5 Principles of Killer Mobile Apps: How to Think About Product Design for iOS

1. 5 PRINCIPLES OF KILLER MOBILE APPS: HOW TO THINK ABOUT PRODUCT DESIGN FOR IOS CHIA HWU & EVAN KIRCHHOFF, QUBOP INC. SPRINT OPEN SOLUTIONS CONFERENCE 2011NOV 4 2011 - WWW.QUBOP.COM

2. CUMULATIVE USERBASE, EARLY 2011 VS.NOV 4 2011 - WWW.QUBOP.COM (IN MILLIONS)

3. 1. GREAT DESIGN IS INVISIBLE 2. CONVENTIONS KEEP MOVING 3. REMOVE CHOICES 4. SOCIAL IS NOT MAGIC 5. COUNT YOUR CLICKSNOV 4 2011 - WWW.QUBOP.COM

5. ACCUMULATINGTINY CHANGESFrom http://stam-design-stam.blogspot.com/2011/10/ios-5.html

6. ACCUMULATINGTINY CHANGESFrom http://stam-design-stam.blogspot.com/2011/10/ios-5.html

7. From http://stam-design-stam.blogspot.com/2011/10/ios-5.html

8. THINK OF APPLE AS YOUR INITIAL AUDIENCE.

9. NOV 4 2011 - WWW.QUBOP.COM

10. THE PROMOTIONAL REAL ESTATE IS VERY LIMITED.NOV 4 2011 - WWW.QUBOP.COM

11. APPLE’S HUMAN INTERFACE GUIDELINES DO NOT DESCRIBE THEIR TASTES: PULSE NESS BAND OF THE DAYNOV 4 2011 - WWW.QUBOP.COM

12. (IGNORE THE ADVICE AGAINST SPLASH SCREENS) PULSE NESS BAND OF THE DAYNOV 4 2011 - WWW.QUBOP.COM

13. CUSTOM UI THAT NOBODY NOTICED (NOT THE NATIVE CAMERA INTERFACE)NOV 4 2011 - WWW.QUBOP.COM

15. THE 5-TAB SOCIAL APP WITH CENTER ICON INSTAGRAM PATH COLORNOV 4 2011 - WWW.QUBOP.COM

16. HIPSTER SOUNDTRACKING FOODSPOTTING THE CENTER TAB ANSWERS THE QUESTION, “WHAT DO I DO WITH THIS APP?”NOV 4 2011 - WWW.QUBOP.COM

17. EVERNOTE PINTEREST PHOTOVINE THE CENTER TAB ANSWERS THE QUESTION, “WHAT DO I DO WITH THIS APP?”NOV 4 2011 - WWW.QUBOP.COM

18. FOURSQUARE (PREVIOUS) FOURSQUARE (NOW)NOV 4 2011 - WWW.QUBOP.COM

19. PULL TO REFRESHTWITTER BOXCAR FACEBOOK SEESMIC MESSENGER

20. SIDEWAYS SLIDERS PULSE COLOR GOWALLA (LATEST REVISION)NOV 4 2011 - WWW.QUBOP.COM

21. THE ICON GRID (EARLY 2011) FACEBOOK LINKEDIN YELP SCVNGRNOV 4 2011 - WWW.QUBOP.COM

22. THE ICON GRID IS DYING (LATE 2011) FACEBOOK LINKEDIN YELPNOV 4 2011 - WWW.QUBOP.COM

24. DO THE RIGHT THINGNOV 4 2011 - WWW.QUBOP.COM

26. SOUTHWEST AIRLINES IPHONE APP (NOVEMBER 2011)NOV 4 2011 - WWW.QUBOP.COM

27. ASSUME NOBODY READS ANYTHINGNOV 4 2011 - WWW.QUBOP.COM

28. ASSUME NOBODY READS ANYTHINGNOV 4 2011 - WWW.QUBOP.COM

29. (EXCEPT IN JAPAN)NOV 4 2011 - WWW.QUBOP.COM

30. MOBIMILEAGE: THE BATTLE FOR ZERO CONFIGURATIONNOV 4 2011 - WWW.QUBOP.COM

31. NOT THE RIGHT THING: SET ACCURACY LOW HIGH NOTE: HIGHER ACCURACY REDUCES BATTERY LIFENOV 4 2011 - WWW.QUBOP.COM

33. TWITTER IS EASY TO INTEGRATE IN IOS 5 ...BUT NOW ALL THE APPS CAN DO IT EASILYNOV 4 2011 - WWW.QUBOP.COM

34. FACEBOOK FILTERS BY USER INTEREST ...AND THEY MAY NOT BE INTERESTED IN YOUR APPNOV 4 2011 - WWW.QUBOP.COM

35. (AT LEAST THE FACEBOOK APP NOW PROMOTES IOS APPS INTERNALLY)NOV 4 2011 - WWW.QUBOP.COM

36. SOCIAL SHARING: NOT IN THE FLOWNOV 4 2011 - WWW.QUBOP.COM

37. SOCIAL SHARING IN THE UI FLOWNOV 4 2011 - WWW.QUBOP.COM

38. EVEN BETTER: A FUNDAMENTALLY SOCIAL PRODUCTNOV 4 2011 - WWW.QUBOP.COM

39. DO YOU WANT FACEBOOK TO BE YOUR LOGIN?NOV 4 2011 - WWW.QUBOP.COM

40. DO YOU WANT TO FORCE USERS TO LOG IN? VS.NOV 4 2011 - WWW.QUBOP.COM

42. HOW MANY CLICKS?NOV 4 2011 - WWW.QUBOP.COM

43. 1NOV 4 2011 - WWW.QUBOP.COM

46. 4,5, 6,7NOV 4 2011 - WWW.QUBOP.COM

50. THINK ABOUT WHEN TO SAVE AND RESTORE STATE - (void)applicationWillResignActive:(UIApplication *)application - (void)applicationDidEnterBackground:(UIApplication *)application - (void)applicationWillEnterForeground:(UIApplication *)application - (void)applicationDidBecomeActive:(UIApplication *)application - (void)applicationWillTerminate:(UIApplication *)application (INCLUDING DIFFERENT SHUTDOWN SCENARIOS)NOV 4 2011 - WWW.QUBOP.COM

51. THE MOBILE APP USER LIFE CYCLE -38% 1 DAY -50% 1 WEEK -90% 6 MONTHSNOV 4 2011 - WWW.QUBOP.COM SOURCE: FLURRY

52. THANKS! CHIA HWU CHIA@QUBOP.COM TWITTER: @CHIAH EVAN KIRCHHOFF EVAN@QUBOP.COMTWITTER: @THEEVANKWWW.QUBOP.COM

5 Principles of Killer Mobile Apps: How to Think About Product Design for iOS

Qubop Inc.

5 Principles of Killer Mobile Apps: How to Think About Product Design for iOS