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Understanding Value for Equity
Compensation and Avoiding the Perils of
409A
April 30, 2013
Today’s	
  Speakers	
  
•  Managing	
  Director,	
  
Scalar	
  Analy8cs	
  
•  Visi8ng	
  Professor,	
  
Clark	
  University	
  and	
  
Tu@s	
  University	
  
•  CPA	
  and	
  CVA	
  
•  Prior	
  CFO	
  
Scalar	
  Analy*cs	
  
specializes	
  in	
  
business	
  valua*ons	
  
including	
  409A	
  
valua*ons.	
  
•  CPA,	
  Wolf	
  &	
  Company	
  
•  Accoun8ng	
  and	
  
audi8ng	
  
•  Leads	
  the	
  High	
  Tech	
  
prac8ce	
  
•  BOD	
  and	
  program	
  chair	
  
commiJee	
  at	
  TCN	
  
Wolf	
  &	
  Company,	
  PC,	
  is	
  a	
  100	
  
year	
  old	
  regional	
  firm	
  with	
  19	
  
owners	
  and	
  185	
  
professionals,	
  focused	
  on	
  CPA	
  
core	
  competencies	
  with	
  a	
  
dedicated	
  tech	
  services	
  team.	
  	
  	
  	
  	
  
ScoJ	
  Goodwin	
   Alicia	
  Amaral	
  
About	
  Scalar	
  Analy8cs	
  
•  Collabora8ve	
  approach	
  
•  550	
  valua8ons	
  per	
  year	
  (50%	
  are	
  409A)	
  
•  Majority	
  of	
  clients	
  backed	
  by	
  venture	
  capital	
  
firms	
  and	
  angel	
  groups	
  
•  Clients	
  in	
  virtually	
  every	
  industry	
  
•  Work	
  with	
  all	
  of	
  the	
  “big	
  4”	
  audit	
  firms	
  and	
  
countless	
  regional	
  firms	
  
Valua8on	
  Purposes	
  
•  M&A	
  
•  Li8ga8on	
  
•  Estate	
  &	
  Gi@	
  
•  Stock	
  op8on	
  expensing	
  
•  Purchase	
  price	
  alloca8on	
  
•  Buy/Sell	
  agreements	
  
•  Compensa8on	
  	
  
– Restricted	
  stock	
  83b	
  
– Op8ons	
  409A	
  
Standard	
  of	
  Value	
  
•  Fair	
  Market	
  Value	
  
•  Rev.	
  Rule	
  59-­‐60	
  “The	
  price	
  at	
  which	
  the	
  
property	
  would	
  change	
  hands	
  between	
  a	
  
willing	
  buyer	
  and	
  a	
  willing	
  seller,	
  neither	
  being	
  
under	
  any	
  compulsion	
  to	
  buy	
  or	
  sell,	
  and	
  both	
  
having	
  reasonable	
  knowledge	
  of	
  relevant	
  
facts.”	
  
•  Important	
  because	
  this	
  does	
  not	
  assume	
  a	
  
strategic	
  buyer.	
  
•  This	
  is	
  the	
  standard	
  for	
  409A	
  
Standard	
  of	
  Value,	
  con’t	
  
•  Investment	
  Value	
  
•  “The	
  value	
  to	
  a	
  par8cular	
  investor	
  based	
  on	
  
individual	
  investment	
  requirements	
  and	
  
expecta8ons”	
  
•  Value	
  is	
  different	
  depending	
  on	
  synergies	
  
•  Applies	
  to	
  specific	
  buyer	
  rather	
  than	
  
hypothe8cal	
  buyer	
  	
  
•  409A	
  ≠	
  VC	
  or	
  angel	
  investment	
  
Standard	
  of	
  Value,	
  con’t	
  
•  Intrinsic	
  Value	
  
•  Based	
  on	
  present	
  value	
  of	
  future	
  dividends	
  
•  Applies	
  to	
  public	
  companies	
  
•  Fair	
  Value	
  
•  SFAS	
  141	
  and	
  142	
  “The	
  amount	
  at	
  which	
  an	
  
asset	
  (or	
  liability)	
  could	
  be	
  bought	
  or	
  sold	
  in	
  a	
  
current	
  transac8on	
  between	
  willing	
  par8es.”	
  
