You’re Hired ! http://www.facebook.com/youarehired   Helen Curry
The Competition <ul><li>Your challenge :  Make 3-5 minute TV advert for employers on why they should hire an English stude...
Treatment <ul><li>Give some thought to these elements before you start filming. </li></ul><ul><li>The message  (the audien...
Message - Slogan How refreshing! How English! Cheat’s tip, use:  http://thesurrealist.co.uk/slogan.cgi?word=english   What...
Storyboard http://www.flickr.com/photos/adactio/326264479/
24 seconds is too long… Plan to include a few different shots on your storyboard.  As you can see from this eye-tracking s...
Shots - ideas <ul><li>Presenter </li></ul><ul><li>Interview </li></ul><ul><li>Relevant action shots – e.g.  a person at wo...
Technical Considerations <ul><li>Equipment </li></ul><ul><ul><li>Digital camera, mobile phone, ipod, webcam…  </li></ul></...
The legal bit <ul><li>People </li></ul><ul><ul><li>Ensure individuals visible in the video have given permission to be inc...
Record <ul><li>Direct from your mobile </li></ul><ul><ul><li>http://www.youtube.com/mobile   </li></ul></ul><ul><ul><li>Vi...
Upload and edit <ul><li>Upload to YouTube  http://www.google.com/support/youtube/bin/answer.py?hl=en-uk&answer=57924 </li>...
Alternatives and extras Editing Video hosting <ul><li>On your computer </li></ul><ul><ul><li>Apple iMovie </li></ul></ul><...
Helen Curry [email_address] @helencurry
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You're Hired - Making your video

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Tips on planning a winning video for the You're Hired competition.

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  • Main idea of the commercial is made clear. Dialogue and/or written explanations are placed where appropriate (slogans, captions, etc.). Storyline includes a clear reference to product and purchasing information. Sequence of events is clearly illustrated or written out.
  • Test out one video before you record everything – you often have to pay for the software that can convert files.
  • Test out one video before you record everything – you often have to pay for the software that can convert files.
  • You're Hired - Making your video

