foodwatching food trend predictions 2012 Welcome to the 2012 food trends predictions subscribers pack! Firstly we hope you like the 2012 format. This year we have split things up a little to provide a greater level of emphasis and detail and also by sector covering trends for Food Service, Food Retail,, Drinks and Ingredients The influencing cuisine predictions will be published separately as we did in 2010. In times when looking at, being inspired by and reacting to trends is even more important for our subscribers, we thought we would share yet more of the thinking that sits behind the trend predictions so that you can in turn use this as inspiration when deciding how these predictions should influence what you do. This year we have indicated the driving factors and likely time frame of influence as well as the early examples of trend manifestation. Converting food trends inspiration into tangible opportunity areas and product concepts is key. Now is the perfect time to get your innovation , NPD or brand team together and run one of thefoodpeople‟s trends to ideas workshops. A workshop packed full of inspiration, bringing trends to life and creative thinking to stimulate the next trends inspired ideas and concepts for your business or brand. See the contacts at the end of the report to find out more.www.thefoodpeople.co.uk Don‟t forget, if you need more detail please get in touch. Enjoy and be inspired, thefoodwatching team at thefoodpeople
foodwatching food trend predictions 2012 As in 2011 we are currently living in a world of two halves in terms of macro trends, we have the nations in the midst of financial crisis with radical fiscal and social changes as well as governmental shifts and the other half the flourishing developing nations enjoy boom time and premiumisation. When reviewing the trend predictions you will see trends driven by the forever trends such as convenience and value for money which we believe, more than price alone, will still be a significant consumer measure during 2012. There are many macro factors that will drive the food trends and counter trends of the next 12-18 months which are covered in some detail in the coming pages. The one that will effect things the most is the financial crisis / uncertainty and how this will make consumers feel and behave. Due to the fact that the major macro drivers will remain the same as 2011 the trend predictions for 2012 will be a evolution rather than a revolution from last year. Despite similar macro drivers we expect to see the development and evolution of trends in 2011 such as a renewed focus on value for money, fun rather than fine dining, even more informality, twisted classics, pound stretch pride, producer focus, chefs on the move. Well being awarenesswww.thefoodpeople.co.uk and British pride. Despite the gloom, consumers have needs that need to be met, they need to inspired and delighted, we hope that you mind the 2012 Food Trends Predictions inspirational, thought provoking.
“something that has „unlocked‟ or services anfoodwatching food trend predictions 2012 existing consumer need, desire, want, value.” To us at thefoodpeople it means… “observing an occurrence or series of occurrences that illustrate a product or service that satisfies mans basic need for food and drink in a unique, new, different, innovative, (1) inspirational or unusual way”www.thefoodpeople.co.uk 1. We also observe some non food and drink examples as we think these are really useful in this context
foodwatching food trend predictions 2012 Hell? Heaven? Heaven? Hell? A mistake both trend spotters and brands make all the time, is to assume or pretend that awww.thefoodpeople.co.uk certain consumer trend will affect or be embraced by ALL consumers. No. Remember, in life and in trends: beauty is in the eye of the beholder., one mans heaven is another mans hell!
