Overview
‐ Social Media – The story so far…
‐ “Connect with gem”
‐ gem Clients & Social Media
‐ gem’s Social Media Strategy
Social Media Is…

“   a shift in how people discover, 
             read and share
                             ”   Wikipe...
Social Media Timeline
The last 11 years
5 keys to Social Media Success

Listen add value
{grow bigger ears}


     Respond?
Plan
         Keep it Real
           ...
Connect with gem…




 Creating a public 
                                  Bringing the community 
 community
 for gem   ...
What are gem clients currently doing?
                                 Technology Provider          Telecoms provider 
   ...
Its all about the balance...

                        Talking

                     ABOUT
                      your brand...
gem Strategy for Social Media


Listen to our      Identify                 Evaluate contact     Consider cost 
clients   ...
In summary...
  Social Media is evolving
  Connect with gem
  Client Partnerships
  We can help
Connect with gem…
    Twitter: @the_gem
www.the‐gem.com/facebook
www.the‐gem.com/linkedin
Thank you!
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Social Media Presentation 210110

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Social Media Presentation 210110

  1. 1. Overview ‐ Social Media – The story so far… ‐ “Connect with gem” ‐ gem Clients & Social Media ‐ gem’s Social Media Strategy
  2. 2. Social Media Is… “ a shift in how people discover,  read and share ” Wikipedia User generated content Architecture of participation
  3. 3. Social Media Timeline The last 11 years
  4. 4. 5 keys to Social Media Success Listen add value {grow bigger ears} Respond? Plan Keep it Real for effectiveness {the customer is savvy!}
  5. 5. Connect with gem… Creating a public  Bringing the community  community for gem to life Engage with the  community
  6. 6. What are gem clients currently doing? Technology Provider Telecoms provider  Broadband provider  Answering customer queries  Moving most of their  Service updates &  customer service operation  & providing advice. to online forums. responding to customer  queries & issues. Moderation Global  Contact  Community Reduction Online provider  Special offers, voucher Gaming company European Online Retailer  codes and sale updates. Monitoring deal sites &  Game releases, game  Answering postings forums and responding to  directly to the customer. advice, tournament/event  customer messages. updates. Customer Service Sales Support
  7. 7. Its all about the balance... Talking ABOUT your brand Formal Informal Channels Channels
  8. 8. gem Strategy for Social Media Listen to our  Identify  Evaluate contact  Consider cost  clients  opportunities  strategies  ‐ reduction  customers for engagement results oriented strategies  Provide  Offer  specific  Review  Continuous  Structured  social media  alignment  Improvement in  feedback contact  between sales  line with client  strategies and social media  strategies  Identify Value  strategy  (business as  add  usual)  Opportunities 3 months 6 months 9 months 12 months Monitor shifts & trends in social media
  9. 9. In summary... Social Media is evolving Connect with gem Client Partnerships We can help
  10. 10. Connect with gem… Twitter: @the_gem www.the‐gem.com/facebook www.the‐gem.com/linkedin
  11. 11. Thank you!

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