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New ApproachesPDMA Innovation Forum | 06.07.13
Business Model Innovation
What is
Business Model
Innovation?
Adapt how you
Create, Deliver & Capture
value
Enabler to staying
Customer/Consumer
relevant
New kind of
strategy firm
Building entrepreneurial
processes and capabilities
for innovation
Clients...
Consumer
packaged goods
Food & beverage
Retailers
Healthcare
Insurance
Commercial service
providers
4 Key Areas
Insights
Ideas
Business Models
Training
Innovation & entrepreneurship training
Services & capabilities
Learn More:
Nathan Harper ©
The
CONSTANT
Flux
Need an CC image
Keith Kissel ©
Stephan Geyer ©
Need an CC image
Giacomo Carena ©
But...
value
proposition
financial
model
offering
mixpricing
people
assets products
servicesmarketing
brand physical
assets
Business Model Elements
client
experiencelocation target
clients partnerships channels
Tweak
Disrupt
Tweak
Disrupt
How you deliver.
Whatyoudeliver.
1. Incremental 2. Adjacent
3. Adaptive 4. Transformative
The What/How
FrameworkWhat/how Framework blog post
Incremental
Quadrant 1
Tweak What. Tweak How.
Incremental
Quadrant 1
Tweak What. Tweak How.
Adjacent
Quadrant 2
Disrupt What. Tweak How.
ADJACENT
Quadrant 2
Disrupt What. Tweak How.
adaptive
Quadrant 3
Tweak What. Disrupt How.
adaptive
Quadrant 3
Tweak What. Disrupt How.
Guideshop Video
transformative
Quadrant 4
Disrupt What. Disrupt How.
Fuel Band Video
transformative
Quadrant 4
Disrupt What. Disrupt How.
Nordstrom ©
Nordstrom Innovation Lab Video
Sounds good in theory...
how do I practically enable?
4 Imperatives
1. Enable it
From the Top
Jeff Blucher ©
2. Expand
Your Strategy
Bonobos ©
3. Build
A Garage
4. Live in
Permanent Beta
http://www.youtube.com/watch?v=sO2GKC29CsY
The What/How Model1) Identify 3-4 trends/realities from the
Constant Flux that will impact your
industry and company over the next few
years.
1) ________________________________________________________________________________________________
2) ________________________________________________________________________________________________
3) ________________________________________________________________________________________________
4) ________________________________________________________________________________________________
__________________________ __________________________2a) Choose 4 elements of your business
model that you aren't currently
innovating around that will be impacted
by the Flux Forces you identified.
____________________________ __________________________2b) Capture a few thoughts/ideas about
how you might innovate within each of
those business model elements.
3) Of the 4 Enablers, which require the
most immediate attention? Capture
some thoughts and ideas.
Implications for Business Model Innovation
www.thegaragegroup.com
• Enable it from the top.
• Expand your strategy.
• Build a garage.
• Live in permanent beta.
Jason Hauer
jason@thegaragegroup.com
513.368.3073
@jasonhauer
Ann Lauer
ann@thegaragegroup.com
513.659.9433
@cinciann
Check out our blog:
www.thegaragegroup.com/blog

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