GLOBALIZATION OF ENGLISH 2007 REPORT
TRENDS IN BUSINESS COMMUNICATION AND IMPLICATIONS FOR
GLOBAL COMPANIES
Global researc...
RESEARCH SUMMARY
 There is a large and growing English skills gap in global
 corporations.
 + Employees recognize that Eng...
ABOUT THE SURVEY RESPONDENTS
 10,000 respondents from
 100 countries representing
 150 global companies
 including Accentu...
TOP 10 COUNTRIES BY RESPONDENTS
    Country       Number of     Percentage of
                  Respondents   Total
    Ch...
HOW OFTEN DO YOU USE ENGLISH TO DO
YOUR JOB?                                         Globally, 77% of employees are using ...
HOW IMPORTANT IS IT FOR YOU TO KNOW
ENGLISH IN YOUR CURRENT JOB?
                                                 Globally...
HOW MUCH LONGER DO YOU THINK YOU WILL NEED TO STUDY
IN ORDER TO BE ABLE TO COMMUNICATE EFFECTIVELY?
                      ...
WHAT BUSINESS SITUATIONS CAUSE THE MOST
DIFFICULTY WHEN USING ENGLISH?
                                                Emp...
WHO DO YOU COMMUNICATE WITH, IN
ENGLISH?                                                              Globally, a high per...
HOW IMPORTANT IS IT FOR YOU TO KNOW
ENGLISH TO GET A PROMOTION?
                                                  English ...
HOW SOON DO YOU NEED TO IMPROVE YOUR
ENGLISH SKILLS?
                                             The need to improve is u...
CONCLUSIONS
 Business today is global, and to be successful,
 employees must be able to communicate effectively in
 Englis...
ABOUT GLOBALENGLISH
GlobalEnglish is the leading provider of online assessment, learning, and
support for business English...
THANK YOU
www.GlobalEnglish.com
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Globalization Of English 2007 Research

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Globalization Of English 2007 Research

