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Continuous Creative Integration - #cci

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Michael Rawling will investigate Continuous Creative Integration from a UX & Product Design perspective.

As the whole industry runs after the latest buzz words and 'methodologies' in a quest to improve delivery and collaboration, UX & Design is often struggling to find its place in an Agile/Lean world. Clashing theories, dual tracking & mini waterfalls, lack of true cross-functional integration are some of the challenges Agile agencies are facing, with the added complexity of having much of the Product function sitting with the client.

Michael will facilitate a hands on workshop, working in a number of small groups, where you will be encouraged to bring, share and discuss your own ideas and challenges.

Presented in this version at the meetup: http://www.meetup.com/agile4agencies/

Published in: Technology
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Continuous Creative Integration - #cci

  1. 1. @hedshot CONTINUOUS CREATIVE INTEGRATION? MICHAEL RAWLING @hedshot A4A
  2. 2. @hedshot Title position here Your title sit over itYOUR HOST TODAY… MIKE RAWLING LEAD UX AT UNRULY.CO, LONDON: TEAM-OF-ONE & UX COACH: INTERACTION DESIGNER, UI ENGINEER, UI DESIGNER, UX RESEARCH, USER RESEARCH, TEST PARTICIPANT RECRUITER, USABILITY TESTER, MICRO-COPY WRITER, TRAINER, MENTOR ETC… UX history dating back to ’98 – pre “UX”!!! Consulted, designed, engineered, leader of, coached, trained big & small teams and initiatives for:.. Tesco, Wiley Publishing, Camelot, Konami, LoveFilm and Granada Television, ITV and Unruly.co…
  3. 3. @hedshot Title position here Your title sit over it @hedshot ABOUT UNRULY.CO
  4. 4. @hedshot Title position here Your title sit over it @hedshot ABOUT UNRULY.CO
  5. 5. @hedshot Title position here Your title sit over it @hedshot WARNING - MAY CONTAIN UNRULY CULTURE… ...and of course, err, creative cultural appropriation and mixing…;)
  6. 6. @hedshot Title position here Your title sit over itWHO’S HERE?
  7. 7. @hedshot Title position here Your title sit over itTHIS EVENING… •  INTRO…THIS SESSION •  FRAMING THE CONTINUOUS CHALLENGES •  COLLABORATION POKER •  THEORY VS. PRACTICE: TECHNIQUES FROM THE TRENCHES •  Q&A
  8. 8. @hedshot Title position here Your title sit over itOPEN DISCUSSION AT A4A I’M GOING TO INTRODUCE SOME IDEAS AND TECHNIQUES THESE WILL GET BETTER OF WE CAN FIND THE PROBLEMS AND SEE HOW THEY WORK FOR ALL OF US AND SO REFINE THEM…
  9. 9. @hedshot Title position here Your title sit over it @hedshot FRAMING THE CHALLENGES
  10. 10. @hedshot Title position here Your title sit over it @hedshot AWARENESS AND FLEXIBILITY
  11. 11. @hedshot Title position here Your title sit over it @hedshot A.I.D.U.X Many claim so but….*you are not ‘doing’ user experience* if you haven’t: 1.  Involved actual, representative users in your research 2.  Users have actually seen and used your feature/idea 3.  Documented it (somehow) 4.  Analysed it 5.  Ensured the team knows and appreciates the results Am I Doing User Experience?
  12. 12. @hedshot Title position here Your title sit over it @hedshot COLLABORATION AND COMMUNICATION
  13. 13. @hedshot Title position here Your title sit over it @hedshot DELIVERABLES #nopsd
  14. 14. @hedshot Title position here Your title sit over itDESIGN FIRST?
  15. 15. @hedshot Title position here Your title sit over it @hedshot THE SEARCH FOR PERFECTION
  16. 16. @hedshot Title position here Your title sit over it WE AREN’T MAKING FURNITURE
  17. 17. @hedshot Title position here Your title sit over it @hedshot THE PROBLEM Fails with modern software products that: •  immediately updateable client<>server applications, like SAAS, •  regularly updated model, like Apps or phone OS software
  18. 18. @hedshot Title position here Your title sit over it @hedshot SO: AGILE? LEAN UX? SCRUM? KANBAN? XP? UCD? DESIGN THINKING?..OR…WHAT?
  19. 19. @hedshot Title position here Your title sit over it @hedshot ONCE UPON A TIME…WATERFALL
  20. 20. @hedshot Title position here Your title sit over it @hedshot CONTINUOUS BUT…
  21. 21. @hedshot Title position here Your title sit over it @hedshot BEFORE…
  22. 22. @hedshot Title position here Your title sit over it @hedshot IS CONTINUOUS POSSIBLE?
  23. 23. @hedshot Title position here Your title sit over it @hedshot WELL LET’S FIND OUT…
  24. 24. @hedshot Title position here Your title sit over it LET’S PLAY: COLLABORATION POKER!!
  25. 25. @hedshot Title position here Your title sit over it Remembering what specialisms we have tonight… LET’S PLAY: COLLABORATION POKER!!
