Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Blogging for Beginners: Get read


Published on

This presentation gives an overview of marketing approaches, search-engine optimisation, feeds and useful websites to help new bloggers promote their blogs and increase their readership.

Published in: Career, Technology, Design
  • Be the first to comment

Blogging for Beginners: Get read

  1. 1. Get read
  2. 2. Marketing <ul><li>People power </li></ul><ul><li>Word-of-mouth </li></ul><ul><li>Email signature </li></ul><ul><li>Business cards </li></ul><ul><li>Email </li></ul><ul><ul><li>Event attendees </li></ul></ul><ul><ul><li>Sector mailing lists </li></ul></ul><ul><li>Links, Links, Links </li></ul><ul><li>Comments on related blogs </li></ul><ul><li>Other colleagues blogs – blog roll and links to posts </li></ul><ul><li>Careers service website – link & RSS </li></ul>
  3. 3. Search Engine Optimisation (SEO) <ul><li>Getting inlinks </li></ul><ul><ul><li>If you write an article for a site with good authority, include a link to your blog </li></ul></ul><ul><li>Use lots of tags </li></ul><ul><li>Check keywords in Google Trends </li></ul><ul><li>Pings </li></ul>
  4. 4. Pings – Ping-o-matic <ul><li> [link] </li></ul><ul><li> [link] </li></ul><ul><li>Technorati [link] </li></ul><ul><li>Feed Burner [link] </li></ul><ul><li>Syndic8 [link] </li></ul><ul><li>NewsGator [link] </li></ul><ul><li>My Yahoo! [link] </li></ul><ul><li> [link] </li></ul><ul><li>Blogdigger [link] </li></ul><ul><li>BlogRolling [link] </li></ul><ul><li>BlogStreet [link] </li></ul><ul><li>Moreover [link] </li></ul><ul><li>Weblogalot [link] </li></ul><ul><li>Icerocket [link] </li></ul><ul><li>News Is Free [link] </li></ul><ul><li>Topic Exchange [link] </li></ul><ul><li>Google Blog Search [link] </li></ul><ul><li>Spinn3r [link] </li></ul><ul><li>Bloglines [link] </li></ul><ul><li>AideRSS [link] </li></ul><ul><li>SkyGrid [link] </li></ul>
  5. 5. Feedburner <ul><li> </li></ul><ul><li>Analyze </li></ul><ul><li>Optimize </li></ul><ul><li>Publicize </li></ul><ul><li>Monetize </li></ul><ul><li>Troubleshootize </li></ul>
  6. 6. Pings - Feedburner <ul><li>Ping-o-matic </li></ul><ul><li>Newsgator </li></ul><ul><li> </li></ul><ul><li>Blog buzz machine </li></ul><ul><li>Blogblogs </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Feed Crier </li></ul><ul><li>Moreover </li></ul><ul><li>Alexa </li></ul><ul><li>Snap </li></ul><ul><li>Syndic8 </li></ul><ul><li>Google blog search </li></ul><ul><li>Icerocket </li></ul><ul><li>TailRank </li></ul><ul><li>Blogdigger </li></ul><ul><li>Feedblitz </li></ul>
  7. 7. Using your stats <ul><li>Search terms used when finding your blog </li></ul><ul><li>Patterns of views – timing publication </li></ul><ul><li>Sources of traffic </li></ul><ul><ul><li>How many </li></ul></ul><ul><ul><li>From where </li></ul></ul>
  8. 8. Technorati <ul><li> </li></ul><ul><li>Claim your blog </li></ul><ul><li>Favourite your friends’ blogs </li></ul>
  9. 9. For more... <ul><li>Course - Blogging for experienced bloggers, next term </li></ul><ul><li>Facebook – The Careers Group Social Networking Training Courses Page </li></ul><ul><li>Contact me </li></ul><ul><ul><li>Twitter – </li></ul></ul><ul><ul><li>Email – [email_address] </li></ul></ul><ul><ul><li>Blog – </li></ul></ul>