13 Business Mistakes to Avoid (or Lose your Clients)
Any good business should take care of its clients. A business which loses its clients (individuals or other businesses) is heading into bankruptcy or any financial trouble. In stand-alone businesses or businesses participating in procurement, these mistakes are often made to the detriment of the company. Here are some business mistakes to avoid and put a stop to company’s decline.
Not in constant touch. A good business should consult their clients on a regular basis. Being in touch means being ready to receive feedback, asking how they feel about your products or services and suggestions. Give active service and anticipate their needs or problems. When dealing with long-time or big clients, get people to regularly communicate with them. Keep in mind: communication with clients is one tool to avoid mistakes.
Rudeness. There is a saying that the ‘customer is always right’. This is not always true but a certain respect is given to the client. It doesn’t matter what a client’s personality or perceived impression is; they should be treated and valued. Thinking low of them might lead to offense and clients thinking low of the business.
A lousy customer service. A client might be in love with your product or service but a lousy customer service will definitely make them turn to your competitors. Don’t make the mistake of hiring just anyone or not providing training for your customer service. Clients would forgive a fast remedy to a mistake, but not to a concern that has been dragged too long.
No follow-up. Business doesn’t end when a client purchases a product/service. Follow-up the transaction and get feedback from the customer. Customers have the liberty to choose another business/product/service for their needs and a bad experience gives them a reason to do so.
No compensation for bad experience. There are many consumers who can forgive a business if they can get something in return for bad experience. Compensation can be a free product/service, a discount or an alternative item.
Being automated. Clients, especially when asking for info, want people to communicate with them, not automated messages or very long phone recordings. Client requests and problems are not automated and people take time just to get someone who is willing to listen and help them.
A higher product price. Clients often go for the cheapest product or alternative. If you are going to raise your prices, justify the cost to the client. In addition, you could give incentives to the customer to keep buying the product/service at its higher price.
Taking clients for granted. Every business has their classification of customers. Often, many businesses take their long-time and loyal clients for granted, assuming that they will remain patrons.