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Twitter in No Time: A Quick-Start Guide for Physicians

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Doctors: Learn how to start and run a Twitter account.

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Twitter in No Time: A Quick-Start Guide for Physicians

  1. 1. Twitter in No Time A Quick-Start Guide for Physicians
  2. 2. HERE IS WHAT YOU CAN DO ON TWITTER ▶ Share (“tweet”) expert content. ▶ Network with other healthcare professionals and join conversations around conference hashtags (e.g., #ACC17).
  3. 3. HOW TWITTER WORKS ▶ You tweet up to 280 characters, with or without a link to external content. ▶ Your followers can retweet (share) that tweet with their followers, or quote the tweet and add a comment of their own. “Did you see this?”
  4. 4. MINUTES TO GET SET UP INVESTMENT MINUTES PER WEEK TO POST CONTENT AND ENGAGE WITH OTHERS
  5. 5. Your logo Your practice name Your Twitter “handle” Your description Primary photo Visit https://www.twitter.com/signup STEP 1: SET UP YOUR ACCOUNT
  6. 6. STEP 2: TWEET EXPERT CONTENT ▶ Videos and articles on hot topics. ▶ Educational and helpful content. ▶ Expert insights.
  7. 7. STEP 3: TWEET REGULARLY ▶ Tweet two to three times a week to start. As you get comfortable, work up to at least once a day. ▶ You should also retweet relevant tweets from people you follow, and comment when appropriate to build relationships. ▶ When you tweet during a conference or Tweet Chat, you’ll tweet several times a day.
  8. 8. Number of retweets and favorites on each tweet @Mentions of you will be listed in the “Notifications” tab Total number of followers STEP 4: WATCH YOUR NUMBERS
  9. 9. WE’RE HERE TO HELP: SOCIAL@THEDOCTORS.COM THEDOCTORS.COM/ SOCIALMEDIA

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