foodwatching food trend predictions 2012 The big global factors that influence us all Macro Socio Economic The biggest food trends that overarch all areas The Big Food Trends The particular trends effecting each area of food Food Trends - Food Trends - Retail Food Service Influencingwww.thefoodpeople.co.uk The specifics that support INgredients Drinks Cuisines
foodwatching food trend predictions 2012 •Changes in social norms •Governmental cuts •Austerity measures •Future financial security •Debt shame •Rising unemployment •Into the unknown •Double dipwww.thefoodpeople.co.uk
foodwatching food trend predictions 2012 •Economy •Role of Government •Power shift East •Environment •Speed of Technology •Job security •Being out of control •Fear of being left behindwww.thefoodpeople.co.uk
foodwatching food trend predictions 2012 •Rise of the BRICs •Soft power (culture) •Taste & Products •Changes in consumption •Raw material price spikes •Rising nationalism •Growth of localismwww.thefoodpeople.co.uk
foodwatching food trend predictions 2012 •Post code health • Global obesity •Living longer not healthier • Increased stress • Longer working hours • Allergies & intolerances • More sedentary lifestyles • More fruit & veg requiredwww.thefoodpeople.co.uk
These are the big food trends that overarch all areas of food and are supported by the trends infoodwatching food trend predictions 2012 either retail or foodservice Food Value/s • Value for money, more for less, pound save pride Producer Hero • Connecting consumers with producers, seasonality, local Fun & Informality • Communal eating, molecular regress, fun not fine dining • Classics with a twist, big night in, better than, prep a little but cook a lot, proud Traditional Re-invented to be British New formats • Pop up‟s, kiosks, karts, new techno channels Natural • Less processing, more subtle flavours, less meat, slower cookingwww.thefoodpeople.co.uk Eating awareness • Wellbeing, transparency, social reasonability, food philanthropy • Cost of protein, greater possibilities, in desserts & drinks, greater share of + Fruit &Vegetables plate
foodwatching food trend predictions 2012 What is it all about? Overt British presence in dishes, chefs, ingredients, meats and produce Being Driven by? National pride on the back of Royal Wedding, Jubilee, Olympics, keep calm and carry on austerity It’s expected life span? 2012 – 2014 What do we expect to see? •British ingredients •UK wines, beers & cider Watch out? •Classic British dishes & twisted • Jubilee varieties of fruit and veg •Fish & chips, pies, arctic role, •Exported British chefs / cuisinewww.thefoodpeople.co.uk •Jubilee & Olympics •British uber gastro fine dining
foodwatching food trend predictions 2012 Whitehall NYC brings modern gastro cooking to NYC, also check out April Bloomfield at the Spotted Pig - NYC Tom Kerridge, Hand & Flowers Marlow - Tom‟s menu combines unpretentious modern British flavours as well as rustic French dishes on a menu which features thewww.thefoodpeople.co.uk best available seasonal ingredients. In 2012, Michelin Guide for UK and Ireland, the Hand Restaurant 36 at Dukes Hotel – and Flowers is the first pub to have been the best of gastro British awarded 2 Michelin Stars.
foodwatching food trend predictions 2012 What is it all about? Chefs and food service chains & brands crossing tiers and branching in to new formats Being Driven by? Need for diversification of proposition, offer a cross section of entry price points, social informality drive It’s expected life span? 2012 – 2015 What do we expect to see? Fine dining spin offs – kiosk, take outs, bars, lounges, takeaways Watch out? Pop ups – here today gone tomorrow • Cult dude food - junk Guest chefs in restaurants Supper clubs Bars that sell food Drink trucks Dining in unusual places – farms & fieldswww.thefoodpeople.co.uk Stand up food
foodwatching food trend predictions 2012 Thomas Keller with his French Nuno Mendes and Laundry pop up restaurant in his partner Clarise Harrods. Faria. Originally set up as a temporary supper club and personal test kitchen, the Loft has now become a platform for the next generation of talented chefs from around the world towww.thefoodpeople.co.uk host dinners for Rockfish, Dartmouth - Chef guests around one Three Michelin* chef Daniel Mitch Tonks diversifies from communal table. Boulud expands from fine fine dining to fish and chips. French to a brassiere and charcuterie bar in London
