J.B. Kropp of SmartyTags presented for The Circuit an outstanding discussion of QR Codes and a way to connect with customers in a unique way. J.B. said that reading the codes is like hunting Easter eggs as you keep finding cool stuff!
QR (quick response) codes are showing up at the zoo to enhance your experience with videos, MP3s and links to informational websites, on business cards, and more!
SmartyTags, we learned, does more than offer analytics, they also offer hosting to link pdfs, white papers and more. J.B. mentioned gave us an overview of using QR codes to link to something of importance, and then, use the analytics to enhance marketing.
Also, J.B. showed us "under the hood" of SmartyTags and some of the data companies gather using QR codes. Awesome!