Keynote: The Next Generation Home Digital Experience

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Keynote: The Next Generation Home Digital Experience

  1. 1. The Next Generation Home Digital Experience Albert B. Chu VP Marketing & Alliances DocTrain East 2008 Boston
  2. 2. A New Paradigm <ul><li>One Internet </li></ul><ul><li>Always Connected </li></ul><ul><li>Open for Innovation </li></ul>
  3. 3. Content and service providers Social networking, ubiquitous connectivity 80’s 90’s 2000’s Monolithic vendors Consumer-branded device manufacturers Hardware Device Software and services (Internet) Personal computing Voice, messaging, gaming When Ecosystem Drivers Innovation Drivers Usage Model Dominant Platform WinTel Proprietary OS Open platform Wired: Ethernet Wireless: WiFi, 2.5-3G At your desk On your device Network Information Is… 3G-4G, Next Generation Networks Wherever you are Desktop Generation Mobile Generation Connected Generation The Connected Generation
  4. 4. Unleashing the Internet The New Yorker, July 1993
  5. 5. Today’s Internet: PC-Centric *Source: IDC, 2008 1.5 Billion Internet
  6. 6. “ Beyond PC” Internet Access Source: Vodafone, 2008
  7. 7. Tomorrow’s Internet: Beyond-PC Devices Internet *Sources: IDC, 2008; ACCESS analysis 70 Billion Devices (2020) 3 Billion Devices (2012) +
  8. 8. Today: PC-Centric Internet Access Survey of consumers in U.S., Japan, India, China and Germany by IBM Institute for Business Value, 2008
  9. 9. Moving to a Mobile Internet Survey of consumers in U.S., Japan, India, China and Germany by IBM Institute for Business Value, 2008
  10. 10. “ The mobile internet is the next open computing platform.”
  11. 11. One Internet Mobile-Optimized Web Content
  12. 12. The Always Connected Generation
  13. 13. Most Popular Mobile Search Terms Source: Vodafone UK, 2008
  14. 14. “ User generated content is what’s driving the internet. 13 hours of video are posted on YouTube every minute. It’ll take over 412 years to watch all the video on YouTube.” Rich Miner VP Mobile Platforms Google
  15. 15. Always Connected: Social Networking <ul><li>6 out of world’s 10 most popular websites are social communities </li></ul>
  16. 16. Always Connected: Service Platforms &quot;This isn't a device, it's a service.&quot; -Jeff Bezos, Amazon
  17. 17. Connecting Diverse Devices Digital Living Network Alliance Demo
  18. 18. “ I have always wished that my computer would be as easy to use as my telephone. My wish has come true. I no longer know how to use my telephone.” Bjarne Stroustrup Developer of C++ AT&T Labs
  19. 19. Mobile Phone Shop in Tokyo
  20. 20. <ul><li>NTT DoCoMo P905i: 3G Phone (UMTS/HSDPA + GSM) </li></ul><ul><ul><li>W open style </li></ul></ul><ul><ul><li>Wide VGA (480×854), 3 inch TFT display </li></ul></ul><ul><ul><li>5M pixel high-quality camera </li></ul></ul><ul><ul><li>1seg TV (ISDB-T) </li></ul></ul><ul><ul><li>Bluetooth, IrDA, microSD memory card </li></ul></ul><ul><ul><li>Contactless IC card (Felica) </li></ul></ul><ul><ul><li>Software: Linux and advanced browser </li></ul></ul><ul><ul><li>Services: Internet, messaging, music, video telephony, more </li></ul></ul>More Than Just a Phone
  21. 21. A Daily Life Tool: At Train Station
  22. 22. A Daily Life Tool: At Convenience Store
  23. 23. Software Complexity Doubles Each Year
  24. 24. “ Current economic slowdown will accelerate the requirement for a new breed of open software that has the ability to turn every mobile phone into a ‘smart’ phone.” Joseph Coughlin Director, AgeLab MIT
  25. 25. Open for Innovation Open Internet Open Platform Open Standards
  26. 26. Open for Innovation: Widgets <ul><li>Easy access to web-based services and information </li></ul><ul><li>Support all internet-enabled devices </li></ul>Digital TV Car Navigation Widget Desktop Screen Mobile Phone
  27. 27. How Will It Impact You? <ul><li>One Internet </li></ul><ul><li>Always Connected </li></ul><ul><li>Open for Innovation </li></ul>
  28. 28. Thank You

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