Email Marketing 101 using MailChimp

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Hands on presentation on how to begin an email marketing campaign using MailChimp and some of the tools required.

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Email Marketing 101 using MailChimp

  1. 1. +Email Marketing 101
  2. 2. + Goals  Define Email Marketing  Basic Strategy  Build Email Marketing Campaign
  3. 3. + Intro to Email Marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to a mass audience.
  4. 4. + SPAM?  Permission required  No Purchased Lists  Tradeshow  Local Chamber
  5. 5. + Strategy  Think Relationship  Integrated into overall Marketing  Frequency  Great, relevant content
  6. 6. + Tools  Spreadsheet (Excel, Google Docs, etc)  Web browser  Image Editing Software (Photoshop, Fireworks, Picn ik)  Text Editor (BBEdit, Text Wrangler, Notepad)  Email Marketing Service
  7. 7. + Email Marketing Service  MailChimp  Constant Contact  Vertical Response  Exacttarget  Campaign Monitor
  8. 8. + Email Marketing Service  Free Account (List below 2000)  Ease of Use  Advanced Functionality  Integration
  9. 9. + Create an Account  www.mailchimp.com
  10. 10. + Your List  Prepare List  Create List  ImportList (various options)  Keep List Clean
  11. 11. + Your List – Keeping it Clean  Don’t send to old lists  Don’t purchase lists  Useconfirmed opt-in methods  Don’t scrape lists from websites  Watch out for Tradeshow lists  Avoid fishbowl lists
  12. 12. + Preparing Content  Main copy  Additional copy  Images  Links  Avoid Word at all costs
  13. 13. + Setting Up Campaign  Create Campaign  Select List  Select Template  Modify Template  Insert Content  Test
  14. 14. + Final Checklist  SPELL Check  Verify all Links  Verify Subject Lines  Checkin various email readers  Check for Spammy words
  15. 15. + Ready, Get Set, SEND
  16. 16. + Reports  Recipients  Deliveries  Opens  Forwards  Clicks  Bounces  Unsubscribes
  17. 17. + Apply, Rinse and Repeat Consistent Concise Content
  18. 18. +  Ramir Camu  rcamu@theeyeworks.com  Twitter: @ramircamu Questions?  Facebook: www.facebook.com/theeyeworks  www.theeyeworks.com

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