foodwatching food trend predictions 2012 What is it all about? Fun and informality playing a bigger part in how we interact with our food Being Driven by? Social relaxation, need for more bums of seats, higher / faster turnover of covers, need for new routes to market It’s expected life span? 2012 – 2016 What do we expect to see? Fine dining to fun dining Watch out? Sharing foods and formats • Neo global foods – global influences all on one plate Kitchen & dining room blur Social / communal eating & seating Stripped out service Table finishing and interactionwww.thefoodpeople.co.uk Visible chefs in kitchen and at tables Non reservations DIY @ tables – new fondue
foodwatching food trend predictions 2012 Pizza East – informal seating and communal dining. Wagamama – the home of informal and communal dining Grant Achatz Alinea Chicago – fun and informality with dessert served in the tablewww.thefoodpeople.co.uk Chateaubriand, Paris – stripped back service and simple food
foodwatching food trend predictions 2012 What is it all about? Vegetables & fruit occupying a greater proportion of plates and popping up where we‟ve not seen them before. Being driven by? Cost of meat, links with nature, growth of influence from countries who eat a higher proportion of fruit and vegetables, increased possibilities for chefs It’s expected life span? 2012 – 2015 What do we expect to see? More vegetables on plates Watch out? GM vegetables Use in alcoholic drinks and juices Hyper local Additions in desserts More centre of plate Modern vegetarian restaurants Chefs & restaurants owning farms or growing their ownwww.thefoodpeople.co.uk Exchange for meals programmes
foodwatching food trend predictions 2012 Terre a Terre, Brighton – changing the face of vegetarian food Beetroot wine a popular make your own wine with allotment gardeners By no means vegetarian, but thewww.thefoodpeople.co.uk food at Noma, Copenhagen has a Hugh Fearnley bias to seafood and vegetables – Whittingstall – River here a pickled vegetable dish Cottage Veg Everyday
foodwatching food trend predictions 2012 What is it all about? Natural and subtle flavours and cooking techniques challenging big and bold Being Driven by? Techniques and gastro influence from Scandinavia, molecular regress, simplicity and back to basics It’s expected life span? 2012 – 2015 What do we expect to see? Less cooking Watch out? Less heat & lower temps with modern technology • Rain forest foods Subtle flavours Acidity Foraging / wild harvest Simplicity Regress of molecular cookingwww.thefoodpeople.co.uk Texture – elements on plate and plates themselves i.e wood, slate, rocks Inspiration from nature Meat, beef & steakhouse
foodwatching food trend predictions 2012 . Quay, Sydney - Award winning Chef Peter Nils Henkel, Lerbach, Germany driving his vision Gilmore is inspired by the for pure and natural cuisine. Nature Based Cuisine Movement which is centred on the idea that we can save and protect diminishing or disappearing plant and animal species by eating them. Noma, Copenhagen – Rene Redzepiwww.thefoodpeople.co.uk with his rendition of natural Nordic gourmet cuisine with an innovative gastronomic take on traditional cooking methods & fine Nordic produce.
foodwatching food trend predictions 2012 What is it all about? Operators reacting to an increased awareness of what consumers put in their mouths Being Driven by? Greater societal transparency through technology and new media, greater levels of health awareness It’s expected life span? 2012 – 2018 What do we expect to see? Transparency of ingredients and processing Watch out? Increase in allergen awareness & testing • Zero calorie foods Blogs & social media Wellbeing & intrinsic health Corporate & Social Responsibility Meat and fish with integritywww.thefoodpeople.co.uk Good causes / charity / giving Fair farmed and wild sustainable Local foods Calories on menu
foodwatching food trend predictions 2012 Whats on my food – exposing what pesricides could be on your food. Consumer thirst for information and regulation Red Lion Foods – charitable driving calories on menus. giving to armed services charities Mooli‟s, Indian Street Foodwww.thefoodpeople.co.uk London – not health food but lighter eating and feels good for you
foodwatching food trend predictions 2012 What is it all about? Food service outlets making more of the links with producers to help emotionally engage consumers with the food they are eating and who and how it is farmed. Being Driven by? Consumer inherent mis-trust of corporation and industry and a desire for increased transparency It’s expected life span? 2012 – 2015 What do we expect to see? Consumer connection with producer Producer story telling Watch out? Chef producer / grower •Food terroir – linking food growing Chefs adopting producers & growers conditions to eating qualities Restaurants on farms Meat and fish with integritywww.thefoodpeople.co.uk Real specialist producers Authenticity & origin (genuine and fake) Agro tourism
