How to use linkedIn - The Careers Group, University of London
HOW TO USE LINKEDIN
LinkedIn http://uk.linkedin.com is a free online network with more than 100 million members in 200 countries
and 170 industries. Unlike Facebook, which is used to connect with people you know for social purposes,
LinkedIn is a powerful tool for finding and reaching people you would like to meet, or connecting with people you
already know for professional purposes.
It can be used in a number of ways:
For job search and career exploration.
To share advice and information with professionals in your field.
To find potential clients and business partners.
By companies to raise their profile and publish job openings.
By recruiters to search for possible candidates and to screen candidates before interviews.
How to create a profile
Professional headline can be your current job title, your career goal (“Aspiring Communications Professional”)
or current status (“Engineering Graduate Student”).
Add sections is a new feature designed for students, so that you can publish your university achievements in
Summary is a 30-second commercial about yourself, identifying highlights of your experience which relate to
your desired career area and focusing on what you have to offer and what you are looking for.
Experience contains a shortened version of your CV. Use expressive skill words and accomplishments.
Skills and experience include technical skills, such as programming languages, lab techniques, foreign
languages and other expertise. The words you put here will indicate to LinkedIn what events to recommend to
you and also affect in which searches you come up.
A photo of yourself, in professional dress, is recommended to make your profile more ‘personal’, especially if
contacting people you don’t currently know.
Post an update is perfect for publicising new accomplishments, interesting articles you have come across that
relate to your desired career field or information/advice you seek. It maintains your web presence and can
attract comment and discussion.
Additional information can be a website, Twitter account, membership of professional societies, such as the
Society of Young Publishers or the IEEE.
Get recommendations. Ask past supervisors, part-time work/volunteer colleagues or people you have worked
with at university to write and post a brief recommendation and reciprocate if appropriate. You can only ask
someone who is already on LinkedIn.
There are four levels of connections - first, second and third degree, and group. Only a first name and last initial
are visible on third degree and group profiles. Reaching a second or third degree contact is done by requesting
an email introduction from your intermediary contacts. If you ask LinkedIn for an introduction it will send a