Keynote: The Next Generation Home Digital Experience


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  • Keynote: The Next Generation Home Digital Experience

    1. 1. The Next Generation Home Digital Experience Albert B. Chu VP Marketing & Alliances DocTrain East 2008 Boston
    2. 2. A New Paradigm <ul><li>One Internet </li></ul><ul><li>Always Connected </li></ul><ul><li>Open for Innovation </li></ul>
    3. 3. Content and service providers Social networking, ubiquitous connectivity 80’s 90’s 2000’s Monolithic vendors Consumer-branded device manufacturers Hardware Device Software and services (Internet) Personal computing Voice, messaging, gaming When Ecosystem Drivers Innovation Drivers Usage Model Dominant Platform WinTel Proprietary OS Open platform Wired: Ethernet Wireless: WiFi, 2.5-3G At your desk On your device Network Information Is… 3G-4G, Next Generation Networks Wherever you are Desktop Generation Mobile Generation Connected Generation The Connected Generation
    4. 4. Unleashing the Internet The New Yorker, July 1993
    5. 5. Today’s Internet: PC-Centric *Source: IDC, 2008 1.5 Billion Internet
    6. 6. “ Beyond PC” Internet Access Source: Vodafone, 2008
    7. 7. Tomorrow’s Internet: Beyond-PC Devices Internet *Sources: IDC, 2008; ACCESS analysis 70 Billion Devices (2020) 3 Billion Devices (2012) +
    8. 8. Today: PC-Centric Internet Access Survey of consumers in U.S., Japan, India, China and Germany by IBM Institute for Business Value, 2008
    9. 9. Moving to a Mobile Internet Survey of consumers in U.S., Japan, India, China and Germany by IBM Institute for Business Value, 2008
    10. 10. “ The mobile internet is the next open computing platform.”
    11. 11. One Internet Mobile-Optimized Web Content
    12. 12. The Always Connected Generation
    13. 13. Most Popular Mobile Search Terms Source: Vodafone UK, 2008
    14. 14. “ User generated content is what’s driving the internet. 13 hours of video are posted on YouTube every minute. It’ll take over 412 years to watch all the video on YouTube.” Rich Miner VP Mobile Platforms Google
    15. 15. Always Connected: Social Networking <ul><li>6 out of world’s 10 most popular websites are social communities </li></ul>
    16. 16. Always Connected: Service Platforms &quot;This isn't a device, it's a service.&quot; -Jeff Bezos, Amazon
    17. 17. Connecting Diverse Devices Digital Living Network Alliance Demo
    18. 18. “ I have always wished that my computer would be as easy to use as my telephone. My wish has come true. I no longer know how to use my telephone.” Bjarne Stroustrup Developer of C++ AT&T Labs
    19. 19. Mobile Phone Shop in Tokyo
    20. 20. <ul><li>NTT DoCoMo P905i: 3G Phone (UMTS/HSDPA + GSM) </li></ul><ul><ul><li>W open style </li></ul></ul><ul><ul><li>Wide VGA (480×854), 3 inch TFT display </li></ul></ul><ul><ul><li>5M pixel high-quality camera </li></ul></ul><ul><ul><li>1seg TV (ISDB-T) </li></ul></ul><ul><ul><li>Bluetooth, IrDA, microSD memory card </li></ul></ul><ul><ul><li>Contactless IC card (Felica) </li></ul></ul><ul><ul><li>Software: Linux and advanced browser </li></ul></ul><ul><ul><li>Services: Internet, messaging, music, video telephony, more </li></ul></ul>More Than Just a Phone
    21. 21. A Daily Life Tool: At Train Station
    22. 22. A Daily Life Tool: At Convenience Store
    23. 23. Software Complexity Doubles Each Year
    24. 24. “ Current economic slowdown will accelerate the requirement for a new breed of open software that has the ability to turn every mobile phone into a ‘smart’ phone.” Joseph Coughlin Director, AgeLab MIT
    25. 25. Open for Innovation Open Internet Open Platform Open Standards
    26. 26. Open for Innovation: Widgets <ul><li>Easy access to web-based services and information </li></ul><ul><li>Support all internet-enabled devices </li></ul>Digital TV Car Navigation Widget Desktop Screen Mobile Phone
    27. 27. How Will It Impact You? <ul><li>One Internet </li></ul><ul><li>Always Connected </li></ul><ul><li>Open for Innovation </li></ul>
    28. 28. Thank You