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Think Global, Monetize Global
David.Chun@tapjoy.com
Managing Director, Tapjoy
Introducing Tapjoy
3
Tapjoy is the Established Market Leader
The Hobbit
Kingdoms of Camelot
Guess the 90’s
Jackpot Party Casino
Kingdom Age
M...
4
14%
Incremental Revenue
Lift in revenue without cannibalizing
spend*
10%-30%
Higher eCPMs
$10+
Average eCPMs
4.5X
More T...
Massive Opportunities in SEA
Market
6
SEA Mobile Game Market Landscape
Demographics:
 Online Population 179.3M
 Gamers 126.2m
 Paying Gamers 59.7M
 2014 R...
7
SEA Becomes a Much More Important Market for China’s Advertisers
3. > 80% of spend in Thailand are contributed by China’...
How to Monetize with Tapjoy in A
Smart Way?
9
Utilize the Right Monetization Solution for The Right Game
Determine ……which monetizing solution
is right for YOUR GAME ...
®
Tapjoy Offers All Kinds of Monetizing Solutions for You
Rewarded Offerwall Full Screen Interstitial(Animated & Static)
B...
11
How to Monetize the Right Users in the Right Way?
Cross
Promote
<$25 IAP
Promote New
Title
10%
IAP
Upsell
<$5 IAP
Curre...
12
Revenue Tips & Best Practice
Social Channels
News Portals
Kabam used their
website
to direct users to
Tapjoy.com
1. To ...
13
Revenue Tips & Best Practice
 Add additional buttons to educate and
encourage virtual currency transactions.
 Always ...
14
Case Study: Fresh Deck - Tapjoy Drives More In-App Purchasers,
11% Higher IAP Revenue by Directing Users with “FREE” si...
15
Acquired
Ad
tech
App
tech
Tapjoy is Innovating the Entire Industry!
The best-in-class mobile ad platform with
powerful ...
@ 2014 Tapjoy, Inc. All Rights Reserved. Tapjoy, Inc. Confidential and Proprietary. Please do not copy or distribute witho...
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Mobile Game Asia 2015 Bangkok: Think Global Monetize Global

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Presented at Mobile Game Asia 2015 Bangkok
David Chun, Managing Director, Greater China, Tapjoy
Connect with us: http://gmgc.info/en

Published in: Mobile
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Mobile Game Asia 2015 Bangkok: Think Global Monetize Global

