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THREE MAJOR TRENDS IN HEALTHCARE:
                              SOCIAL, MOBILE, AND GAMES

                                         CHIA HWU
                                           @CHIAH
                                         QUBOP INC.
                                 IDEAGORAS, MADRID, SPAIN 2011



Thursday, November 17, 2011
1. SOCIAL IS UBIQUITOUS
              2. RISE OF MOBILE
              3. GAMES VS. GAMIFICATION


Thursday, November 17, 2011
1. SOCIAL IS UBIQUITOUS
              2. RISE OF MOBILE
              3. GAMES VS. GAMIFICATION


Thursday, November 17, 2011
CHANGE IS CONSTANT




                                                    Ideagoras 2009
                                                   or only 3 years ago




Thursday, November 17, 2011
SOCIAL IS BIG


                                                                                  *


                                               Facebook



                              Twitter


                                                          * 2 years ago, 300 million


Thursday, November 17, 2011
HEALTH-SPECIFIC SOCIAL


                                                       *




Thursday, November 17, 2011
WHAT WORKS

               1. GIVE PEOPLE
              INFORMATION
              2. LEVERAGE EXISTING
                   COMMUNITIES
              3. ALIGN BUSINESS NEEDS WITH
                   COMMUNITY INTEREST

Thursday, November 17, 2011
1. SOCIAL IS UBIQUITOUS
              2. RISE OF MOBILE
              3. GAMES VS. GAMIFICATION


Thursday, November 17, 2011
MOBILE IS BIG
                          SMARTPHONE USERS (MILLIONS)                    MOBILE APP SALES ($BILLIONS USD)
               300                                                  15
                                                        303                                   $15.0



               200                                                  10

                                        174
                                                  143
                100                                                 5
                                                                              $5.2

                              60

                   0                                                0
                               2010                 2011                       2010            2011
                                   US         WORLDWIDE


                                                  (AND GETTING BIGGER)
Thursday, November 17, 2011
CLINICIAN SMARTPHONE PLATFORMS

                                              80%




           84%
      OF U.S. DOCTORS
                                              60%


                                              40%

                 WILL HAVE A
                SMARTPHONE BY                 20%
                THE END OF 2011

                                               0%
                                                      IPHONE   ANDROID   BLACKBERRY   OTHER




                                   SOURCE: APTILON, MANHATTAN RESEARCH
Thursday, November 17, 2011
CLINICIAN TABLET PLATFORMS


                    38%
            OF U.S. DOCTORS
                                                           WINDOWS
                                                              12%
                                                                 ANDROID
                                                                   9%
               WILL HAVE AN IPAD
               BY THE END OF 2011




                    59%
       OF DOCTORS WITH AN IPAD
                                                    IPAD
                                                     79%


         CURRENTLY USE IT FOR
            MEDICAL TASKS                   PREFERRED TABLET PLATFORM

                                      SOURCE: APTILON
Thursday, November 17, 2011
MOBILE VS. COMPUTER INTERNET ACCESS




Thursday, November 17, 2011
WHAT DOES WORK?


             1. SOCIAL
            2. CONCRETE FEEDBACK LOOPS
            3. COMMUNITY
            4. EXPERIENCE DESIGN
           5.            NO DATA ENTRY
Thursday, November 17, 2011
THE MOBILE APP USER LIFE CYCLE


                              -38%                        1 DAY



                        -50%                             1 WEEK



              -90%                                       6 MONTHS


                                        SOURCE: FLURRY
Thursday, November 17, 2011
1. SOCIAL IS UBIQUITOUS
              2. RISE OF MOBILE
              3. GAMES VS. GAMIFICATION


Thursday, November 17, 2011
GAMES ARE BIG




             $60 BILLION WORLDWIDE 2009
                              69% PLAY VIDEO GAMES

Thursday, November 17, 2011
WHAT IS GAMIFICATION?




Thursday, November 17, 2011
GAMES WORK,
                GAMIFICATION DOESN’T.



Thursday, November 17, 2011
NINTENDO WII FIT




                                       Nintendo: Wii Fit software
                                       $2.0B (2009, cumulative)




Thursday, November 17, 2011
FOLD IT: SOLVING PUZZLES FOR SCIENCE




Thursday, November 17, 2011
REMISSION: A GAME FOR CANCER PATIENTS




Thursday, November 17, 2011
ZOMBIES RUN!: A MOBILE RUNNING GAME




Thursday, November 17, 2011
WHY MOBILE GAMES? BY THE NUMBERS IN 2011
    250M                                                            250M


    200M                                                            200M


     150M                                                           150M

                                                              VS.
    100M                                                            100M


      50M                                                           50M



            2005 2006 2007 2008 2009 2010              2011            2005   2006   2007    2008   2009   2010   2011


                              IOS (ALL)      ANDROID                           PS3          XBOX 360        WII


                                          (CUMULATIVE WORLDWIDE USERS IN MILLIONS)
Thursday, November 17, 2011
THE FUTURE




Thursday, November 17, 2011
THANKS!