    1. 1. You’re Hired ! http://www.facebook.com/youarehired Helen Curry
    2. 2. The Competition <ul><li>Your challenge : Make 3-5 minute TV advert for employers on why they should hire an English student </li></ul><ul><li>Your judge : Liz Warner – the woman behind Big Brother, Grand Designs, Location Location Location and other TV shows </li></ul><ul><li>Your reward : the winning individual or pair will get work experience at Liz Warner’s TV production company Betty TV </li></ul><ul><li>How to win : </li></ul><ul><ul><li>Make a compelling case for how the skills and experiences gained through an English degree can be transferred usefully to the workplace. </li></ul></ul><ul><ul><li>Creativity of content and visuals. </li></ul></ul><ul><ul><li>Reaching the target audience effectively. </li></ul></ul>
    3. 3. Treatment <ul><li>Give some thought to these elements before you start filming. </li></ul><ul><li>The message (the audience) </li></ul><ul><li>The plot </li></ul><ul><li>The characters </li></ul><ul><li>The style </li></ul><ul><li>Technical considerations </li></ul>
    4. 4. Message - Slogan How refreshing! How English! Cheat’s tip, use: http://thesurrealist.co.uk/slogan.cgi?word=english What is the one thing people will remember from your video?
    5. 5. Storyboard http://www.flickr.com/photos/adactio/326264479/
    6. 6. 24 seconds is too long… Plan to include a few different shots on your storyboard. As you can see from this eye-tracking study, people’s attention will wander from a fixed shot. http://www.useit.com/alertbox/video.html
    7. 7. Shots - ideas <ul><li>Presenter </li></ul><ul><li>Interview </li></ul><ul><li>Relevant action shots – e.g. a person at work </li></ul><ul><li>Irrelevant action shots – e.g. close-up of coffee mug </li></ul><ul><li>Walking to the location </li></ul><ul><li>Close-ups – face, hands, details </li></ul><ul><li>Cartoons </li></ul><ul><li>Stills </li></ul><ul><li>Puppets </li></ul><ul><li>Noddies? </li></ul><ul><li>Cats?? </li></ul>
    8. 8. Technical Considerations <ul><li>Equipment </li></ul><ul><ul><li>Digital camera, mobile phone, ipod, webcam… </li></ul></ul><ul><ul><li>Test first – focus, range, image quality, stability, file format, camera orientation, sound. These can be hard to correct later. </li></ul></ul><ul><li>Lighting </li></ul><ul><ul><li>You need lots of light for these small portable cameras </li></ul></ul><ul><ul><li>Outdoors in the daytime is good for bright, flattering, diffuse light </li></ul></ul><ul><li>Sound </li></ul><ul><ul><li>Proximity to mic – what can it pick up? </li></ul></ul><ul><ul><li>Outdoors bad for background noise… </li></ul></ul><ul><li>Continuity </li></ul><ul><li>If you find you are missing a section or need to re-film a bit, it can be difficult to match the lighting and background </li></ul><ul><ul><li>Take plenty of shots </li></ul></ul><ul><ul><li>Repeat shots </li></ul></ul><ul><ul><li>Take filler shots while on location </li></ul></ul><ul><li>Setting </li></ul><ul><ul><li>Avoid busy backgrounds </li></ul></ul>
    9. 9. The legal bit <ul><li>People </li></ul><ul><ul><li>Ensure individuals visible in the video have given permission to be included and put on the web (keep email agreements?). Use release forms? </li></ul></ul><ul><li>Copyright </li></ul><ul><ul><li>Be cautious about using images, music or film clips you find – all have inherent copyright restrictions. </li></ul></ul><ul><ul><li>Make your own. </li></ul></ul><ul><ul><li>Search Creative Commons http://search.creativecommons.org/ </li></ul></ul><ul><li>Location </li></ul><ul><ul><li>Ask permission </li></ul></ul><ul><ul><li>Do you need a permit? </li></ul></ul>
    10. 10. Record <ul><li>Direct from your mobile </li></ul><ul><ul><li>http://www.youtube.com/mobile </li></ul></ul><ul><ul><li>Via app, or mobile web on m.youtube.com </li></ul></ul><ul><li>Webcam, digital camera, iPod, video camera </li></ul><ul><ul><li>Windows Media Video(.AVI) </li></ul></ul><ul><ul><li>.3GP (mobile phones) </li></ul></ul><ul><ul><li>.WMV (windows) </li></ul></ul><ul><ul><li>.MOV (mac/iPod) </li></ul></ul><ul><ul><li>.MP4 (iPod/PSP) </li></ul></ul><ul><ul><li>.MPEG </li></ul></ul><ul><ul><li>.FLV (Adobe Flash) </li></ul></ul><ul><ul><li>.MKV (h.264) </li></ul></ul>
    11. 11. Upload and edit <ul><li>Upload to YouTube http://www.google.com/support/youtube/bin/answer.py?hl=en-uk&answer=57924 </li></ul><ul><li>Edit on YouTube http://www.youtube.com/editor </li></ul><ul><li>My Videos </li></ul>
    12. 12. Alternatives and extras Editing Video hosting <ul><li>On your computer </li></ul><ul><ul><li>Apple iMovie </li></ul></ul><ul><ul><li>Windows Movie Maker </li></ul></ul><ul><li>Online, free editors </li></ul><ul><ul><li>JayCut http://jaycut.com/ </li></ul></ul><ul><ul><li>(VideoToolBox http://www.videotoolbox.com/ ) </li></ul></ul><ul><li>Music editing </li></ul><ul><ul><li>Audacity http://audacity.sourceforge.net/ </li></ul></ul><ul><li>Vimeo http://www.vimeo.com </li></ul>Add subtitles <ul><li>Overstream http://www.overstream.net/ </li></ul>
    13. 13. Helen Curry [email_address] @helencurry

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