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Bridge Conference: 37 Must-Have Strategies to Better Engage Your Website Visitors

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37 Must-Have Strategies to Better Engage Your Website Visitors

Sue Anne Reed - The Engage Group
Allyson Kapin - Rad Campaign
Rob Manix - Defenders of Wildlife

Published in: Technology, Design
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Bridge Conference: 37 Must-Have Strategies to Better Engage Your Website Visitors

  1. 1. Sue Anne Reed, The Engage Group (@pmgengage) Rob Manix, Defenders of Wildlife (@defenders) Allyson Kapin, Rad Campaign (@radcampaign) #bridgeconf
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  7. 7.  Best practice ◦ Make sure it matches your nonprofit’s other materials ◦ Plan ahead before you start to code what colors you want to use for your design, link color, text, etc.  Use a palette generator to find matching colors ◦ http://kuler.adobe.com/ ◦ http://colorschemedesigner.com/6
  8. 8.  Many tools available to help automate link checking ◦ http://validator.w3.org/checklink ◦ http://home.snafu.de/tilman/xenulink.html7
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  19. 19.  What impact are your activists, volunteers and donors having on your organization?18
  20. 20.  Best practice ◦ Develop an editorial calendar to publish new content on a regular basis  Resources ◦ http://www.nonprofitmarketingguide.com/resources/email -newsletters/sample-editorial-calendars-for-nonprofits/ ◦ http://lightboxcollaborative.com/2012_editorial_calendar ◦ http://www.slideshare.net/MyCharityConnects/editorial- calendar-13048865 ◦ http://blog.hubspot.com/blog/tabid/6307/bid/33415/A- Step-by-Step-Guide-to-Efficient-Social-Media-Publishing- Template.aspx19
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  22. 22.  Resources ◦ http://www.netwitsthinktank.com/search-engine- optimization-seo/master-seo-in-10-minutes.htm ◦ http://seo.grassroots.org/ ◦ http://social.razoo.com/2012/07/seo-101-for- nonprofits/21
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  24. 24.  Best practice: ◦ Have a thank you page after people sign up for your email list and donation23
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  26. 26.  Resources ◦ http://www.beaconfire.com/blog/2011/10/ten- best-practices-for-mobile-design-usability/ ◦ http://newyorkblog.foundationcenter.org/2012/03 /if-youre-thinking-about-creating-a-mobile-web- site-for-your-nonprofit.html25
  27. 27.  Resources ◦ WordPress themes:  http://www.tripwiremagazine.com/2012/06/responsiv e-wordpress-themes.html ◦ Web gallery of responsive sites:  http://mediaqueri.es/26
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  34. 34.  What should be tested? ◦ Loading page times ◦ Link checking  Resources ◦ http://code.google.com/p/linkchecker/ ◦ http://www.seochat.com/seo-tools/site-link- analyzer/ ◦ https://developers.google.com/speed/pagespeed/33
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  37. 37.  Give a friend $10 to make a donation on your website.  Ask them to try and break the page.  Get their feedback on the user experience.36
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  39. 39.  Contact Info: ◦ Sue Anne Reed  The Engage Group  @Sue_Anne ◦ Rob Manix  Defenders of Wildlife ◦ Allyson Kapin  Rad Campaign  @womenwhotech #bridgeconf
  40. 40. Don’t forget to visit the Solutions Showcase!Many of the ideas discussed today areon display at the Solutions Showcase! #bridgeconf

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