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Marketing and distribution


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Marketing and distribution

  1. 1. ubiquitous enterprise mobility Chuck Goldman Founder and Chief Strategy Officer The information and images contained in this document are of a proprietary and confidential nature.The disclosure, duplication, use in whole, or use in part, of the document for any purposes other thanclient evaluation without the written permission of Apperian, Inc. is strictly prohibited.© Apperian, Inc. 2010. All Rights Reserved.!
  2. 2. Agenda   Enterprise Mobility Market   Business to Employee Apps   The Enterprise “App Store”   Real World Examples Apperian, Inc. - Proprietary and Confidential Page! 2!
  3. 3. Market Size & Growth “iPad Le ads Tabl Into Bus et March treet” ! “iPad invades Wall S inesses” 138M Smart phones 10 Dec 1, 20 deployed in enterprises by 2015 Dec 16, 201 0 Size Smart phone app management, “Mobile cloudiness apps and Bus Apps !$3.3B “Enterprise taservices in 2014 blet growth s Flo et to urish at IBM, Go ogle” explode, says surv Nov 1, 2010 ey” 14% Growth Dec 15 2010 CAGR in ,enterprise smart phone deployments over next 4 years tore! “Altern atives to Apple App S For Enterprises” Nov19, 2010 Source: 
 Strategy Analytics, Enterprise Mobility Foundation Assumes $25 per unit per year ASP model iSuppli Estimate July 2010! Apperian, Inc. - Proprietary and Confidential Page! 3!
  4. 4. Explosive Market Growth in Mobile Internet Source: Morgan Stanley, “Ten Questions Internet Execs Should Ask and Answer”, Mary Meeker, Web 2.0 Conference, November 16, 2010! Apperian, Inc. - Proprietary and Confidential Page! 4!
  5. 5. Business to Employee Opportunity Apperian, Inc. - Proprietary and Confidential Page! 5!
  6. 6. Business to Employee Opportunity UsersWhy can’t you ITmake business How do Iapps like this? deploy and Dev manage Where do Apps? I start?•  Consumerization of IT •  Need a solution now!•  Single personal/work device •  Security is still #1•  Increased mobility •  Need App “starter kit” •  Have to mobilize workforce •  Need consistent access, •  Minimal IT Apple or Android experience sharing and control of information •  Smartphone SDKs not built for enterprise Apperian, Inc. - Proprietary and Confidential Page! 6!
  7. 7. What Enterprise B2E Apps are being built Today? GPS/Location meta data is making Enterprise Data Smarter!Sales Growth Productivity Service Delivery Page!
  8. 8. What Enterprise B2E Apps are being built Today? Configurators Sales Wizards Product Demos Pricing Tools Order Placement CRM Sales Growth Sales Call Management Page!
  9. 9. What Enterprise B2E Apps are being built Today? Process Digitization Measurement & Reporting Engineering & Testing Tools Training Delivery Knowledge Management Productivity Page!
  10. 10. What Enterprise B2E Apps are being built Today? Business to Business Apps Service at the Point of Contact API/SDKs/Web Services Service Delivery Page!
  11. 11. EASE - The Enterprise “App Store” Apperian, Inc. - Proprietary and Confidential Page! 11!
  12. 12. iTunes vs. Enterprise Consumer Enterprise iTunes Private, branded “App Store” Store  Finding within 350K Apps   Secure, private catalog  Requires iTunes account   Enterprise licensed Enterprise  Device-by-device install   Multi-device, multi-app install  Manual update process   Self-service or IT Push  No App & data disablement   Identity-based provisioning   Reporting/Analytics Apperian, Inc. - Proprietary and Confidential Page! 12!
  13. 13. Enterprise Mobile App Publishing App Management Platform   Provision, deploy, and manage apps for mobile devices   Private/branded enterprise “App Store”   Apps with API with integration to Cloud services Apps   Company built, enterprise application templates   Enterprise Mobile 3rd Party Apps App Cloud Services   Enterprise-class App services e.g. storage, sync, backup, authentication Apperian, Inc. - Proprietary and Confidential Page! 13!
  14. 14. App Management Platform Enterprise App Services Environment (EASE) Create Deploy Manage Free Developer Services IT Services Management Services  SDK enterprise extensions   Configuration   Management dashboard  Enterprise App Kit   App provisioning &   Enterprise branded “App decommissioning Store”  Seeded Apps   User management   Reporting & analytics   Help desk integration   Application ratings Apperian, Inc. - Proprietary and Confidential Page! 14!
  15. 15. EASE Architecture Enterprise SDK Enterprise Private Database LDAP or Active Wireless Directory Server Distribution App Notifications AdminConsole Enterprise Web CatalogPortal App Server Connectivity Admin Framework / SDK  Mllows Directory apps and Aggregates, deploys, and User/ ctive users to easily locate, anages in-house Authorization and Authentication review, & in-house Group authorization apps maintains downloadapps    LDAP  Version Checking (“Self-  Syncs with enterprise icons,or Displays end-user registration Provides in-house app LDAP  Database Connectivity Updating” Apps) descriptions, screen shots Active Directory App  Logging, Reporting & Tracking  Maintains app-specific data Easy access to in-house app Catalog training materials  Push Notification, Encryption, Web Services * Page! 15
  16. 16. The EASE User Experience! ‣  Easily locate and flag in-house apps for installation via iTunes or wireless (iOS 4.0) ‣  Read detailed app information and see screen shots ‣  Receive notification of app updates ‣  Access IT support and helpdesk ‣  View training videos and documentation Page! 16!
  17. 17. Real World Examples Apperian, Inc. - Proprietary and Confidential Page! 17!
  18. 18. Apperian Customers Our Customers 18 Page! 18
  19. 19. Rue La La #1 App Store mCommerce JSON Middleware! Oracle 11i! Real Time Transaction! Secure CC transaction! Push Notifications! Social Networking Page!
  20. 20. Madison Square Garden Mobilize Music TV! Follow the “Pulse”! Event Based! Social Networking! Favorites/Real Time Polling! GeoFencing! Page!
  21. 21. Estée Lauder Companies Personal Interactive Product Recommendation 17k iPads Kiosks on makeup counters worldwide Mobile training platform for 32k associates off hours! Lead Gen System! Print, Email, Bluetooth! Apperian, Inc. - Proprietary and Confidential Page! 21!
  22. 22. Estée Lauder Companies Apperian, Inc. - Proprietary and Confidential Page! 22!
  23. 23. Contact Us Visit our web site: Call us: 800 862 0511 Email us: Page!