ABOUT THE CLASS
In today's marketing world you shouldn't spend marketing dollars unless you know that they're working. This class, taught by David Grubbs from Vendevor and Baylor University, will focus on the importance of online marketing, and the effectiveness and efficiency of an online marketing plan. Learn the right way to track, analyze and utilize data that you're finding through online marketing mechanisms to rebuild and modify plans today, and learn how to create the most effective and optimized marketing plan available. Come check out this class and learn how you too can make sure that every dollar counts.
To obtain an understanding of online marketing programs including search marketing, display advertising, site optimization, mobile marketing, and online analytics.
To provide key principles for understanding online analytics and key measurements.
To identify target customers and use online marketing and campaign tools to acquire, convert and retain those customers.
To establish best practices for interpreting and developing reporting, segmenting visitor information for improved experiences and identifying indicators used to meet KPIs and business ROI.
To introduce the components of an effective site optimization program: A/B and multivariate testing, target audience segmentation and data-based personalization for online customer experiences.
ABOUT THE INSTRUCTOR, David Grubbs
David Grubbs is a successful serial entrepreneur and has founded eight companies in the internet services and internet marketing industries by the age of twenty-eight. He currently serves as the CEO of Vendevor, an ecommerce and payment processing plugin and widget that enables individuals and small businesses to easily sell products through their website, blog, or Facebook fan page and immediately accept credit cards from customers. In February 2011, David assisted with launching the Accelerated Ventures Program at Baylor University, enabling students to create real companies, raise real funds, launch real products, and generate real sales within a single semester.
PRESENTED BY, The Dallas Entrepreneur Center
The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC believes investment in entrepreneurs is investment in the community. Learn more at thedec.co.