Performance-based BE and ESP: Emancipating ourselves from the academic model Cleve Miller - Director, English360
Business English and ESP are in a transition period: web technology now allows true collaboration, personalization, and performance-based learning.
Context: fast moving, technology-driven, knowledge-based global economy
Fundamental learner/client need: English as a global competitive advantage Today’s global, knowledge-driven economies require fast, inexpensive, pedagogically-appropriate, business-driven English learning content that is specific to: + each learner’s business communication needs + each company’s strategic needs + each industry’s domain needs industries/professional domains + English for medicine + English for engineering + English for IT + English for tourism + English for finance + English for diplomacy + English for energy strategic needs + boost sales + build alliances + present at conferences + create channels + find distributors + attend training abroad + negotiate contracts communication needs + meetings + negotiations + conference calling + presentations + relationship building + socializing + leadership
Corporate, ESP market is in transition, online and offline + “pain point” with professional language training: questionable ROI + academic model has limited value in business setting + organizations invest billions annually on ESP, business ELT + larger class size + standardized curricula and assessment + generic, multi-level coursebooks + provides foundation of general English + Ss “job” is to study, attend + individual or small groups + personalization based on business needs + customized course design + provides extension of specialist English + Ss study takes them away from job But, difficult to implement in analog world. We designed e360 to solve this problem.
With English360, corporate, ESP clients receive personalized, performance-based business English by way of “collaborative content” .
The vision is enabled by using collaborative content to deliver better business English and ESP teaching materials and courses. Business English material development - publisher vs. teacher: strengths and weaknesses on the “Content Continuum” Publisher Teacher (author and re-sequence) ADVANTAGES DISADVANTAGES reliable pedagogic quality expert authored quality production professionally edited culturally appropriate fast, up-to-date, and inexpensive closer fit to language needs closer fit to business needs generic - common denominator slow - 2-5 years from concept to classroom expensive “ top down” - authors far from students, teachers uneven quality duplicated efforts re-invent wheel can be disorganized low production values
Using web 2.0 technologies, we get the best of both ends of the content continuum for business English and ESP. CUP content, granular and tagged authoring, playlist course design Publisher Teacher reliable pedagogic quality expert authored quality production professionally edited School English360 platform Business culturally appropriate fast and up-to-date closer fit to language needs closer fit to business needs English360 platform English360 joins teacher, publisher, school and enterprise into a collaborative course design process Sharing and collaboration
Academic model: top-down and linear course book course book course book Publisher Expert-authored, professionally edited, high quality production School Selects coursebook based on syllabus, approach Teacher, Student Consume coursebook, some supplementary material Performance-based: With technology-enabled collaborative content Publisher Student School HR manager Teacher World coursebook now viewed as flexible guide ongoing needs assessment, involved in course design, learner autonomy up-to-date authentic content, current events, business interests, communication skills, Ss personal interests pedagogic guidance, proprietary materials created over time by teachers advises on company business needs, goals primary coordination role, ongoing authored materials based on needs English360 platform Digital technology positions collaborative materials and methods at the center of humanistic and effective teaching. Collaborative
English360 uses a playlist approach to course design that delivers training that is culturally adapted, customized and personalized. collaborative content Publisher Student School Business Teacher World personalization Collaborative content allows a high level of personalization: more of the learning community is involved, and content is now flexible. Based on factors such as students’ needs, learning style, company needs, interests, and schedule, English360 provides a “ playlist ” approach to course design adapts content to the learners’ ongoing situation.
The third step in the process is on-the-job performance, which both drives content and course design, and feeds back into it. Teacher personalization performance Performance must be both the start of course design (the needs analysis) and the final product. English360 organizes performance events and integrates them into course design, then supports students’ preparation for performance. The cycle is complete when the results of performance are self-assessed by the student, then fed back into the collaborative content stage. playlist course design collaborative content Publisher Student School Business World pre-performance preparation 360º content creation post-performance self-assessment “ Hello Mr. Li. I’m delighted you were able to come here for our meetings....”