RSS: the duct tape of web2.0


Published on

Presented as part of a panel discussion on "Blogs, RSS, wikis, podcasts and social tagging: What's a communicator to do?" for the Halton Peel Communications Association, October 23rd, 2007. Not so much a technical discussion as trying to impart an understanding of why you would want to free your information via a channel such as RSS.

Published in: Business, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

RSS: the duct tape of web2.0

  1. RSS: the Duct Tape of Web 2.0 Rob Clark –
  2. Markets are Conversations -The Cluetrain Manifesto
  3. Back in the days of yore. . . WEB 1.0
  4. One way channels of communication make for great monologues but POOR CONVERSATIONS
  5. Markets are Conversations
  6. <body id=quot;css-zen-gardenquot;> /* CSS Document */ <div id=quot;containerquot;> <div id=quot;introquot;> #css-zen-garden{ <div id=quot;pageHeaderquot;> font-family:Georgia, Garamond, serif; <h1><span>css Zen Garden</span></h1> font-size:12px; <h2><span>The Beauty of <acronym color:#000001; Style title=quot;Cascading Sheetsquot;>CSS</acronym> Design</span></h2> background-color:#000000; </div> background-image:url(mur_fond.jpg); <div id=quot;quickSummaryquot;> background-position:top left; <p class=quot;p1quot;><span>A demonstration of what can be accomplished visually background-repeat:repeat-x; through <acronym title=quot;Cascading Style Sheetsquot;>CSS</acronym>-based design. Select any } style sheet from the list to load it into this page.</span></p> <p class=quot;p2quot;><span>Download the sample H1 href=quot;/zengarden-sample.htmlquot; #css-zen-garden <a { title=quot;This page's source HTML code, not to be modified.quot;>html file</a> and <a href=quot;/zengarden- margin:0px; sample.cssquot; title=quot;This page's sample CSS, the file you may modify.quot;>css file</a></span></p> } </div> <div id=quot;preamblequot;> #css-zen-garden H1 SPAN { <h3><span>The Road to Enlightenment</span></h3> display:none; <p class=quot;p1quot;><span>Littering a dark and dreary road lay the past relics of } browser-specific tags, incompatible <acronym title=quot;Document Object Modelquot;>DOM</acronym>s, and broken <acronym title=quot;Cascading Style Sheetsquot;>CSS</acronym> support.</span></p> #css-zen-garden H2 { <p class=quot;p2quot;><span>Today, we must clear the mind of past practices. Web enlightenment has margin:50px 0px 0px 0px; been achieved thanks to the tireless efforts of folk like the <acronym title=quot;World Wide Web padding:25px 0px 0px 0px; Consortiumquot;>W3C</acronym>, <acronym title=quot;Web Standards Projectquot;>WaSP</acronym> and height:75px; the major browser creators.</span></p> text-align:center; <p class=quot;p3quot;><span>The css Zen Garden invites you to relax and meditate on font-size:16px; the important lessons of the masters. Begin to see with clarity. Learn to use the (yet to be) time- } honored techniques in new and invigorating fashion. Become one with the web.</span></p> #css-zen-garden H3 { Content != Style </div> color:#4A0000; </div> padding:30px 0px 0px 42px; <div id=quot;supportingTextquot;> margin:10px 0px 0px 0px; <div id=quot;explanationquot;>
  7. Content != Style
  8. RSS Really Simple Syndication ● ● Rich Site Summary ● Rich Document Format (RDF) ● Feeds ● Channels ● Web Feeds ● XML ● ATOM
  9. info
  10. Markets are Conversations
  11. Conversation: The informal exchange of INFORMATION, views or ideas.
  12. The Internet is enabling conversations amongst human beings that were simply not possible in the era of mass media
  13. From your 391 subscriptions, over the last 30 days you read 4,767 items - my Google Reader trends as of Oct 23, 2007
  14. Any online information that changes X could SHOULD have an RSS feed.
  15. “If you don't have an RSS feed for your marketing site you should be fired.” - Robert Scoble Nov. 26Th 2005
  16. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge
  17. Web 2.0
  18. We are waking up and linking to each other. We are watching. But we are not waiting.
  19. Credit Where Credit Is Due Abacus – Flickr username sfllaw – Magazines and flyers - Flickr username trekkyandy – 'LuGoZee', by Viallon Pierre-Antoine – Money – Flickr username Tracy O – Time – Flickr username Trinity – RSS logo - Flickr username Erion_Jequie – Deer sillhouette – Flickr username TheAlienessGiselaGiardino – MRI of Brain – Flickr username Karmalize – Robert Scoble – Flickr username scriptingnews – Web 2.0 Collage – Flickr username Mmmonica – Pigs Fly – Flickr username hyku – Radio – Flickr username Bree Bailey – Television – Flickr username videocrab –