  26. 26. @hedshot Title position here Your title sit over it Remembering what specialisms we have tonight… - Pick a role: •  A client •  A UX •  A designer •  A developer •  A product or commercial person LET’S PLAY: COLLABORATION POKER!!
  27. 27. @hedshot Title position here Your title sit over it LET’S PLAY: COLLABORATION POKER!! Remembering what specialisms we have tonight… - Pick a role: •  A client •  A UX •  A designer •  A developer •  A product or commercial person - Grab a sticker to show your discipline!
  28. 28. @hedshot Title position here Your title sit over it LET’S PLAY: COLLABORATION POKER!! Remembering what specialisms we have tonight… - Pick a role: •  A client •  A UX •  A designer •  A developer •  A product or commercial person - Get a sticker for your discipline! - Now assemble into project/product teams - with one discipline in each!
  29. 29. @hedshot Title position here Your title sit over it LET’S PLAY: COLLABORATION POKER!! -  Remember what team you are in…
  30. 30. @hedshot Title position here Your title sit over it LET’S PLAY: COLLABORATION POKER!! -  Remember what team you are in… -  Now re-arrange into single discipline teams: a group of all UX, a group of all design, one of all dev one of all clients one of all product..
  31. 31. @hedshot Title position here Your title sit over it #1 CHALLENGE: 15 MINS Actions: -  Grab a persona template -  Imagine yourself into the shoes of your team members -  capture down all the goals, frustrations you have, perfect/ideal project experience you would like
  32. 32. @hedshot Title position here Your title sit over it LET’S PLAY: COLLABORATION POKER!! Now… -  Teams Re-assemble!!!!
  33. 33. @hedshot Title position here Your title sit over it #2 CHALLENGE: 15 MINS Actions: -  Teams Re-assemble!!!! -  Go round the team expressing your notes about needs and frustrations -  Compare and contrast them together!
  34. 34. @hedshot Title position here Your title sit over it @hedshot REVIEW: CAPTURE YOUR POV Review •  Thoughts and impressions
  35. 35. @hedshot Title position here Your title sit over it @hedshot DISCUSS RESULTS
  36. 36. @hedshot Title position here Your title sit over it @hedshot SIGNS OF A SOLUTION?
  37. 37. @hedshot Title position here Your title sit over itA SOLUTION
  38. 38. @hedshot Title position here Your title sit over itA SOLUTION? CI AND CD ‘Continuous Delivery’ & ’Continuous Integration’ – even ‘continuous design’
  39. 39. @hedshot Title position here Your title sit over it @hedshot A SOLUTION ‘Continuous Delivery’ & ’Continuous Integration’
  40. 40. @hedshot Title position here Your title sit over itWORK FOR THE WHOLE TEAM?
  41. 41. @hedshot Title position here Your title sit over itMAYBE WE NEED… Continuous Creative Integration
  42. 42. @hedshot Title position here Your title sit over it @hedshot TECHNIQUES FROM THE TRENCHES
  43. 43. @hedshot Title position here Your title sit over it @hedshot CO-LOCATION IN TIME AND SPACE
  44. 44. @hedshot Title position here Your title sit over itCROSS-DISCIPLINARY PAIRING… Recent discussion: https://www.linkedin.com/groups/Pair-design-3315113.S.5968946180594364420 + + + + + + +
  45. 45. @hedshot Title position here Your title sit over it @hedshot UX COACH UX Coach: mentor, train and coach to help the team to help themselves – so they themselves are immersed in user intelligence and knowledge
  46. 46. @hedshot Title position here Your title sit over it @hedshot USER INTEL UX coach/practitioner must continuously marinade the team in user intel and share ideas, welcome colleagues into the UX world
  47. 47. @hedshot Title position here Your title sit over itFACILITATE A UX ATMOSPHERE DON’T - Be an old skool UX Lone Ranger, or - Let the UX team ‘Go Dark’ DO - Deputise team members to - Work on designing and running research together
  48. 48. @hedshot Title position here Your title sit over it @hedshot UX COACHING UX Coach: Most difficult skill is to ‘give away’ knowledge in a competitive environment in this context but… Don’t worry, no one else can do your job, UX people – they just want our help.
  49. 49. @hedshot Title position here Your title sit over itSTART SIMPLY BUT BOLDLY Set Vision in text and general design feel - at most!! •Understand Audience •Identify core principles and guidelines •Start a list of potential features. •That’s it..
  50. 50. @hedshot Title position here Your title sit over it LESSONS FROM TRYING LEANER WAYS…
  51. 51. @hedshot Title position here Your title sit over it SHARED UNDERSTANDING PERSONA WORKSHOPS: GET WHOLE TEAM INVOLVED
  52. 52. @hedshot Title position here Your title sit over it NURTURING EMPATHY