foodwatching food trend predictions 2012 Percy‟s Country Hotel Deven, where they not only cook their own but also grow their own from pigs and geese to fruit and vegetables. Jody Scheckter on his farm Lavestoke Park, Hampshire, connecting people with Dan Barber, Chef or Blue Hill producers and farming at Stone Barns, Potantico Hills, NY State – Chefs onwww.thefoodpeople.co.uk farmer, feeding and educating
foodwatching food trend predictions 2012 What is it all about? Re-acquaintance with traditional techniques, skills and food styles Being Driven by? Cost saving, customer comfort in the past, quality ques for customers It’s expected life span? 2012 – 2014 What do we expect to see? Reinvented classics Watch out? Grandma twisted Artisan ingredients • Neo – global food (food that works in flavour but Fire cooking that has no anchor on a particular cuisine) Slow cooking refined Preserving Gastro, bistro, brassiere formatswww.thefoodpeople.co.uk Skills Butchery, baking, drying, butter, cheese, charcuterie
foodwatching food trend predictions 2012 Gourmet Burger Kitchen – Not an ordinary but a Gourmet Burger, a better than burger. Also checkout Butcher & Burger, Chicago Hawksmoor - Longhorn cattle The classic pizza, no! Call itwww.thefoodpeople.co.uk traditionally North Yorkshire by multi- flat bread and top with award winners The Ginger Pig, dry- traditional British ingredients, aged for at least 35 days and are its tradition twisted. Also simply cooked on a real charcoal check out Fire & Stone grill.
foodwatching food trend predictions 2012 What is it all about? Food retailers reacting to increased appetite for more for less – more value for less cash Being driven by? Cash strapped shoppers, greater visibility of cost of food, food inflation Its expected life span? 2012 – 2016 What do we expect to see? More alue for less cash Watch out? More deals accentuating value Net giving to customers in Increased ingredients becoming commoditised return for loyalty Cost to shop – the cost to get there and back Pound save pride Mid tier battle groundwww.thefoodpeople.co.uk Holistic value – CSR, good causes, charity, food philanthropy
foodwatching food trend predictions 2012 Updated campaign to get decent food into Britain‟s schools. Foodbanks being supported by food trucks in the US Highlighting that households in the UK waste 25% of all food they buy SK Telecom‟s Smart Cart is thewww.thefoodpeople.co.uk world‟s first shopping cart allowing consumers to receive coupons as they shop
foodwatching food trend predictions 2012 What is it all about? Food retailers driving further into the urban jungle of out of home options for consumers Being driven by? Huge growth in this sector, growing out of home occasions and on the move food Its expected life span? 2012 – 2020 What do we expect to see? The urban lunch jungle expand Watch out? Increased portability in new formats Hot food to go kiosks and carts breakfast boom still to go bang Sandwich by any other name – growth in sandwich alternatives Fresh kitchens – hot take out foodwww.thefoodpeople.co.uk
foodwatching food trend predictions 2012 Street Kitchen – gourmet food for Londoners to eat on the go, simple and healthy bistro style in take away boxes L‟en-K de Caviar to enjoy anytime, anywhere. Vivid colours in little tins complete Heinz rich instant cup soups with spoon packaged in a concentrated format in a handy tube, bit like a squeezy yogurt Star Meal – makes thewww.thefoodpeople.co.uk vegetable the stars of their salads and pasta – ready to go
foodwatching food trend predictions 2012 What is it all about? More solutions for consumers who want to feel like they hare cooking but don‟t have the skills, time or expertise Being driven by? Consumers working longer and harder, need to feel like they aredoing their bit, ease the guilt of total convenience Its expected life span? 2012 – 2016 What do we expect to see? Watch out? Emotional feel good from doing a little ? Deconstruction & part prepared Hassle taken out Year of the kit Just the right level of interactionwww.thefoodpeople.co.uk Add to enhance and customise Feel like I‟ve cooked but I haven‟t really
foodwatching food trend predictions 2012 Daylesford Organic Christmas in a box – all you could need for Christmas Dinner, in one place. Meez meals make cooking Elizabeth Jean‟s Pie Kit - fun, fast and easy. Each Everything you need to make week they deliver a cooler a home made pie, simply put box to your home filled with it together and call it your everything you need to own make a delicious dinner from scratch Auntie Anne‟s Pretzel Kit –www.thefoodpeople.co.uk easy to prepare kit with Los Paderos from Brazil, versatile dough mix to make artisan par baked bread on a variety of recipes monthly subscription to finish off in your own oven.
