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Lecture - Search Engine Optimization

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A beginner's guide to priming a site for better search results on Google.

Published in: Education, Technology, Business
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Lecture - Search Engine Optimization

  1. 1. TONIGHT’S FIRST QUESTION IF YOU WERE A SEARCH ENGINE, HOW WOULD YOU LOOK FOR THINGS? . . . PREPARE TO DISCUSS
  2. 2. TONIGHT’S LECTURE ON SEO PUT ON YOUR GOOGLE GOGGLES
  3. 3. OUR GOAL, ONCE AGAIN... Use the online channel to identify, understand, collaboratively create & meet A SEGMENT OF INDIVIDUAL + SOCIAL NEEDS, WANTS, WISHES AND DESIRES.
  4. 4. CONSIDER SEARCH PROCESS 1) PEOPLE ASK GOOGLE 2) GOOGLE SCOURS INDEX 3) GOOGLE CHOOSES RESULTS 4) PEOPLE CHOOSE RESULTS
  5. 5. CONSIDER SEARCH PROCESS 1) WHAT DO PEOPLE ASK GOOGLE?
  6. 6. CONSIDER SEARCH PROCESS 2) WHAT DOES GOOGLE SEE IN YOUR CODE?
  7. 7. THIS IS WHAT GOOGLE SEES
  8. 8. GOOGLEVISION INVISIBLE + IMAGE CONTENT + VIDEO CONTENT + FLASH CONTENT VISIBLE + TEXT CONTENT + LINKS (IN + OUT) + TITLES + TAGS + FILE NAMES + DESCRIPTIONS + COMMENTS + “META” INFO
  9. 9. CONSIDER SEARCH PROCESS 3) HOW DOES GOOGLE CHOOSE RESULTS? 4) AND HOW DO PEOPLE CHOOSE RESULTS?
  10. 10. INTRODUCING: ALEX ADEKOLA
  11. 11. 20-MINUTE BREAK MORE CLASS TO COME!
  12. 12. INTRODUCING: SEO RAPPER
  13. 13. REVIEW HOW DO THE FACTORS OF SEO RELATE TO THE PRINCIPLES OF INTERNET MARKETING WE DISCUSSED LAST WEEK?
  14. 14. STEP ONE IDENTIFY + UNDERSTAND: WHOSE NEEDS, WANTS, WISHES AND DESIRES FIT WITH OUR BRAND?
  15. 15. CREATE: HOW DO WE COLLABORATIVELY CREATE A SEGMENT OF INDIVIDUALS + SOCIETY THAT COMBINES THESE NEEDS, WANTS, WISHES AND DESIRES WITH OUR BRAND? STEP TWO
  16. 16. STEP THREE MEET: HOW CAN WE ADDRESS THE NEEDS, WANTS, WISHES AND DESIRES OF A SEGMENT OF INDIVIDUALS + SOCIETY IN OUR MARKETING?
  17. 17. IN-CLASS ASSIGNMENT WE WILL BE THINKING ABOUT WHAT WE CAN DO TO IMPROVE THE SEARCH ENGINE OPTIMIZATION OF OUR BLOG.
  18. 18. DISCUSSION LAST WEEK’S BLOG
  19. 19. QUESTION WHAT IS YOUR VOICE AS A BLOGGER?
  20. 20. HOMEWORK ASSIGNMENT CONDUCT ONE GOOGLE SEARCH OF YOUR CHOOSING. IDENTIFY THE TOP RANKING. BLOG ABOUT WHAT FACTORS CONTRIBUTE TO THIS RANK.

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