Digipak Digipaks are an ideal way to promote artists they are usually a 6 panel case that holds the CD album and at times they have extras such as a lyric book, DVD and sessions that have been acoustic or from the studio. The digipak came about in the year 2000 and has been popular when artists have wanted to release special/limited edition singles and albums.
Magazine Another good way to promote an artist is by advertising through music magazines to alert fans when new albums or singles are out. It is a way of communicating to an audience to make them want to purchase the product, be it a single or an album in physically matter or online.
Digipak analysis… <ul><li>Jack’s Mannequin – “The Glass Passenger” limited edition. </li></ul><ul><li>Consists of: </li></ul><ul><li>2 Discs </li></ul><ul><li>Disc 1 – 14 tracks </li></ul><ul><li>Disc 2 – Short film, photo gallery and interview. </li></ul>
<ul><li>Jack’s Mannequins album is a reflection on the lead singers feelings of how he battled leukaemia and survived. The first song is titled “crashing” and the lyric “the world came crashing down on me” reflect how he felt at the time. The album is also important because not many thought he would be alive to produce this second album after the previous successful “Everything in transit”. Andrew is the heart and soul of the band and even though this second album was not as catchy it emphasises his struggle to survive and the lyrics convey that. The outside cover is of the lead singer and pianist Andrew, as the focus is usually on him. It shows him in a room with only his piano, this shows his dedication to his music and that he is the main song writer. The album title “The Glass passenger” also reflects that he felt he felt weak during his illness and he was fragile, also people could see through him. </li></ul>
The artists name is the main focus to draw attention, it is white against the dull black background to make it stand out more As usual the focus is on Andrew the lead singer and pianist It gives fans who may live locally a chance to see their favourite artist perform The surrounding area is drak but it is lighter where the artists is to draw attention his eyes are closed to show focus and passion. Special guests are also promoted even though the sole focus is Jack’s Mannequin.
The artists signature. The dark background opposed to a white canvas shows that this genre is different and aternative and the dark suggests “rock” The random colours also fit in with the albums title “the mix tape” The whole album cover being unusual and different may attract people more.