whole company! GAZUMP GHOST PERSONAS!
  54. 54. @hedshot Title position here Your title sit over it @hedshot ...refinement! Run your Affinity Grouping and Back Story activities - distill down your attributes to just 3, max 5 groups FIGHT FRANKENSTEIN'S PERSONAS!
  55. 55. @hedshot Title position here Your title sit over it @hedshot 10 MIN CHALLENGE 2: DISTILL OUR PERSONAS… Actions • Look at your persona attributes collected and, as a whole team, find and group those that go together - like a believable person. • Work your way across from one side to the other looking for affinity between your post-its attributes and create new groups that go together in a natural, realist way • Keep the number of groups you create from about 2 to 5 (7 at the outside) merge similar groups if you get too many Don’t Don’t try too hard to find grouping where there are none or ‘project’ your own groupings on unconnected attributes – only use the facts you have collected from your observations. Result Have created about 5 natural groups of persona attributes that go together: for even better results organise them….and NAME THEM!
  56. 56. @hedshot Title position here Your title sit over it OPTIONAL CHALLENGE: SKETCH OUT THE PERSONA!
  57. 57. @hedshot Title position here Your title sit over it @hedshot REVIEW: AFFINITY GROUPS AND PERSONA SKETCHES Review • How far did we get? Go round each group…
  58. 58. @hedshot Title position here Your title sit over it @hedshot A few examples… PERSONA EXAMPLES
  59. 59. @hedshot Title position here Your title sit over it @hedshot SO…
  60. 60. @hedshot Title position here Your title sit over it @hedshot BE ON YOUR GUARD! WATCH OUT FOR…
  61. 61. @hedshot Title position here Your title sit over it @hedshot BE ON YOUR GUARD! WATCH OUT FOR…
  62. 62. @hedshot Title position here Your title sit over it @hedshot ONCE YOU’VE GOT THEM ALIVE…
  63. 63. @hedshot Title position here Your title sit over it @hedshot Keep you personas alive: Print them BIG! Use the wall! KEEPING THEM ALIVE!
  64. 64. @hedshot Title position here Your title sit over it @hedshot KEEPING THEM ALIVE! Personas *named* in User Stories As {your persona} I would like to {have a feature} so that I {get value}
  65. 65. @hedshot Title position here Your title sit over it @hedshot KEEPING THEM ALIVE! Persona ‘stickers’ on story cards
  66. 66. @hedshot Title position here Your title sit over it @hedshot KEEPING THEM ALIVE! Sticky engagement…with magnetic personas!
  67. 67. @hedshot Title position here Your title sit over it @hedshot KEEPING THEM ALIVE! …make them your own!
  68. 68. @hedshot Title position here Your title sit over it @hedshot KEEPING THEM ALIVE! They are hypotheses – keep feeding them with fresh insights and validation!
  69. 69. @hedshot Title position here Your title sit over it @hedshot KEEPING THEM ALIVE! As usual, never stop refining… – find what works for you & yours!
  70. 70. @hedshot
  71. 71. @hedshot Best Ghost Persona Observation
  72. 72. @hedshot Most Realistic
  73. 73. @hedshot
  74. 74. @hedshot Title position here Your title sit over it @hedshot HIGH FIVE!
  75. 75. @hedshot Title position here Your title sit over it @hedshot THANKS FOR LISTENING! mike@unrulygroup.com @hedshot
  76. 76. @hedshot Title position here Your title sit over it @hedshot RESPECT Other Persona Mad Scientists & ghost hunters • About Face 3 - Alan Cooper • Observing the User Experience - Mike Kuniasky • The Persona Lifecycle – John Pruitt, Tamara Adlin • LeanUX – Jeff Gothelf & Josh Seiden
  77. 77. @hedshot Title position here Your title sit over it @hedshot PROPS ! Orange bus seniorgif.com Team unicorn Dark parodies Umbrella corporation Memegenerator.net Carter reid Bodies in the crawlspace Hollywood Meme Center destroyer.tumbler.com Someecards SHIELD Star Trek Elvis.ro Gliphy Gifsoup.com The department of homeland security Lolcats everywhere Random Kittens Ghosthunters The Muppets icanhascheeseburger.com soundbible.com Marvel Anyone else I forgot!! Sony Playstation The NY transit auth. The Wachowskis Jeff Gothelf Jon Innes Thoughtworks Manalo Blahnik Jaguar Disney Bentley Ryan Gosling Clint Eastward Etc…
  78. 78. @hedshot Title position here Your title sit over it @hedshot Q & A
  79. 79. @hedshot Title position here Your title sit over it @hedshot THANKS FOR LISTENING! mike@unrulygroup.com @hedshot

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