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Facebook on the Fly: A Quick-Start Guide for Physicians

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Doctors: Learn how to start and run a Facebook page for your practice.

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Facebook on the Fly: A Quick-Start Guide for Physicians

  1. 1. Facebook on the Fly A Quick-Start Guide for Physicians
  2. 2. HERE IS WHAT YOU CAN DO WITH FACEBOOK ▶ Establish yourself as an expert. ▶ Build a community of medical experts, patients, and prospective patients. ▶ Grow your business.
  3. 3. FACEBOOK IN A NUTSHELL Anyone who likes your Facebook page can: ▶ See your posts in their newsfeed. ▶ Share your posts with their friends. ▶ Leave comments on your posts.“Did you see this?”
  4. 4. WHAT YOU NEED TO GET STARTED “Did you see this?” MINUTES to set up your page INVESTMENT MINUTES per week to post items and respond to comments
  5. 5. STEP 1: SET UP YOUR PAGE A representative photo Your practice name Your description Your logo Your URL Visit https://www.facebook.com/business/overview
  6. 6. STEP 2: SHARE VALUABLE RESOURCES ▶ Information on local medical concerns. ▶ Breaking medical news. ▶ Educational videos and materials.
  7. 7. STEP 3: KEEP A REGULAR POSTING SCHEDULE ▶ Post twice a week to start. ▶ The more consistent you are, the more your followers will depend on you. ▶ Add more posts per week as you get comfortable.
  8. 8. STEP 4: WATCH HOW YOUR PAGE IS DOING The number of “likes” is the number of followers of the page Shares per post Likes and comments per post
  9. 9. WE’RE HERE TO HELP: SOCIAL@THEDOCTORS.COM THEDOCTORS.COM/ SOCIALMEDIA

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