Blogging for Beginners: Get read

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This presentation gives an overview of marketing approaches, search-engine optimisation, feeds and useful websites to help new bloggers promote their blogs and increase their readership.

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Blogging for Beginners: Get read

  1. 1. Get read
  2. 2. Marketing <ul><li>People power </li></ul><ul><li>Word-of-mouth </li></ul><ul><li>Email signature </li></ul><ul><li>Business cards </li></ul><ul><li>Email </li></ul><ul><ul><li>Event attendees </li></ul></ul><ul><ul><li>Sector mailing lists </li></ul></ul><ul><li>Links, Links, Links </li></ul><ul><li>Comments on related blogs </li></ul><ul><li>Other colleagues blogs – blog roll and links to posts </li></ul><ul><li>Careers service website – link & RSS </li></ul>
  3. 3. Search Engine Optimisation (SEO) <ul><li>Getting inlinks </li></ul><ul><ul><li>If you write an article for a site with good authority, include a link to your blog </li></ul></ul><ul><li>Use lots of tags </li></ul><ul><li>Check keywords in Google Trends http://www.google.com/trends </li></ul><ul><li>Pings </li></ul>
  4. 4. Pings – Ping-o-matic <ul><li>Weblogs.com [link] </li></ul><ul><li>Blo.gs [link] </li></ul><ul><li>Technorati [link] </li></ul><ul><li>Feed Burner [link] </li></ul><ul><li>Syndic8 [link] </li></ul><ul><li>NewsGator [link] </li></ul><ul><li>My Yahoo! [link] </li></ul><ul><li>PubSub.com [link] </li></ul><ul><li>Blogdigger [link] </li></ul><ul><li>BlogRolling [link] </li></ul><ul><li>BlogStreet [link] </li></ul><ul><li>Moreover [link] </li></ul><ul><li>Weblogalot [link] </li></ul><ul><li>Icerocket [link] </li></ul><ul><li>News Is Free [link] </li></ul><ul><li>Topic Exchange [link] </li></ul><ul><li>Google Blog Search [link] </li></ul><ul><li>Spinn3r [link] </li></ul><ul><li>Bloglines [link] </li></ul><ul><li>AideRSS [link] </li></ul><ul><li>SkyGrid [link] </li></ul>
  5. 5. Feedburner <ul><li>http://www.feedburner.com </li></ul><ul><li>Analyze </li></ul><ul><li>Optimize </li></ul><ul><li>Publicize </li></ul><ul><li>Monetize </li></ul><ul><li>Troubleshootize </li></ul>
  6. 6. Pings - Feedburner <ul><li>Ping-o-matic </li></ul><ul><li>Newsgator </li></ul><ul><li>Weblogs.com </li></ul><ul><li>Blog buzz machine </li></ul><ul><li>Blogblogs </li></ul><ul><li>Bloggarkivet.com </li></ul><ul><li>Bloggrevyen.com </li></ul><ul><li>Feed Crier </li></ul><ul><li>Moreover </li></ul><ul><li>Alexa </li></ul><ul><li>Snap </li></ul><ul><li>Syndic8 </li></ul><ul><li>Google blog search </li></ul><ul><li>Icerocket </li></ul><ul><li>TailRank </li></ul><ul><li>Blogdigger </li></ul><ul><li>Feedblitz </li></ul>
  7. 7. Using your stats <ul><li>Search terms used when finding your blog </li></ul><ul><li>Patterns of views – timing publication </li></ul><ul><li>Sources of traffic </li></ul><ul><ul><li>How many </li></ul></ul><ul><ul><li>From where </li></ul></ul>
  8. 8. Technorati <ul><li>http://technorati.com </li></ul><ul><li>Claim your blog </li></ul><ul><li>Favourite your friends’ blogs </li></ul>
  9. 9. For more... <ul><li>Course - Blogging for experienced bloggers, next term </li></ul><ul><li>Facebook – The Careers Group Social Networking Training Courses Page </li></ul><ul><li>Contact me </li></ul><ul><ul><li>Twitter – http://twitter.com/helencurry </li></ul></ul><ul><ul><li>Email – [email_address] </li></ul></ul><ul><ul><li>Blog – http://thecareersgrouplibrary.wordpress.com/ </li></ul></ul>

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