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Values and Motivations Good Insights
Why do people do anything? Self fulfilment needs Psychological needs Basic needs Self Actualisation Personal growth and se...
Why do people give? Tribal Achievement Pride & Esteem Status Completeness Basic Emotional
More recent research Guilt Compassion Belonging Inspiration 22% 32% 39% 7% Guilt Compassion Belonging Inspiration 41% 20% ...
Our values drive everything Sustenance Inner Outer
Values modes attributes Sustenance Driven Inner Directed  Outer Directed Copyright Cultural Dynamics Strategy and Marketin...
The population is changing Copyright Cultural Dynamics Strategy and Marketing Ltd 2009
How does this affect us? Inner Directed Outer Directed Sustenance International (170) Training and employment (160) Ex-ser...
What does this mean for you <ul><li>Do you know why someone would support you? </li></ul><ul><li>Do people give to you for...
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Integration Afternoon (3 of 7) Values & motivations 6 july 2010

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Good Insights by Roger Lawson, Strategy and Planning Director, The Good Agency

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Integration Afternoon (3 of 7) Values & motivations 6 july 2010

  1. 1. Values and Motivations Good Insights
  2. 2. Why do people do anything? Self fulfilment needs Psychological needs Basic needs Self Actualisation Personal growth and self fulfilment Aesthetic Needs Beauty / Know, understand, explore Self Esteem Achievement Esteem of others Recognition Belongingness / Love Friends / family Safety Security / freedom from fear Physiological Food / Water / Shelter
  3. 3. Why do people give? Tribal Achievement Pride & Esteem Status Completeness Basic Emotional
  4. 4. More recent research Guilt Compassion Belonging Inspiration 22% 32% 39% 7% Guilt Compassion Belonging Inspiration 41% 20% 34% 5% Donors Donors who do more
  5. 5. Our values drive everything Sustenance Inner Outer
  6. 6. Values modes attributes Sustenance Driven Inner Directed Outer Directed Copyright Cultural Dynamics Strategy and Marketing Ltd 2009
  7. 7. The population is changing Copyright Cultural Dynamics Strategy and Marketing Ltd 2009
  8. 8. How does this affect us? Inner Directed Outer Directed Sustenance International (170) Training and employment (160) Ex-services (136) Human Rights (164) Ethnic organisations (140) Maritime (123) Overseas Aid (154) Deaf (124) Armed services (127) Environment (144) Hospitals (119) Aged (118) Cultural (131) Learning Disabilities (118) Animals (115) Education (129) Blind (116) Hospices (112)
  9. 9. What does this mean for you <ul><li>Do you know why someone would support you? </li></ul><ul><li>Do people give to you for the same reasons they campaign for you? </li></ul><ul><li>Can you match your needs to their needs? And your values to their values? </li></ul>

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