•  May	
  include	
  synergies	
  
Three	
  Valua8on	
  Methods	
  
1. 	
  Asset	
  Approach	
  
2. 	
  Market	
  Approach	
  
3. 	
  Income	
  Approach	
  
1.	
  Asset	
  Approach	
  
•  Applicable	
  only	
  for	
  companies	
  in	
  early	
  stage	
  
(difficult	
  to	
  defend,	
  last	
  resort	
  if	
  there	
  are	
  no	
  
other	
  data	
  points)	
  
•  The	
  Asset	
  Approach	
  establishes	
  value	
  based	
  
on	
  the	
  cost	
  of	
  reproducing	
  or	
  replacing	
  the	
  
property,	
  less	
  deprecia8on.	
  	
  
•  Applied	
  to	
  specific	
  assets,	
  such	
  as	
  land	
  
improvements,	
  special-­‐purpose	
  buildings,	
  
special	
  structures,	
  systems,	
  special	
  machinery	
  
and	
  equipment,	
  and	
  certain	
  intangible	
  assets.	
  	
  
2.	
  Market	
  Approach	
  
•  Based	
  on	
  the	
  assump8on	
  that	
  the	
  value	
  of	
  an	
  
asset	
  (including	
  a	
  company)	
  is	
  equal	
  to	
  the	
  
value	
  of	
  a	
  subs8tute	
  asset	
  with	
  the	
  same	
  
characteris8cs.	
  
•  Infer	
  value	
  by	
  finding	
  similar	
  assets	
  that	
  have	
  
been	
  sold	
  in	
  recent	
  transac8ons.	
  
2.	
  Market	
  Approach	
  
a)  Recent	
  securi8es	
  transac8ons	
  method	
  
b)  Comparable	
  (guideline)	
  public	
  company	
  
method	
  
c)  Comparable	
  transac8on	
  method	
  
d)	
  	
  Industry-­‐specific	
  mul8ples	
  
2.	
  Market	
  Approach	
  
a)  Recent	
  securi5es	
  transac5on	
  method.	
  Based	
  on	
  
recent	
  transac8ons	
  of	
  company’s	
  securi8es	
  Ex:	
  
preferred	
  stock	
  sold	
  to	
  angels.	
  Exhibit	
  B	
  (backsolve	
  
method).	
  Uses	
  OPM	
  based	
  on	
  preferred	
  rights	
  
b)  Comparable	
  public	
  co.	
  M&A	
  data	
  in	
  company’s	
  
industry.	
  See	
  page	
  20.	
  Compare	
  to	
  Salesforce,	
  etc.	
  
Uses	
  revenue	
  mul8ples,	
  EBITDA	
  mul8ples,	
  etc	
  
c)  Comparable	
  transac5on	
  method.	
  See	
  pg	
  21.	
  Similar	
  
to	
  b)	
  See	
  Exhibit	
  F.	
  Why	
  it’s	
  important	
  to	
  review	
  your	
  
report.	
  
d)  Industry	
  specific	
  mul8ples	
  (N/A).	
  Ex:	
  headcount,	
  
backlog,	
  revenue	
  per	
  employee,	
  #	
  of	
  customers,	
  #	
  of	
  
users	
  
3.	
  Income	
  Approach	
  
•  Discounted	
  Cash	
  Flows	
  (DCF)	
  
•  Present	
  value	
  of	
  future	
  cash	
  flows	
  
•  Discount	
  rate	
  is	
  based	
  on	
  rela8ve	
  riskiness	
  of	
  
investment	
  
•  See	
  page	
  51	
  for	
  required	
  rates	
  of	
  return	
  for	
  
private	
  venture	
  backed	
  companies	
  
Enterprise	
  Value	
  
•  Each	
  method	
  comes	
  up	
  with	
  different	
  value	
  of	
  
the	
  enterprise	
  
•  Analyst	
  determines	
  which	
  are	
  appropriate	
  and	
  
weights	
  them	
  to	
  come	
  up	
  with	
  es8mated	
  
enterprise	
  value	
  
•  See	
  page	
  22	
  of	
  Venture	
  Co.	
  
