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5 Principles of Killer Mobile Apps: How to Think About Product Design for iOS

  1. 1. 5 PRINCIPLES OF KILLER MOBILE APPS: HOW TO THINK ABOUT PRODUCT DESIGN FOR IOS CHIA HWU & EVAN KIRCHHOFF, QUBOP INC. SPRINT OPEN SOLUTIONS CONFERENCE 2011 NOV 4 2011 - WWW.QUBOP.COM
  2. 2. CUMULATIVE USERBASE, EARLY 2011 VS. NOV 4 2011 - WWW.QUBOP.COM (IN MILLIONS)
  3. 3. 1. GREAT DESIGN IS INVISIBLE 2. CONVENTIONS KEEP MOVING 3. REMOVE CHOICES 4. SOCIAL IS NOT MAGIC 5. COUNT YOUR CLICKS NOV 4 2011 - WWW.QUBOP.COM
  4. 4. 1. GREAT DESIGN IS INVISIBLE 2. CONVENTIONS KEEP MOVING 3. REMOVE CHOICES 4. SOCIAL IS NOT MAGIC 5. COUNT YOUR CLICKS NOV 4 2011 - WWW.QUBOP.COM
  5. 5. ACCUMULATING TINY CHANGES From http://stam-design- stam.blogspot.com/2011/10/ ios-5.html
  6. 6. ACCUMULATING TINY CHANGES From http://stam-design- stam.blogspot.com/2011/10/ ios-5.html
  7. 7. From http://stam-design- stam.blogspot.com/2011/10/ ios-5.html
  8. 8. THINK OF APPLE AS YOUR INITIAL AUDIENCE.
  9. 9. NOV 4 2011 - WWW.QUBOP.COM
  10. 10. THE PROMOTIONAL REAL ESTATE IS VERY LIMITED. NOV 4 2011 - WWW.QUBOP.COM
  11. 11. APPLE’S HUMAN INTERFACE GUIDELINES DO NOT DESCRIBE THEIR TASTES: PULSE NESS BAND OF THE DAY NOV 4 2011 - WWW.QUBOP.COM
  12. 12. (IGNORE THE ADVICE AGAINST SPLASH SCREENS) PULSE NESS BAND OF THE DAY NOV 4 2011 - WWW.QUBOP.COM
  13. 13. CUSTOM UI THAT NOBODY NOTICED (NOT THE NATIVE CAMERA INTERFACE) NOV 4 2011 - WWW.QUBOP.COM
  14. 14. 1. GREAT DESIGN IS INVISIBLE 2. CONVENTIONS KEEP MOVING 3. REMOVE CHOICES 4. SOCIAL IS NOT MAGIC 5. COUNT YOUR CLICKS NOV 4 2011 - WWW.QUBOP.COM
  15. 15. THE 5-TAB SOCIAL APP WITH CENTER ICON INSTAGRAM PATH COLOR NOV 4 2011 - WWW.QUBOP.COM
  16. 16. HIPSTER SOUNDTRACKING FOODSPOTTING THE CENTER TAB ANSWERS THE QUESTION, “WHAT DO I DO WITH THIS APP?” NOV 4 2011 - WWW.QUBOP.COM
  17. 17. EVERNOTE PINTEREST PHOTOVINE THE CENTER TAB ANSWERS THE QUESTION, “WHAT DO I DO WITH THIS APP?” NOV 4 2011 - WWW.QUBOP.COM
  18. 18. FOURSQUARE (PREVIOUS) FOURSQUARE (NOW) NOV 4 2011 - WWW.QUBOP.COM
  19. 19. PULL TO REFRESH TWITTER BOXCAR FACEBOOK SEESMIC MESSENGER
  20. 20. SIDEWAYS SLIDERS PULSE COLOR GOWALLA (LATEST REVISION) NOV 4 2011 - WWW.QUBOP.COM
  21. 21. THE ICON GRID (EARLY 2011) FACEBOOK LINKEDIN YELP SCVNGR NOV 4 2011 - WWW.QUBOP.COM
  22. 22. THE ICON GRID IS DYING (LATE 2011) FACEBOOK LINKEDIN YELP NOV 4 2011 - WWW.QUBOP.COM
  23. 23. 1. GREAT DESIGN IS INVISIBLE 2. CONVENTIONS KEEP MOVING 3. REMOVE CHOICES 4. SOCIAL IS NOT MAGIC 5. COUNT YOUR CLICKS NOV 4 2011 - WWW.QUBOP.COM
  24. 24. DO THE RIGHT THING NOV 4 2011 - WWW.QUBOP.COM
