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Recruitment Through Social Media

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Showcase of the world’s best Social Media Attraction & Engagement Techniques as presented by Liz Weeks, General Manager, The Face, at the Recruitment Through Social Media Conference – 25 June 2012.

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Recruitment Through Social Media

  1. 1. SOCIAL STUDIES:A SHOWCASE OFTHE WORLDS BESTSOCIAL MEDIAATTRACTION &ENGAGEMENTTECHNIQUESPresented by: Liz Weeks, GeneralManagerThe Face
  2. 2. Social media and recruitment: the numbers
  3. 3. SOCIAL MEDIA AND RECRUITMENT:THE NUMBERS “79% of large businesses in Australia have a social media presence” Source: David Cowling May 31, 2012 www.socialmedianews.com.au/social-media-statistics-australia-may-2012/
  4. 4. SOCIAL MEDIA AND RECRUITMENT: THE NUMBERSSource: One quarter of Australian businesses use social media to recruit new staff, survey reveals” Patrick Stafford, Shortlist 6 March 2012“Yellow Social Media Report”, Sensis report in association with AIMIA, June 2012
  5. 5. SOCIAL MEDIA AND RECRUITMENT: THE NUMBERS • Strong growth in use of mobile devices to access social media platforms • Highest usage from 20-29 yr olds • 247% increase in Seek visits from mobile devicesSource: Mobile Marketing Association of Asia,http://www.mmaglobal.com/news/industry-leaders-discussed-possibilities-more-consumer-centric-mobile-marketing-campaignsSeek Intelligence, December 2011
  6. 6. SOCIAL MEDIA AND RECRUITMENT: THE NUMBERS“Two-thirds of Australianbusinesses say SocialMedia should be a part ofa company’s recruitmentstrategy”Smart Company March 2012 Source: : One quarter of Australian businesses use social media to recruit new staff, survey reveals” Patrick Stafford, Shortlist 6 March 2012
  7. 7. A showcase of the worlds best social media attraction & engagement techniques
  8. 8. FIRSTLY, WHAT CONSTITUTES ASUCCESSFUL CAMPAIGN ?• Establish KPIs from the get-go• Don’t ‘Sell’ to Your Social Network• Keep up-to-date with trends• Facebook is Just a Piece of the Social Media Recruiting Puzzle
  9. 9. RECKITT BENCKISERwww.insanelydriven.com
  10. 10. RECKITT BENCKISER
  11. 11. THOUGHT FOR FOOD CHALLENGE
  12. 12. FACEBOOK• Who me?• Well if you say it like that...www.facebook.com/?ref=logo#!/careers/
  13. 13. MY MARRIOT HOTEL (FACEBOOK GAME)http://apps.facebook.com/mymarriotthotel/?fb_source=search&ref=ts
  14. 14. YHA www.yhasocialworld.co.uk
  15. 15. HARD ROCK CAFEwww.facebook.com/hardrockcafefirenze
  16. 16. ITV •www.facebook.com/hardrockcafefirenze#!/pages/ITV-News-Traineeship/117734984952571
  17. 17. WOMEN AT MICROSOFT •www.facebook.com/hardrockcafefirenze#!/WomenAtMicrosoft
  18. 18. Tips and tricks for making it work
  19. 19. WHAT NEXT?• Listen• Set KPIs• Be clear around infrastructure requirements• Identify brand champions• Engage with your social media followers – learn from the best campaigns• Measure success – Reach – Frequency – Yield
  20. 20. THESE MIGHT HELP... • Tweetdeck – monitor and manage several accounts http://www.tweetdeck.com/ • Social Mention – real time social media analysis http://www.socialmention.com/ • Addict-o-matic - instantly create a custom page with the latest buzz on a given topic http://addictomatic.com/ • Alltop - Identify the top blogs in your sector http://alltop.com/ • Twilert – receive updates of tweets containing specific words or phrases http://www.twilert.com/ • Facebook search – monitoring tool that allows viewing of people who are talking about your brand or cause https://www.facebook.com/search/results.php20
  21. 21. Thank you, that’s all!! Find me on: Twitter: @TheFaceAUSfacebook.com/eurorscgaustralia pinterest.com/thefaceaus youtube.com/thefaceaus Flickr.com/thefaceaus

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