  1. 1. GLOBALIZATION OF ENGLISH 2007 REPORT TRENDS IN BUSINESS COMMUNICATION AND IMPLICATIONS FOR GLOBAL COMPANIES Global research on language and business by GlobalEnglish Corporation
  2. 2. RESEARCH SUMMARY There is a large and growing English skills gap in global corporations. + Employees recognize that English is necessary for their jobs; however, the number who believe their current skills are sufficient is decreasing. The use of English in global corporations is increasing. + From 2003 – 2007, the percentage of people who report using English daily continues to trend upwards from 44% to 49%. + More employees are citing difficulty with using English in sophisticated business interactions. Individual success requires good English communication skills, and the time to improve is now! + 91% of employees indicate they are more likely to advance in their organization if they can communicate in English and almost 75% say they need to improve their skills in the next year. 2
  3. 3. ABOUT THE SURVEY RESPONDENTS 10,000 respondents from 100 countries representing 150 global companies including Accenture, Respondents by Region CapGemini, Cisco, Deloitte, General Electric, ING, Johnson & Johnson, P&G, 36% Pfizer, Roche, and Wyeth. 39% Americas EMEA APAC 25% 3
  4. 4. TOP 10 COUNTRIES BY RESPONDENTS Country Number of Percentage of Respondents Total China 1663 16% Brazil 1562 15% Mexico 1474 14% Japan 1001 10% Spain 682 7% South Korea 432 4% Taiwan 430 4% France 371 4% Germany 328 3% Switzerland 259 3% 4
  5. 5. HOW OFTEN DO YOU USE ENGLISH TO DO YOUR JOB? Globally, 77% of employees are using English on a weekly basis, and nearly 50% are using English daily. Over the last four years, the percent of employees Global using English daily has increased from 44% to 49%. This increase indicates the growing requirement and importance of English skills in global organizations. Daily 9% 6% A few times per week Americas 8% Once per week 49% 6% Once or twice per month Daily 9% Less than once per 7% A few times per week month 22% 38% I don’t use English 9% Once per week Once or twice per 7% month Less than once per month I don’t use English 30% 5
  6. 6. HOW IMPORTANT IS IT FOR YOU TO KNOW ENGLISH IN YOUR CURRENT JOB? Globally, 91% of employees indicate English is required or important to do their current jobs. + That number is slightly higher, 93%, for the Americas region. Global Globalization has changed the nature of work, English has been adopted as the “language of Required global business” and the impact is being felt by employees. 2% 4% 3% Important, but not Americas required 23% Required Helpful, but not 3% 2% important 2% Important, but not required Not important now, 24% 68% but it will be Helpful, but not important important Not important, but I Not important now, have a personal 69% but it will be interest important Not important, but I have a personal interest 6
  7. 7. HOW MUCH LONGER DO YOU THINK YOU WILL NEED TO STUDY IN ORDER TO BE ABLE TO COMMUNICATE EFFECTIVELY? Globally, only 7% of employees say their current level of English proficiency is sufficient. This number has decreased slightly since 2004. Additionally, the number of people expecting that Global they will need more than one year to close the English skills gap has increased from 36% to Up to 1 year 42%. 7% The “bar” for proficiency is getting higher in this 2% highly globalized, interconnected world. More than 1 year, up 11% to 2 years Americas More than 2 years, up Up to 1 year to 5 years 51% 1% 6% 7% More than 5 years More than 1 year, up 29% to 2 years More than 2 years, up I already can to 5 years communicate 29% 57% effectively in English More than 5 years I already can communicate effectively in English 7
  8. 8. WHAT BUSINESS SITUATIONS CAUSE THE MOST DIFFICULTY WHEN USING ENGLISH? Employees of global companies need sophisticated English communication skills. 100% Using English for telephone calls 90% and meetings has remained 80% consistently high over the past 3 70% years. Whereas, more people have become 60% challenged by interactions such as % of People 50% email, socializing, answering 40% questions, documents, presentations, and negotiations. 30% 20% 10% 0% Em s Qu zing cu ns ee ls ns e n nts l s ns l go ave l So ing ai ca Do ti o tio io e i t Tr at m i n ial e ta es on ti c M ph es Ne g le Pr Te er sw An 2007 2003 8
  9. 9. WHO DO YOU COMMUNICATE WITH, IN ENGLISH? Globally, a high percentage of employees are using English for internal communication. This points to the increasingly global nature of teams and organizations. + English as a common platform enables global Global teams to be productive. The Americas region reports higher use of English 70% across all groups except suppliers. 57% 60% 52% Americas 50% 37% 40% 65% 70% 62% 26% 30% 60% 50% 20% 44% 11% 40% 10% 30% 24% 0% 20% 13% rs 10% s es s rs er rt lie tiv ke o om ep pp 0% or u ec st R -w Su Cu ex ct Co re rs s es s rs d er rt li e Di an tiv ke po om pp or u Re rs ec st -w Su Mg Cu ex ct Co re d Di an rs Mg 9
  10. 10. HOW IMPORTANT IS IT FOR YOU TO KNOW ENGLISH TO GET A PROMOTION? English proficiency is important for employee career development. Global 91% of employees in global companies indicate they are more likely to advance in their organization if they can communicate in English (93% in the Americas region). Only 2 percent report that English skills are not important at all in getting a promotion. 2% 7% Required Americas Important, but not 29% required Helpful, but not 5% 2% important 62% Not important at all Required Important, but not 29% required Helpful, but not important 64% Not important at all 10
  11. 11. HOW SOON DO YOU NEED TO IMPROVE YOUR ENGLISH SKILLS? The need to improve is urgent: globally, 74% of employees need to improve their skills within the Global next year. + This is slightly higher, 76%, in the Americas region. 7% Americas 6 months or less 19% 34% More than 6 months, up to 1 year 6% More than 1 year, up to 2 years 6 months or less 18% 34% 2 years or more More than 6 months, up to 1 year 40% More than 1 year, up to 2 years 2 years or more 42% 11
  12. 12. CONCLUSIONS Business today is global, and to be successful, employees must be able to communicate effectively in English. The requirement for English continues to expand and increase, and global companies must have a plan for how to address the English skills gap consistently across the enterprise. The companies that will succeed in the global marketplace will successfully address the coordination and communication challenges of globalization by developing their employees’ English communication skills. 12
  13. 13. ABOUT GLOBALENGLISH GlobalEnglish is the leading provider of online assessment, learning, and support for business English communication. We offer a scalable, on- demand solution that helps employees improve their ability to communicate effectively in English and enables companies to succeed in the global marketplace. The GlobalEnglish Corporate Learning Service™ provides learners with a unique blend of assessment, skill development, and on-the-job performance support. A complete suite of administration tools helps companies easily measure performance across the organization. GlobalEnglish is the preferred choice of the world’s top companies including Accenture, ArcelorMittal, CSC, Deloitte, General Electric, Hewlett-Packard, John Deere, Maersk, Procter & Gamble, Reuters, and Wyeth. www.GlobalEnglish.com 13
  14. 14. THANK YOU www.GlobalEnglish.com

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