New model of Mobile Ads Network
for app/game monetization
May - 2014
Tran Quoc Toan – Marketing Manager of Appota
Who are the most suitable audiences?
Mobile publishers
(who want to monetize your inventories)
Mobile developers
(who want...
Some Terminologies
Advertiser
CPC (Cost per Click)
CPI (Cost per Install)
CPA (Cost per Action, Acquisition)
CPM (eCPM) – ...
Mobile Ads spending is on the rise
Source: eMarketer, Techrunch
In the last quarter 2013, Facebook Ads made
more from mobi...
Picture of Top M.A.N World Wide
Source: Appbrain & ideatoappster 2014
In tons of existing M.A.N
Source: appbrain & ideatoappster 2014
Most active M.A.N in Vietnam
Common international ones in Vietnam
And we are going to matrixes
#Depth of Ads network
First tier (own inventories) Second tier (Tech solutions, Sales)
#Type of Ads
Small banner Full banner Text Video App wall
Interactive
Questionnaire
Native button
And more…
#Performance
CPM CPC CPI CPA CPV
#Ads Position
Start screen Exit screen Top Middle Bottom
Contextual
position
And more…
#Type of Ads Network
Manual Display Ads
Network
Self-serve Display Ads
network
Virtual Reward Ads
Network
Real Reward Ads
...
It’s quite complicated
Mobile advertisers
Mobile publishers
(famous app, high-traffic inventories)
Developers want to have...
Advice for mobile advertisers
Right Targeting
Trust in price transparency
Low Cost with effectiveness
(run in your own inv...
Advice for developer & publisher who want
to monetize his communities?
 Sell directly your traffic to someone else (Like ...
If you are an developer wants to advertise
your app/game?
We hope to balance it all
Incentive for users
More users for developers’ IAP games with low cost
Long-term monetization fo...
New model
Integrate SDK
(IAP games)
Developers
Publishers
$$ Integrate SDK
(to show app wall)
Users
Transactions
$$
Agenda
May 2014: In-house testing
June 2014: Beta test for limited developers
July 2014: Launch for all developers & adver...
Thanks for your attention
Head Office
4F, Building 11 (LE Building), Alley 71, Lang Ha St.,
Ba Dinh Dist., Hanoi, Vietnam
...
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[Vietnam Mobile Day 2014] Hướng đi mới của Mạng quảng cáo trên Mobile - Trần Quốc Toản - Giám đốc Marketing - Appota

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[Vietnam Mobile Day 2014] Hướng đi mới của Mạng quảng cáo trên Mobile - Trần Quốc Toản - Giám đốc Marketing - Appota

  1. 1. New model of Mobile Ads Network for app/game monetization May - 2014 Tran Quoc Toan – Marketing Manager of Appota
  2. 2. Who are the most suitable audiences? Mobile publishers (who want to monetize your inventories) Mobile developers (who want to monetize & advertise your apps) Mobile app advertisers And… other Ad Network
  3. 3. Some Terminologies Advertiser CPC (Cost per Click) CPI (Cost per Install) CPA (Cost per Action, Acquisition) CPM (eCPM) – Cost per mille CPD (Cost per Duration) CPV (Cost per Video view) Inventory (Community) CTR (Click through Rate) Conversion rate Campaign Bidding Targeting – Retargeting Publishers (Developers) SDK Monetization
  4. 4. Mobile Ads spending is on the rise Source: eMarketer, Techrunch In the last quarter 2013, Facebook Ads made more from mobile than desktop ads with 53%
  5. 5. Picture of Top M.A.N World Wide Source: Appbrain & ideatoappster 2014
  6. 6. In tons of existing M.A.N Source: appbrain & ideatoappster 2014
  7. 7. Most active M.A.N in Vietnam Common international ones in Vietnam
  8. 8. And we are going to matrixes #Depth of Ads network First tier (own inventories) Second tier (Tech solutions, Sales)
  9. 9. #Type of Ads Small banner Full banner Text Video App wall Interactive Questionnaire Native button And more…
  10. 10. #Performance CPM CPC CPI CPA CPV #Ads Position Start screen Exit screen Top Middle Bottom Contextual position And more…
  11. 11. #Type of Ads Network Manual Display Ads Network Self-serve Display Ads network Virtual Reward Ads Network Real Reward Ads Network And more…
  12. 12. It’s quite complicated Mobile advertisers Mobile publishers (famous app, high-traffic inventories) Developers want to have more users & revenue
  13. 13. Advice for mobile advertisers Right Targeting Trust in price transparency Low Cost with effectiveness (run in your own inventories) Ad Relevance Good inventories Clear purpose (branding, acquisition)
  14. 14. Advice for developer & publisher who want to monetize his communities?  Sell directly your traffic to someone else (Like a manual M.A.N)  Integrate CPC ads network like Admob, Inmobi…  Integrate CPI (CPA) ads network
  15. 15. If you are an developer wants to advertise your app/game?
  16. 16. We hope to balance it all Incentive for users More users for developers’ IAP games with low cost Long-term monetization for communities App advertisers ~ Developers want to have downloads
  17. 17. New model Integrate SDK (IAP games) Developers Publishers $$ Integrate SDK (to show app wall) Users Transactions $$
  18. 18. Agenda May 2014: In-house testing June 2014: Beta test for limited developers July 2014: Launch for all developers & advertisers If you want to join, please contact with me via toantq@appota.com
  19. 19. Thanks for your attention Head Office 4F, Building 11 (LE Building), Alley 71, Lang Ha St., Ba Dinh Dist., Hanoi, Vietnam Tel: +84-1682882468 | +84-932225785 Email: toantq@appota.com 19

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