  25. 25. NOV 4 2011 - WWW.QUBOP.COM
  26. 26. SOUTHWEST AIRLINES IPHONE APP (NOVEMBER 2011) NOV 4 2011 - WWW.QUBOP.COM
  27. 27. ASSUME NOBODY READS ANYTHING NOV 4 2011 - WWW.QUBOP.COM
  28. 28. ASSUME NOBODY READS ANYTHING NOV 4 2011 - WWW.QUBOP.COM
  29. 29. (EXCEPT IN JAPAN) NOV 4 2011 - WWW.QUBOP.COM
  30. 30. MOBIMILEAGE: THE BATTLE FOR ZERO CONFIGURATION NOV 4 2011 - WWW.QUBOP.COM
  31. 31. NOT THE RIGHT THING: SET ACCURACY LOW HIGH NOTE: HIGHER ACCURACY REDUCES BATTERY LIFE NOV 4 2011 - WWW.QUBOP.COM
  32. 32. 1. GREAT DESIGN IS INVISIBLE 2. CONVENTIONS KEEP MOVING 3. REMOVE CHOICES 4. SOCIAL IS NOT MAGIC 5. COUNT YOUR CLICKS NOV 4 2011 - WWW.QUBOP.COM
  33. 33. TWITTER IS EASY TO INTEGRATE IN IOS 5 ...BUT NOW ALL THE APPS CAN DO IT EASILY NOV 4 2011 - WWW.QUBOP.COM
  34. 34. FACEBOOK FILTERS BY USER INTEREST ...AND THEY MAY NOT BE INTERESTED IN YOUR APP NOV 4 2011 - WWW.QUBOP.COM
  35. 35. (AT LEAST THE FACEBOOK APP NOW PROMOTES IOS APPS INTERNALLY) NOV 4 2011 - WWW.QUBOP.COM
  36. 36. SOCIAL SHARING: NOT IN THE FLOW NOV 4 2011 - WWW.QUBOP.COM
  37. 37. SOCIAL SHARING IN THE UI FLOW NOV 4 2011 - WWW.QUBOP.COM
  38. 38. EVEN BETTER: A FUNDAMENTALLY SOCIAL PRODUCT NOV 4 2011 - WWW.QUBOP.COM
  39. 39. DO YOU WANT FACEBOOK TO BE YOUR LOGIN? NOV 4 2011 - WWW.QUBOP.COM
  40. 40. DO YOU WANT TO FORCE USERS TO LOG IN? VS. NOV 4 2011 - WWW.QUBOP.COM
  41. 41. 1. GREAT DESIGN IS INVISIBLE 2. CONVENTIONS KEEP MOVING 3. REMOVE CHOICES 4. SOCIAL IS NOT MAGIC 5. COUNT YOUR CLICKS NOV 4 2011 - WWW.QUBOP.COM
  42. 42. HOW MANY CLICKS? NOV 4 2011 - WWW.QUBOP.COM
  43. 43. 1 NOV 4 2011 - WWW.QUBOP.COM
  44. 44. 2 NOV 4 2011 - WWW.QUBOP.COM
  45. 45. 3 NOV 4 2011 - WWW.QUBOP.COM
  46. 46. 4,5, 6,7 NOV 4 2011 - WWW.QUBOP.COM
  47. 47. 8 NOV 4 2011 - WWW.QUBOP.COM
  48. 48. NOV 4 2011 - WWW.QUBOP.COM
  49. 49. NOV 4 2011 - WWW.QUBOP.COM
  50. 50. THINK ABOUT WHEN TO SAVE AND RESTORE STATE - (void)applicationWillResignActive:(UIApplication *)application - (void)applicationDidEnterBackground:(UIApplication *)application - (void)applicationWillEnterForeground:(UIApplication *)application - (void)applicationDidBecomeActive:(UIApplication *)application - (void)applicationWillTerminate:(UIApplication *)application (INCLUDING DIFFERENT SHUTDOWN SCENARIOS) NOV 4 2011 - WWW.QUBOP.COM
  51. 51. THE MOBILE APP USER LIFE CYCLE -38% 1 DAY -50% 1 WEEK -90% 6 MONTHS NOV 4 2011 - WWW.QUBOP.COM SOURCE: FLURRY
  52. 52. THANKS! CHIA HWU CHIA@QUBOP.COM TWITTER: @CHIAH EVAN KIRCHHOFF EVAN@QUBOP.COM TWITTER: @THEEVANK WWW.QUBOP.COM

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