foodwatching food trend predictions 2012 What is it all about? Consumers increased awareness of wellbeing more than health, and in the short term rather than the longer, feel good rather than do good Being driven by? Greater levels of education, links between feel good and the food you eat Its expected life span? 2012 – 2016 What do we expect to see? Watch out? Increase in allergens & allergen testing ? Short term health Wellbeing & intrinsic health Health minus – salt, sugar, fat, allergens Health plus – antioxidants, vits & minswww.thefoodpeople.co.uk Sustained energy Blind eye to long term health Feel good more than do good foods Mood foods
foodwatching food trend predictions 2012 Acai Roots – frozen smoothie pouch Snap – healthy candy containing a daily dose of B Chamane, natural vitamins, antioxidants and energy. Functionality electrolytes in each piece. without dyes, additives and other chemical elements WhoNu cookies – rich in calcium, iron, vitamins A B C D & E and 3g of fibre Fonuts – healthier bakedwww.thefoodpeople.co.uk donuts , sweet and savoury with choice of gluten free and vegan
foodwatching food trend predictions 2012 What is it all about? Retailers tapping into need for feel good and so embracing national events Being driven by? Need for national pride, unity, national togetherness in times of austerity, connection with the past and past generations Its expected life span? 2012 – 2013 What do we expect to see? Watch out? Jubilee & Olympics ? British ingredients UK wines, beers & cider Classic British dishes & twisted Fish & Chips, pieswww.thefoodpeople.co.uk Street party, picnics Accentuated calendar events Big night in not out
foodwatching food trend predictions 2012 Putney Pies – best local ingredients, made on the premises and cooked to order Mr Trotters – made from British pork rind, perfect for a picnic MyPy – concept from Kiss me Kate – brew that The Apprentice, British is „elegant, tasteful and pies with British British to the core‟ ingredients and names such as The Raleighwww.thefoodpeople.co.uk
foodwatching food trend predictions 2012 What is it all about? Classic dishes, ingredients and techniques re-invented with a dash of modernity Being driven by? Consumer feeling comfort from the classics but feeling boredom with the same old Its expected life span? 2012 – 2014 What do we expect to see? Modern classics Watch out? Re-invented cuisines –British, Indian, Chinese, Italian ? Better than favourites – pizza, burgers, pies Home baking & preserving Growing your own Classic comfortwww.thefoodpeople.co.uk Chef endorsement Big night in – dinner party re-invented Slow cooking cookers
foodwatching food trend predictions 2012 Meatballs – served in three ball portions with sauces or as sliders Slow Cooker revival – they have been around since the Spud – British baked early 1970‟s, now new boom potatoes with exciting tasty in slow cooker recipe books toppingswww.thefoodpeople.co.uk Alcopops – the alcoholic popsicle for grown ups! Pie pops – sweet and savoury on a stick
foodwatching food trend predictions 2012 What is it all about? Connecting consumers with producers and their stories Being driven by? Increased transparency, the need to know, linking food with agriculture Its expected life span? 2012 – 2016 What do we expect to see? More apparent seasons & seasonal education Watch out? Meat and fish with integrity ? Fair farmed and wild sustainable Local – country, regional, hyper local Non multiple outlets – farmers with kiosks Community food initiativeswww.thefoodpeople.co.uk Land share
foodwatching food trend predictions 2012 Better Food Solutions installing networks of hydroponic greenhouses on the roofs of grocery stores in the US Young‟s Seafood and Jamie Oliver launch a range of sustainable frozen products Boat to table fishing – Steve Arnold brings in the catch then takes photographs and emails local restaurants. Boat to table initiative is part of the Trace & Trust program.www.thefoodpeople.co.uk Way for customers to buy high quality local, grass fed beef in bulk by splitting the purchase of a cow with other people
