Facebook Class 4


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Facebook Class 4

  1. 1. Why Social Media? <br />Understanding and Utilizing Social Media Outlets to Build Your Business<br />
  2. 2. Agenda<br />Review of Past Real Estate Strategies:<br />Real Estate Page<br />Community Page<br />Live Examples<br />Q & A<br />
  3. 3. At this point we know, <br />We should join in the conversation social media offers<br />Social media is growing more and more popular, now the place to reach people<br />You are not behind-join now and this will become easy soon!<br />
  4. 4. Benefits of Fan Pages (now Official Page)<br />Okay for commercial use<br />Administer 1 or multiple fan pages<br />Fan without friending<br />Indexed by Google<br />Facebook Insights<br />
  5. 5. Two Ways to Tackle Facebook<br />Real Estate Page<br />About you and your services<br />Community Page<br />Not about you (directly), focused in a specific community<br />
  6. 6. Which Way to Go?<br />Real Estate Page:<br />Able to talk about specific listings and tell community about upcoming open houses, etc.<br />Not as much time involved (not as much to research, etc.)<br />Community Page:<br />Easy way to target desired audience<br />Able to reach out to community and become a voice of authority of information<br />More time is involved-pictures, calendar, video, contacting people to gather information, etc.<br />
  7. 7. Content<br />Real Estate<br />Listing Page (realbird.com)<br />Photos/Videos<br />Roost Application <br />Branded for you<br />Community<br />Community Events<br />Photos/Videos<br />Relevant News Articles<br />
  8. 8. Where to begin?<br />www.facebook.com<br />Create a page<br />
  9. 9. Real Estate Page<br />Like your page<br />Add side description<br />Change picture<br />Edit info details<br />Immediately invite all friends<br />Write your first post<br />Adjust settings to allow all posts to be visible to both ‘fans’ and non-fans alike<br />Beginning adding interesting content: Roost, Listing Page (realbird.com), photos, events, etc.<br />
  10. 10. Great Content<br />Applications<br />RealBird.com<br />Free Listing Page<br />Go to site, sign up for account<br />Add listings and then link to Facebook account<br />
  11. 11. Application: Roost<br />Free tool added in tabs<br />Gives a live feed of your market<br />
  12. 12. How to add Roost:<br />Search for Roost Real Estate<br />Click on ‘Add to My Page’<br />Choose Your Page<br />Follow Steps <br />
  13. 13. Links<br />Links to appropriate sites<br />Can include other social networks as well<br />Linked In<br />Twitter<br />Blog Feed<br />
  14. 14. Photos<br />Add photos of local community<br />
  15. 15. Events<br /><ul><li>Post events
  16. 16. Invite Fans to come
  17. 17. Import email lists and invite as well</li></li></ul><li>
  18. 18. After 25 people like you…<br />Get a unique URL!<br />www.facebook.com/username<br />Spread the word!<br />Email signature, business cards, website, other social media (Twitter, LinkedIn), ask people to join, etc.!<br />
  19. 19. Remember…<br />Have fun! <br />Do what you like to do (photos, videos, etc.) and engage with people<br />This is social media-go talk with people!<br />
  20. 20. Resources<br />www.AgentApplause.com<br />www.RealEstateTomato.com<br />Tomato University<br />www.FutureOfRealEstateMarketing.com<br />www.bloodhoundrealty.com/BloodhoundBlog<br />activerain.com<br />
  21. 21. Books<br />“Cluetrain Manifesto”<br />Levine, Locke, Searls, Weinberger<br />“Secrets of Social Media Marketing”<br />Paul Gillin<br />
  22. 22. Questions?<br />Naomi Masdon<br />214.789.1625<br />naomi@thefreshink.com<br />www.thefreshink.com<br />Check out my site for class reviews and helpful tips!<br />