Operations strategy in a global environment

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Operations strategy in a global environment

  1. 1. Production engineering and operations management. Operations Strategy in a Global Environment Management board Carlos Ribera Bernhard Schuster Ángeles Vázquez Xiang Longhao Sigrid Holleis Patrick Wisinger
  2. 2. Introduction <ul><li>The knowledge of the six strategies of managing gets implemented by using them to solve the different economical problems in the global environment. </li></ul><ul><li>The Strategies </li></ul><ul><ul><ul><li>Flexibility </li></ul></ul></ul><ul><ul><ul><li>Low cost </li></ul></ul></ul><ul><ul><ul><li>Delivery </li></ul></ul></ul><ul><ul><ul><li>Quality </li></ul></ul></ul><ul><ul><ul><li>After sales service </li></ul></ul></ul><ul><ul><ul><li>Broad product line </li></ul></ul></ul>
  3. 3. 1. Flexibility <ul><li>Apple Inc. </li></ul><ul><li>Facts: </li></ul><ul><li>American multinational corporation </li></ul><ul><li>One of the largest companies in the world </li></ul><ul><li>46,600 full time employees </li></ul><ul><li>Annual sales of $65.23 billion </li></ul><ul><li>Real competitor of Microsoft </li></ul>
  4. 4. 1. Flexibility <ul><li>Apple Inc. </li></ul><ul><li>Strategy: </li></ul><ul><li>Unique design </li></ul><ul><li>Combination of software and hardware </li></ul><ul><li>User-friendliness </li></ul><ul><li>A huge amount of different innovative </li></ul><ul><li>products </li></ul><ul><li>High quality end products </li></ul><ul><li>Create needs </li></ul>
  5. 5. 2. Low Cost <ul><li>Ryanair </li></ul><ul><li>Facts: </li></ul><ul><li>Irish low-cost airline </li></ul><ul><li>2 nd – largest airline in Europe (passengers) </li></ul><ul><li>Largest airline in the world (international </li></ul><ul><li>passengers) </li></ul><ul><li>Passengers number 2010: 66.5Million </li></ul><ul><li>Employees: 7245 </li></ul>
  6. 6. 2. Low Cost <ul><li>Ryanair </li></ul><ul><li>Strategy: </li></ul><ul><li>Low fares increase the passenger traffic </li></ul><ul><li>Focus on cost-containment and operating efficiencies </li></ul>
  7. 7. 3. Delivery <ul><li>McDonald’s </li></ul><ul><li>Facts: </li></ul><ul><li>The world’s largest fast food restaurant chain </li></ul><ul><li>58 million customers daily </li></ul><ul><li>Franchising </li></ul><ul><li>31,000 restaurants world-wide </li></ul><ul><li>Employing more than 1.5 million people </li></ul>
  8. 8. 3. Delivery <ul><li>McDonald’s </li></ul><ul><li>Strategy: </li></ul><ul><li>Less and simple products </li></ul><ul><li>Fast food </li></ul><ul><li>Take away food </li></ul><ul><li>Drive through </li></ul><ul><li>Self service concept </li></ul><ul><li>Standard restaurants </li></ul><ul><li>No dishes </li></ul><ul><li>Innovative ideas </li></ul>
  9. 9. 4. Quality <ul><li>Ferrari </li></ul><ul><li>Facts: </li></ul><ul><li>Unique design and color </li></ul><ul><li>Ferrari is an Italian sports car manufacturer </li></ul><ul><li>Known all over the world </li></ul><ul><li>Ferrari is a myth and a legend in the automotive industry </li></ul><ul><li>Race sports legend </li></ul><ul><li>Advertisement for Italy </li></ul>
  10. 10. 4. Quality <ul><li>Ferrari </li></ul><ul><li>Strategy: </li></ul><ul><li>Ferrari never spent a penny in advertisement </li></ul><ul><li>The most effective engine sport cars industry </li></ul><ul><li>Motivated employees (working conditions) </li></ul><ul><li>High technological engineering </li></ul><ul><li>Standardized Quality concept </li></ul><ul><li>Quality management </li></ul>
  11. 11. 6. After sales service <ul><li>KTM </li></ul><ul><li>Facts: </li></ul><ul><li>Austrian motorcycle, bicycle and moped manufacturer </li></ul><ul><li>Specialist in off-road motorcycles </li></ul><ul><li>Mission: ready to race </li></ul><ul><li>Winner of championships in offroad, endurosport and supermoto </li></ul><ul><li>Extreme sport / cooperation with RedBull </li></ul>
  12. 12. 6. After sales service <ul><li>KTM </li></ul><ul><li>Strategy: </li></ul><ul><li>Dealer network and contract partners all over europe </li></ul><ul><li>24 hours services </li></ul><ul><li>Mobility guarantee </li></ul><ul><li>High quality standard </li></ul><ul><li>Experience due to high competenses in race sports </li></ul><ul><li>Extreme demands on the product in the off-rode sector </li></ul>
  13. 13. 7. Broad product line <ul><li>Nike </li></ul><ul><li>Facts: </li></ul><ul><li>A US-company founded in 1964 </li></ul><ul><li>Headquater in the US, Oregon </li></ul><ul><li>2008 more than 30 000 employees world-wide </li></ul><ul><li>World leading supplier of athletic shoes </li></ul><ul><li>Main sponsor of many profile athletes and sports teams </li></ul><ul><li>The world leader in sports wear </li></ul><ul><li>Sale of 19 billion US$ in 2008 </li></ul>
  14. 14. 7. Broad product line <ul><li>Nike </li></ul><ul><li>Strategy: </li></ul><ul><li>Braod range of many different products </li></ul><ul><li>High quality sports equipment </li></ul><ul><li>Different equipment focused on the cultural characteristics </li></ul><ul><li>Manufactoring in low cost countries ( outsourcing ) </li></ul><ul><li>Fashion label </li></ul><ul><li>Focus of advertisment in different sports </li></ul>

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