  53. 53. @hedshot Title position here Your title sit over it NURTURING EMPATHY As {persona name} I would like to…so that…
  54. 54. @hedshot Title position here Your title sit over it NURTURING EMPATHY PERSONA STICKERS ON STORY CARDS
  55. 55. @hedshot Title position here Your title sit over it @hedshot DESIGN TOGETHER
  56. 56. @hedshot Title position here Your title sit over it INITIAL CHARRETTE PHASE OK, SO HOW?
  57. 57. @hedshot Title position here Your title sit over it @hedshot OK, SO HOW?
  58. 58. @hedshot Title position here Your title sit over it @hedshot MAKE IT REAL “Prototyping: where the wheels touch down on the tarmac”
  59. 59. @hedshot Title position here Your title sit over itSTATIC DOESN’T CUT IT Goodbye Design Phase! Static design and doesn’t cut it: design straight into prototypes Axure or HTML or POP or whatever tool.. #nopsd
  60. 60. @hedshot Title position here Your title sit over itSUPER LOW RES PROTOTYPING
  61. 61. @hedshot Title position here Your title sit over itTHEN UP THE RESOLUTION
  62. 62. @hedshot Title position here Your title sit over it @hedshot PROTOTYPES Prototypes become testable living breathing document for: •usability/ux testing and user validation AND….
  63. 63. @hedshot Title position here Your title sit over it @hedshot PROTOTYPES Prototypes become testable living breathing document for: •usability/ux testing and user validation And Client sign off!!
  64. 64. @hedshot Title position here Your title sit over it @hedshot GUIDELINES & PRINCIPLES
  65. 65. @hedshot Title position here Your title sit over it @hedshot SET OUT GUIDELINES …Branding Guidelines?
  66. 66. @hedshot Title position here Your title sit over it @hedshot SET OUT GUIDELINES …Branding Guidelines? Interaction guidelines like the BBC’s…?? http://www.bbc.co.uk/gel
  67. 67. @hedshot Title position here Your title sit over it BEYOND BRANDING GUIDELINES, BEYOND INTERACTION GUIDELINES: LIVE UX GUIDELINES SET OUT GUIDELINES
  68. 68. @hedshot Title position here Your title sit over it @hedshot Actually sit with engineers to actually code this with them… SET OUT GUIDELINES
  69. 69. @hedshot Title position here Your title sit over it @hedshot UX TESTING
  70. 70. @hedshot Title position here Your title sit over it @hedshot OK, SO HOW? Many people show *clients*: …the results of testing or design but involving them in it is critical AND… Many people show their team of: *Devs, engineers, testers, product owner.. ….the results of testing or design but actually involving them in it is critical too…
  71. 71. @hedshot Title position here Your title sit over it ENGAGING ALL IN UX… You and team members pairing on design and run experiments…
  72. 72. @hedshot Title position here Your title sit over it TEAM LEARN FROM TESTING TOGETHER You and team members design experiments..
  73. 73. @hedshot Title position here Your title sit over it @hedshot USER RESEARCH
  74. 74. @hedshot Title position here Your title sit over it @hedshot USER RESEARCH RESEARCH Micro surveys and team administered feedback tools
  75. 75. @hedshot Title position here Your title sit over it @hedshot SO!
  76. 76. @hedshot Title position here Your title sit over it @hedshot CONTINUOUSLY?
  77. 77. @hedshot Title position here Your title sit over it @hedshot DO THIS EVERY DAY OR WEEK •  Every week: •  Colocation in time and space •  - with close collaboration! •  Yes! stand ups! •  UX Coach •  Team Boards •  Communicating with: •  Drafting Together: in charrettes •  Prototype the product itself •  Test Together •  Beyond brand guidelines: live ux guidelines
  78. 78. @hedshot Title position here Your title sit over it @hedshot
  79. 79. @hedshot Title position here Your title sit over it @hedshot Q & A
  80. 80. @hedshot Title position here Your title sit over it @hedshot THANKS FOR LISTENING! MemberVideo Council Whitelisted Winner Best Content Distribution Service Michael.rawling@unrulymedia.com @hedshot
  81. 81. @hedshot Title position here Your title sit over it @hedshot PROPS! Orange bus seniorgif.com Team unicorn Dark parodies Umbrella corporation Memegenerator.net Carter reid Bodies in the crawlspace Hollywood Meme Center destroyer.tumbler.com Someecards SHIELD Star Trek Elvis.ro Gliphy Gifsoup.com The department of homeland security Lolcats everywhere  Random Kittens Ghosthunters The Muppets icanhascheeseburger.com soundbible.com Marvel Anyone else I forgot!! Sony Playstation The NY transit auth. The Wachowskis Jeff Gothelf Jon Innes Thoughtworks Manalo Blahnik Jaguar Disney Bentley Ryan Gosling Clint Eastward Etc…

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