  1. 1. Think Global, Monetize Global David.Chun@tapjoy.com Managing Director, Tapjoy
  2. 2. Introducing Tapjoy
  3. 3. 3 Tapjoy is the Established Market Leader The Hobbit Kingdoms of Camelot Guess the 90’s Jackpot Party Casino Kingdom Age Magic Piano Avengers Alliance Deer Hunter (iOS) Lies of Astaroth BIG WIN Football Despicable Me Pocket Knights Frontline Commando Lost Island HD Top Eleven Bingo Rush Car Town Streets Kings Empire Golf Star Battle Beach Family Fued & Friends Heros of Destiny Contract Killers 2 Arcane Empires Battle Camp Boom! Tanks Shipwrecked Snoopy’s Street Fair Jurrasic Park Builder CSR Racing My Singing Monsters 8 Ball Pool Bingo Bash Covet Big Win Racing Big Win NHL MinoMonsters Stardom: Hollywood Samurai Siege Legend of the Cryptids Heros of Order & Chaos Fresh Deck Poker Texas Holdem Poker Tapjoy is monetizing with 85%+ of the Top 200 Grossing Apps leveraging Tapjoy Offerwall270+K Life-to-Date Apps 2+MM Daily Ad Engagements $300+MM Revenue Earned by Publishers 450+MM Global Monthly Users San Francisco 2007 Tapjoy acquired 5Rocks Best Games Monetization Service Top50-Most Innovative Compan iReserch Marketing Award Highest Rated Mobile Ad Network Best Advertising Technology Best Advertising Platform
  4. 4. 4 14% Incremental Revenue Lift in revenue without cannibalizing spend* 10%-30% Higher eCPMs $10+ Average eCPMs 4.5X More Time in App* Lift in Retention** Tapjoy Drives Industry Leading Results *Source: Magic Piano, **Source: Big Win Sports
  5. 5. Massive Opportunities in SEA Market
  6. 6. 6 SEA Mobile Game Market Landscape Demographics:  Online Population 179.3M  Gamers 126.2m  Paying Gamers 59.7M  2014 Revenues (EXCL. TAX) $1.1Billion Source: Newzoo Global Games Market Report Premium  Overall CAGR 2013-2017 +28.8%  Revenues of the Southeast Asian games market will double to $2.2 Billion by 2017.  Thailandis the largest market in terms of gaming revenues in Southeast Asia, closely followed by Indonesiaand Malaysia. Source: Newzoo Global Games Market Report Premium Revenues and Growth per Country
  7. 7. 7 SEA Becomes a Much More Important Market for China’s Advertisers 3. > 80% of spend in Thailand are contributed by China’s Top 5(e-Fun, Funplus, Koram, etc.). It also means you are interacting with those big titles! 4. Regarding publisher earning, SEA’s Android market is 2.4x iOS market, while Thailand’s iOS revenue is the biggest among SEA. 2. Massive inventory from Thailand are demanding from China’s advertisers since > 60% of Thailand’s publisher revenue are contributed by them. 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1-Q4 China Spend by Region US Taiwan SEA Others EMEA China Mainland 2014 Tapjoy's Spend in Thailand China Team Other Teams 1. Advertisers’ spend in SEA doubled from 6.4% to 11.7% in 2014.
  8. 8. How to Monetize with Tapjoy in A Smart Way?
  9. 9. 9 Utilize the Right Monetization Solution for The Right Game Determine ……which monetizing solution is right for YOUR GAME !! CASUAL Usage: Low Engaged User/Massive User Base ARPDAU: Low ARPDAU ($.01-$.04) Monetization Solution: Full Screen Interstitials/Video Ads Banner Ads/Cross Promo Wall MID – CORE Usage: Engaged User/Large User Base ARPDAU: Mid Level ARPDAU ($.04-$.15) Monetization Solution: Full Screen Interstitials/Video Ads/Alternative Payment Platform HARDCORE Usage: Highly Engaged User/Smaller User Base ARPDAU: High ARPDAU ($.15-$1.00) Monetization Solution: Alternative Payment Platform
  10. 10. ® Tapjoy Offers All Kinds of Monetizing Solutions for You Rewarded Offerwall Full Screen Interstitial(Animated & Static) Banner Ads Video Ads 1 2 4 3 1 2 4 3 5Rich Media Ads 5 The Largest Rewarded Ad Solutions Platform
  11. 11. 11 How to Monetize the Right Users in the Right Way? Cross Promote <$25 IAP Promote New Title 10% IAP Upsell <$5 IAP Currency Sale/Direct Play/Offerwall Redirect Non-IAP 90% IAP = $0 Ad/Offerwall Redirect Monetize Let’s Monetize Them! Not EVERY User Should Be Treated the Same
  12. 12. 12 Revenue Tips & Best Practice Social Channels News Portals Kabam used their website to direct users to Tapjoy.com 1. To drive more revenue, leverage all your communication channels to engage more users about Tapjoy for substantial improved monetization. Pop-ups, forums, social channels, Facebook, Twitter, and news portals
  13. 13. 13 Revenue Tips & Best Practice  Add additional buttons to educate and encourage virtual currency transactions.  Always place a Tapjoy Offerwall button in the virtual store  The Offerwall button should be large and prominent. Using words like “Free” can help improve Offerwall views and revenue significantly.  Run your currency sales with Tapjoy! 2. Ensure your users are AWARE that they can get virtual currency for FREE! 2X Increase in unique daily revenue 16% Increase in sustaine d revenue
  14. 14. 14 Case Study: Fresh Deck - Tapjoy Drives More In-App Purchasers, 11% Higher IAP Revenue by Directing Users with “FREE” sign Higher total revenue – IAP and ad revenue – Stuart Lewis-Smith, CEO at Idle Games 11% More IAP revenue than control group 4.3x More likely to make an in-app Purchase than the general Fresh deck poker population 2.2x Longer retention than all non offer-takers (including IAP-only players!) “We were fairly certain that Tapjoy helped us drive more net revenue, and this test proved our hypothesis. Additionally, we were pleasantly surprised to learn that it helped us drive more in-app-purchase revenue — not to mention deeper engagement and longer retention. We have found that in our games, player lifetimes are extended by interacting with rewarded advertising and collecting free currency. This keeps players engaged who may otherwise abandon the game and we found that these players were more likely to then go on to make purchases further down the line.” 14% TAPJOY EFFECT
  15. 15. 15 Acquired Ad tech App tech Tapjoy is Innovating the Entire Industry! The best-in-class mobile ad platform with powerful predictive analytics & marketing automation solutions to maximize user engagement and monetization for IAP & non-IAP users! Visit Our Booth for More Information! #2 Beside the Main Stage
  16. 16. @ 2014 Tapjoy, Inc. All Rights Reserved. Tapjoy, Inc. Confidential and Proprietary. Please do not copy or distribute without Tapjoy, Inc’s prior written consent. The data provided herein is for information purposes only and while all efforts are made to ensure accuracy, errors may arise. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners. Get $100 Coupon for Free! Thank you! Contact Us: david.chun@tapjoy.com hezuo@tapjoy.com

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