foodwatching food trend predictions 2012 What is it all about? Food retailers providing more touch points to purchase in the race for share of trade, consumers desire for speed and convenience Being driven by? Advances in technology, societal relaxation, need for speed and convenience Its expected life span? 2012 – 2020 What do we expect to see? Watch out? Pop up stores – events 3D online shopping Virtual stores More C-stores Shorter lead time for fresh foods Compressed supply chainwww.thefoodpeople.co.uk Further enhanced shopping online Retail trucks Consumer friendly vending
foodwatching food trend predictions 2012 itakeaway – order takeaway with one touch on iPhone, iPad Touch and iPad Hot baguette vending – 24 Tesco‟s subway virtual store in South hour automated baguette Korea, virtual grocery shelves dispenser stocked with QR coded goods, scan with Smartphone and get delivered to your door New ways to pay – Kuapay. The Cube – taking finewww.thefoodpeople.co.uk Present the QR barcode via dining to a new level, pop up Smartphone when making a dining in stunning locations purchase, will also alert to discounts and special offers
What do we expect to see?foodwatching food trend predictions 2012 Twisted cocktails – molecular, hot, solid, mini shots Tasting drinks – amuse bouche Filter coffee Tea infusions Micro & artisan brewing Vintage beer & cider White wine Single origin tea & coffee Bio dynamic on the rise House made bitters Drinks trucks Cool non alcoholic Pirate champagnewww.thefoodpeople.co.uk Tap water
foodwatching food trend predictions 2012 Eightpointnine - Alchemist Dreams – boutique coffee company handmade custom blends, grinds to your liqueurs taste and delivers to your door. Amazon beer – worlds first beer to contain Amazonian fruit rich in vitamin C, Bacuriwww.thefoodpeople.co.uk Dutch drinks Shakeria – the original manufacturer Bols, have Shaker provides up to created a foam to jazz up 40% froth, giving the first your cocktails at home! ever real shake feeling.
foodwatching food trend predictions 2012 Big trend influencers • Scandinavia & Japan Cuisines to watch in foodservice • Brazilian & Korean Cuisines to watch in retail • Mexican & Spanish Bubbling under • Russia, Germany & Peru In the eyes of the world • Britishwww.thefoodpeople.co.uk Old favourites • French & Italian For the detail behind the trend setting cuisines, see the 2012 Trend Setting Cuisines Report.
foodwatching food trend predictions 2012 The Consumer 2012 1. Value for Money more than price is increasingly important to them and they take pride in saving money 1. They want Honesty and Transparency in what they buy and experience 2. They are well Informed about price, wellbeing and social Issues and look for this in the products, services and brands that they buy 3. They are Individual– they do things “my way” and are looking for fun, treat and reward 4. They are still Time Poor and value anything that saves them timewww.thefoodpeople.co.uk 5. They are looking for Feel Good Comfort but through modern execution
foodwatching food trend predictions 2012 Our 2012 trends video will be out shortly, we‟ll send you a link as soon as its ready!www.thefoodpeople.co.uk
foodwatching food trend predictions 2012 Converting food trends inspiration into tangible strategic opportunity areas and product concepts is key. Now is the perfect time to get your innovation or brand team together and run one of thefoodpeople‟s trends to ideas workshops. A workshop packed full of inspiration, bringing trends to life and creative thinking to stimulate the next trends inspired ideas and concepts for your business or brand. For more information drop an email towww.thefoodpeople.co.uk email@example.com
foodwatching food trend predictions 2012 If you would like more detail regarding our 2011/12 trend predictions please contact us at firstname.lastname@example.org www.thefoodpeople.co.ukwww.thefoodpeople.co.uk