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SONY workshop - October 2009
Wang Qian . Sam Dunne . Tuukka Kingelin
You all know
the situation.
Whether
you’re a parent
    or not.
Billy’s parents
just want to
go for a nice
meal.
...but there’s no
chance with Billy
around.
Nobody can relax
and enjoy the meal.
Billy is not so hungry.
The family
leave tired and
  embarassed.
And thats another
place they can’t go
back to.
A few days later, Billy’s mum
has coffee with a friend.
A few days later, Billy’s mum
has coffee with a friend.
They talk about the night at
the restaurant.
“I know exactly what
you need!”
“I know exactly what
you need!”
“Oh Jim, I’m not
 sure about this.”
“Oh no! Not again!”
“But wait!”
What would
you like Billy?
What would
you like Billy?
Look, there’s a
magic menu on
  your plate!
“Look Billy! Magic”
And you can take
your picture home.
Sony Design Workshop - Playt Presentation
Sony Design Workshop - Playt Presentation
Sony Design Workshop - Playt Presentation
Sony Design Workshop - Playt Presentation
Sony Design Workshop - Playt Presentation
Sony Design Workshop - Playt Presentation
Sony Design Workshop - Playt Presentation
Sony Design Workshop - Playt Presentation
Sony Design Workshop - Playt Presentation
Sony Design Workshop - Playt Presentation
Sony Design Workshop - Playt Presentation
Sony Design Workshop - Playt Presentation
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Sony Design Workshop - Playt Presentation

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One week
+
Helsinki
+
Finnish design students(Taik,Helsinki)
+
Japanese design students(Chiba Uni.)
+
A variety of exchange students from around the world (eg Latvia, Germany, Scotland, Taiwan)
+
Sony R&D team

=

A whole set of toys for children between the ages of 3-5 that challenge the norms of play by augmenting imagination with the use of technolgy and internet connectivity as well as linking the physical product with service provision.

Many thanks to the Sony guys for the week.

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Sony Design Workshop - Playt Presentation

  1. 1. SONY workshop - October 2009 Wang Qian . Sam Dunne . Tuukka Kingelin
  2. 2. You all know the situation.
  3. 3. Whether you’re a parent or not.
  4. 4. Billy’s parents just want to go for a nice meal.
  5. 5. ...but there’s no chance with Billy around.
  6. 6. Nobody can relax and enjoy the meal.
  7. 7. Billy is not so hungry.
  8. 8. The family leave tired and embarassed.
  9. 9. And thats another place they can’t go back to.
  10. 10. A few days later, Billy’s mum has coffee with a friend.
  11. 11. A few days later, Billy’s mum has coffee with a friend. They talk about the night at the restaurant.
  12. 12. “I know exactly what you need!”
  13. 13. “I know exactly what you need!”
  14. 14. “Oh Jim, I’m not sure about this.”
  15. 15. “Oh no! Not again!”
  16. 16. “But wait!”
  17. 17. What would you like Billy?
  18. 18. What would you like Billy? Look, there’s a magic menu on your plate!
  19. 19. “Look Billy! Magic”
  20. 20. And you can take your picture home.

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