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Take the Lead on LinkedIn: A Quick-Start Guide for Physicians

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Doctors: Learn how to start and run a LinkedIn company page for your practice.

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Take the Lead on LinkedIn: A Quick-Start Guide for Physicians

  1. 1. Take the Lead on LinkedIn A Quick-Start Guide for Physicians
  2. 2. WHAT CAN A LINKEDIN COMPANY PAGE DO? ▶ Showcase your expertise. ▶ Highlight your services. ▶ Grow your business.
  3. 3. THE MECHANICS OF LINKEDIN ▶ Each time you post an update on your page, your followers will see it in their stream. ▶ Followers can engage with your posts by liking, sharing, and commenting on your post.
  4. 4. “Did you see this?” WHAT YOU NEED TO GET STARTED LESS THAN HOURS TO SET UP YOUR ACCOUNT INVESTMENT MINUTES PER WEEK TO POST ITEMS AND ENGAGE WITH FOLLOWERS
  5. 5. Your logo Your company name A representative photo STEP 1: SET UP YOUR PAGE Visit https://business.linkedin.com/marketing- solutions/company-pages
  6. 6. STEP 2: SHARE YOUR EXPERT INSIGHTS ▶ LinkedIn is a business networking site, so focus on sharing your expertise. ▶ You can also post articles directly to your LinkedIn profile and share them on your company page.
  7. 7. STEP 3: POST CONSISTENTLY ▶ Post once a week to start, and post an article on your profile once a month to start. ▶ The more regularly you post, the more your followers will depend on you. ▶ As you get more comfortable, post more often.
  8. 8. STEP 4: WATCH HOW YOUR PAGE IS DOING Likes and comments per post Shares per post Total number of followers
  9. 9. THIS IS YOUR TOTAL NUMBER OF FOLLOWERS WE’RE HERE TO HELP: SOCIAL@THEDOCTORS.COM THEDOCTORS.COM/ SOCIALMEDIA

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