Successfully reported this slideshow.
Mark Tanner
Founder of China Skinny
The Rise of eCommerce
& mCommerce in China;
and the Opportunities for
Marketers
There are few places where China’s
differences are more obvious
than eCommerce & mCommerce…
1. Scale & Growth
2. Third Party Sales Platforms
2013 Q2 China B2C Online Shopping Revenue
Share
3. Purchase Motivations

China was the source of 67% of counterfeit goods
seized globally between 2008 and 2010
3. Purchase Motivations

110
cities in

China
have more
people than

Sydney
4. Integration with Websites & Social Media

brand

38%

awareness



purchase

intent

49%

on company websites

85%sha...
5. Mobiles

18%
of

online

shoppers in

China
shop mobile
via

sales grew

181% in the Q1 2013
6. More Chinese Try before
they Buy … Online

45%

of

Chinese

shoppers

visitastore
before buying

online
So what does this
mean for Marketers?
1. Increasingly Confident Chinese Consumers
are Going Online for Info and Purchasing

62%

of

Chinese travellers

want to...
2. Chinese Consumers Aren’t Just Looking
for Information on Search Engines
Advertising Revenue Q2 2013
3. Online Allows You to Reach the Masses

75%of China’s 280 million affluent consumers
will live in‘smaller’cities by2020
4. And Have The Masses Reach You

Searches

forAustralian

property
increased

61%

in the first5 months

of2013in

China
5. Your Money Goes Further Online

Plaza 66, Shanghai:
200m² shop
AU$1.08
million/year
+ fitout
+ 10-15% turnover
rental
+...
6. Authentic Brands are Thriving Online

47%
of

wine

drinkers in

China
will buy wine
online
by 2020
7. Online Allows you to be Nimble
Sales of

facemasks

grew
130%

in Jan 2013
Mark Tanner - The Rise of eCommerce & mCommerce in China; and the Opportunities for Marketers
Upcoming SlideShare
Loading in …5
×

Mark Tanner - The Rise of eCommerce & mCommerce in China; and the Opportunities for Marketers

821 views

Published on

Mark Tanner - Founder of China Skinny
@Tannernz

Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world.

An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Mark Tanner - The Rise of eCommerce & mCommerce in China; and the Opportunities for Marketers

  1. 1. Mark Tanner Founder of China Skinny
  2. 2. The Rise of eCommerce & mCommerce in China; and the Opportunities for Marketers
  3. 3. There are few places where China’s differences are more obvious than eCommerce & mCommerce…
  4. 4. 1. Scale & Growth
  5. 5. 2. Third Party Sales Platforms 2013 Q2 China B2C Online Shopping Revenue Share
  6. 6. 3. Purchase Motivations China was the source of 67% of counterfeit goods seized globally between 2008 and 2010
  7. 7. 3. Purchase Motivations 110 cities in China have more people than Sydney
  8. 8. 4. Integration with Websites & Social Media brand 38% awareness  purchase intent 49% on company websites 85%share regularly online shopping experiences socialmedia on
  9. 9. 5. Mobiles 18% of online shoppers in China shop mobile via sales grew 181% in the Q1 2013
  10. 10. 6. More Chinese Try before they Buy … Online 45% of Chinese shoppers visitastore before buying online
  11. 11. So what does this mean for Marketers?
  12. 12. 1. Increasingly Confident Chinese Consumers are Going Online for Info and Purchasing 62% of Chinese travellers want to travel independently
  13. 13. 2. Chinese Consumers Aren’t Just Looking for Information on Search Engines Advertising Revenue Q2 2013
  14. 14. 3. Online Allows You to Reach the Masses 75%of China’s 280 million affluent consumers will live in‘smaller’cities by2020
  15. 15. 4. And Have The Masses Reach You Searches forAustralian property increased 61% in the first5 months of2013in China
  16. 16. 5. Your Money Goes Further Online Plaza 66, Shanghai: 200m² shop AU$1.08 million/year + fitout + 10-15% turnover rental ++
  17. 17. 6. Authentic Brands are Thriving Online 47% of wine drinkers in China will buy wine online by 2020
  18. 18. 7. Online Allows you to be Nimble Sales of facemasks grew 130% in Jan 2013

×