                                   CHIA HWU
                               CHIA@QUBOP.COM
                               TWITTER: @CHIAH




                              WWW.QUBOP.COM

Thursday, November 17, 2011

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3 Major Trends in Healthcare: Social, Mobile and Games

  • 1. THREE MAJOR TRENDS IN HEALTHCARE: SOCIAL, MOBILE, AND GAMES CHIA HWU @CHIAH QUBOP INC. IDEAGORAS, MADRID, SPAIN 2011 Thursday, November 17, 2011
  • 2. 1. SOCIAL IS UBIQUITOUS 2. RISE OF MOBILE 3. GAMES VS. GAMIFICATION Thursday, November 17, 2011
  • 3. 1. SOCIAL IS UBIQUITOUS 2. RISE OF MOBILE 3. GAMES VS. GAMIFICATION Thursday, November 17, 2011
  • 4. CHANGE IS CONSTANT Ideagoras 2009 or only 3 years ago Thursday, November 17, 2011
  • 5. SOCIAL IS BIG * Facebook Twitter * 2 years ago, 300 million Thursday, November 17, 2011
  • 6. HEALTH-SPECIFIC SOCIAL * Thursday, November 17, 2011
  • 7. WHAT WORKS 1. GIVE PEOPLE INFORMATION 2. LEVERAGE EXISTING COMMUNITIES 3. ALIGN BUSINESS NEEDS WITH COMMUNITY INTEREST Thursday, November 17, 2011
  • 8. 1. SOCIAL IS UBIQUITOUS 2. RISE OF MOBILE 3. GAMES VS. GAMIFICATION Thursday, November 17, 2011
  • 9. MOBILE IS BIG SMARTPHONE USERS (MILLIONS) MOBILE APP SALES ($BILLIONS USD) 300 15 303 $15.0 200 10 174 143 100 5 $5.2 60 0 0 2010 2011 2010 2011 US WORLDWIDE (AND GETTING BIGGER) Thursday, November 17, 2011
  • 10. CLINICIAN SMARTPHONE PLATFORMS 80% 84% OF U.S. DOCTORS 60% 40% WILL HAVE A SMARTPHONE BY 20% THE END OF 2011 0% IPHONE ANDROID BLACKBERRY OTHER SOURCE: APTILON, MANHATTAN RESEARCH Thursday, November 17, 2011
  • 11. CLINICIAN TABLET PLATFORMS 38% OF U.S. DOCTORS WINDOWS 12% ANDROID 9% WILL HAVE AN IPAD BY THE END OF 2011 59% OF DOCTORS WITH AN IPAD IPAD 79% CURRENTLY USE IT FOR MEDICAL TASKS PREFERRED TABLET PLATFORM SOURCE: APTILON Thursday, November 17, 2011
  • 12. MOBILE VS. COMPUTER INTERNET ACCESS Thursday, November 17, 2011
  • 13. WHAT DOES WORK? 1. SOCIAL 2. CONCRETE FEEDBACK LOOPS 3. COMMUNITY 4. EXPERIENCE DESIGN 5. NO DATA ENTRY Thursday, November 17, 2011
  • 14. THE MOBILE APP USER LIFE CYCLE -38% 1 DAY -50% 1 WEEK -90% 6 MONTHS SOURCE: FLURRY Thursday, November 17, 2011
  • 15. 1. SOCIAL IS UBIQUITOUS 2. RISE OF MOBILE 3. GAMES VS. GAMIFICATION Thursday, November 17, 2011
  • 16. GAMES ARE BIG $60 BILLION WORLDWIDE 2009 69% PLAY VIDEO GAMES Thursday, November 17, 2011
  • 17. WHAT IS GAMIFICATION? Thursday, November 17, 2011
  • 18. GAMES WORK, GAMIFICATION DOESN’T. Thursday, November 17, 2011
  • 19. NINTENDO WII FIT Nintendo: Wii Fit software $2.0B (2009, cumulative) Thursday, November 17, 2011
  • 20. FOLD IT: SOLVING PUZZLES FOR SCIENCE Thursday, November 17, 2011
  • 21. REMISSION: A GAME FOR CANCER PATIENTS Thursday, November 17, 2011
  • 22. ZOMBIES RUN!: A MOBILE RUNNING GAME Thursday, November 17, 2011
  • 23. WHY MOBILE GAMES? BY THE NUMBERS IN 2011 250M 250M 200M 200M 150M 150M VS. 100M 100M 50M 50M 2005 2006 2007 2008 2009 2010 2011 2005 2006 2007 2008 2009 2010 2011 IOS (ALL) ANDROID PS3 XBOX 360 WII (CUMULATIVE WORLDWIDE USERS IN MILLIONS) Thursday, November 17, 2011
  • 25. THANKS! CHIA HWU CHIA@QUBOP.COM TWITTER: @CHIAH WWW.QUBOP.COM Thursday, November 17, 2011