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Enjoy canal+ Episode 1

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We are the Digital Natives and we want to reinvent the way TV works.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Enjoy canal+ Episode 1

  1. 1. Enjoy Grand Match de l’Innovation Canal+Équipe Digital NativesEmiland De CubberPierre-Élie FauchéNicolas Mondollot
  2. 2. We are the Digital Natives. Nous nous sommes rencontrés au Master HEC Paris/Télécom ParisTech Management & Nouvelles TechnologiesRED Ingénieur Télécom ParisTech Advertising Fan Music LoverGREEN Ingénieur INSA Lyon iPad Addict Design GeekBLUE Ingénieur Centrale Lyon iPhone Developer Tennis Fan
  3. 3. Notre intuition
  4. 4. Ce ne sont pas avec des infosBla Bla Bla Bla Bla BlaBla Bla Bla Bla Bla Bla sur la moitié de l’écranBla Bla Bla Bla Bla BlaBla Bla Bla Bla Bla Bla Que l’on enrichira la télé.
  5. 5. WahouWahouWahouWahouWahou Libérons la télé. Envahissons les tablettes. Et les smartphones aussi.WahouWahouWahouWahou
  6. 6. Notre idée
  7. 7. EnjoyUtiliser le pouvoir des données pour enrichir les contenus de la chaîne et offrir une expérience interactive sur tablettes et smartphones.
  8. 8. Avec quelsobjectifs ?
  9. 9. Satisfaire le public curieuxet avant-gardiste de la chaîneRenforcer l’image innovante de la chaînegrâce à des contenus toujours plus richesDévelopper le CRM et la fidélisationgrâce aux données récoltées
  10. 10. Comment celase présente ?
  11. 11. Cinéma Divertissement4 exemples d’application du projet Enjoy Information Sport
  12. 12. Enjoy Cinéma Informations générales •  Tout sur le film : casting, synopsis •  En lien avec les API Allociné ou IMDB Autour du film •  Interviews du réalisateur, des acteurs •  Contenus provenant des émissions Canal+ (Boîte à questions, Direct de Cannes) En direct sur la toile •  Discussions en direct avec devantlatele.frE! ou getglue.com Pour les fans •  Affiliation avec une boutique de goodies spécialisée comme ciné-shopping.com
  13. 13. Enjoy DivertissementEn direct•  Questions/Réactions en direct•  Sondages en directPour aller plus loin•  Accès direct aux sites évoqués lors de l’émissionLa recette du jour•  Étapes détaillées de la recette du jour E!
  14. 14. Enjoy Information Débats politiques en direct •  Questions/Réactions •  Sondages Biographies des invités •  Accès direct à la biographie Wikipédia des invitésE! Revue de presse de la semaine •  Reprise des dossiers i-Télé •  Complément avec les versions online des grands journaux papier
  15. 15. Enjoy SportVisualisation de données•  Mise en forme interactive des données•  Stats Temps Réel/Historisées•  Partenariat avec des sociétés spécialisées comme DataveyesAutour du match•  Accès aux interviews en replay provenant du Canal Football Club ou de i-TéléParis en direct•  Partenariat avec un site de paris en ligne tel que Betclic.frExemple de visualisation interactive pour le sportavec l’appli Pennant dédiée au base-ball http://vimeo.com/11372358
  16. 16. Et le fundans tout ça ?
  17. 17. Une gamification omniprésente au sein du serviceChaque abonné dispose d’un compte Enjoy Canal+.L’utilisateur interagit avec le service : il « check-in » devant unprogramme ou répond correctement à un des quizz disséminésau sein du service.Il accumule alors des crédits Enjoy.Il peut dépenser ses crédits pour débloquer des contenus exclusifsou gagner des films en VOD sur CanalPlay.
  18. 18. Mais votre projet, c’est faisable ?
  19. 19. 010101010101010101010101010101010101010101011001011001010101010101010101010101010101010101010101100101100101010101010101010101010101010101010101010110010110010101010101010101010101010101010101LES DONNÉES SONT LÀ. LES CONTENUS AUSSI.010101011001011001010101010101010101010101010101010101010101100101100101010101010101010101010101010101010101010110010110010101010101010110010110010101010101010101010101010101010101010101011001011001010101010101010101010101010101010101010101100101100101010101010101100101100101010101010101010101010101010101010101010110010110010101010101010101010101010101010101010101011001011001010101CANAL+ dispose déjà d’énormément de méta-données. Et pour celles qu’il faut compléter, de nombreux partenariats win-win peuvent être initiés. Les API sont riches et ne demandent qu’à être dévorées.
  20. 20. Mais ça coûteune fortune ?!
  21. 21. Qui a dit que l’application était gratuite? Si Enjoy apporte une vraie valeur ajoutée au client, on peut imaginer qu’il sera prêt à payer quelques euros de plus par mois. De nouvelles sources de revenus+1 Certains partenariats, comme l’affiliation avec des sites de paris sportifs ou des boutiques en ligne, peuvent rapporter des revenus complémentaires à la chaîne. À la découverte de la VOD Les crédits gagnés au sein d’Enjoy pourront être convertis en programmes sur CanalPlay. C’est l’occasion rêvée de faire découvrir ce service de VOD au plus grand nombre. Un investissement en fidélisation et CRM Il est plus cher de conquérir que de fidéliser. Enjoy sera un outil supplémentaire pour conserver les clients, mais aussi pour mieux les connaître.
  22. 22. OK, et laprochaine fois ?
  23. 23. Nous aurons plus de précisions sur les solutions techniques…
  24. 24. … Et nous auronsdes scénarios d’utilisation et de belles maquettes !
  25. 25. D’ici là…
  26. 26. Enjoy

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