Alloca8on	
  Methods	
  
•  The	
  previous	
  methods	
  determine	
  an	
  
enterprise	
  value	
  of	
  the	
  company	
  as	
  a	
  whole	
  
•  The	
  next	
  step	
  is	
  to	
  allocate	
  among	
  various	
  
classes	
  of	
  equity	
  
•  Example	
  (page	
  22):	
  	
  
Enterprise	
  value 	
  	
   	
  $48,153,573	
  
Less	
  Debt	
   	
   	
   	
   	
  ($1,750,000)	
  
Equity	
  value	
   	
   	
  = 	
  $46,403,573	
  
Breakpoints	
  
•  Simply	
  means	
  “who	
  gets	
  what”	
  in	
  the	
  event	
  of	
  
an	
  exit	
  
•  Remember	
  that	
  the	
  point	
  of	
  a	
  409A	
  is	
  to	
  value	
  
common	
  stock	
  
•  Preferred	
  shareholders	
  get	
  paid	
  first	
  
•  Common	
  shareholders	
  get	
  what’s	
  le@	
  over	
  
•  Enterprise	
  value	
  is	
  the	
  value	
  today	
  
•  Exit	
  is	
  value	
  in	
  X#	
  of	
  years	
  
Alloca8on	
  Methods	
  
•  Current	
  Value	
  Method	
  (“CVM”)	
  –	
  assumes	
  
value	
  today	
  is	
  same	
  as	
  exit	
  value	
  
–  Appropriate	
  only	
  if	
  liquidity	
  value	
  is	
  known	
  as	
  in	
  a	
  pending	
  deal	
  
•  Probability	
  Weighted	
  Expected	
  Return	
  
(“PWERM”)	
  –	
  weighted	
  average	
  of	
  various	
  
scenarios	
  based	
  on	
  probability	
  (IPO,	
  sale,	
  
bankruptcy)	
  	
  
–  Probability	
  based	
  on	
  appraiser’s	
  judgment	
  	
  
•  Op8on	
  Pricing	
  Method	
  (“OPM”)	
  –	
  same	
  logic	
  
as	
  PWERM	
  but	
  considers	
  more	
  scenarios	
  
–  Probability	
  based	
  on	
  Black	
  Scholes	
  
OPM	
  
•  In	
  the	
  event	
  of	
  an	
  exit,	
  preferred	
  gets	
  paid	
  first	
  
•  Common	
  only	
  gets	
  if	
  there’s	
  anything	
  le@	
  over	
  
•  Vola8lity	
  and	
  8me	
  to	
  liquidity	
  are	
  important	
  
factors	
  in	
  determining	
  range	
  of	
  outcomes	
  
•  Greater	
  vola8lity	
  is	
  beJer	
  for	
  common	
  (lower	
  
lows	
  but	
  who	
  cares	
  because	
  below	
  zero	
  is	
  
same	
  as	
  zero)	
  
•  Longer	
  life	
  is	
  beJer	
  because	
  more	
  opportunity	
  
to	
  grow	
  
OPM	
  
•  See	
  Exhibit	
  M	
  Breakpoint	
  Analysis	
  
•  Common	
  stock	
  only	
  has	
  value	
  only	
  if	
  funds	
  
available	
  exceed	
  liquida8on	
  preferences	
  of	
  
preferred	
  
•  See	
  also	
  Capshare	
  Demo	
  Company	
  
Discount	
  
•  Discount	
  for	
  lack	
  of	
  marketability	
  (DLOM)	
  
 25	
  –	
  45%	
  
•  Discount	
  for	
  Venture	
  Co.	
  =	
  35.7%	
  
Valua8on	
  Summary	
  
•  Value	
  is	
  based	
  on	
  a	
  number	
  of	
  assump8ons	
  
that	
  have	
  a	
  material	
  impact	
  on	
  the	
  result	
  
– Projected	
  cash	
  flows	
  
– WACC	
  
– DLOM	
  
– Comparable	
  companies	
  
•  Important	
  to	
  have	
  a	
  “DEFENDABLE	
  
VALUE”	
  (IRS	
  and	
  auditors)	
  
•  Important	
  to	
  review	
  report	
  for	
  reasonableness	
  
of	
  assump8ons.	
  You	
  know	
  your	
  business.	
  
Understanding Valuation for Equity Compensation and Avoiding the Perils of 409A

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Understanding Valuation for Equity Compensation and Avoiding the Perils of 409A

  • 1. Understanding Value for Equity Compensation and Avoiding the Perils of 409A April 30, 2013
  • 2. Today’s  Speakers   •  Managing  Director,   Scalar  Analy8cs   •  Visi8ng  Professor,   Clark  University  and   Tu@s  University   •  CPA  and  CVA   •  Prior  CFO   Scalar  Analy*cs   specializes  in   business  valua*ons   including  409A   valua*ons.   •  CPA,  Wolf  &  Company   •  Accoun8ng  and   audi8ng   •  Leads  the  High  Tech   prac8ce   •  BOD  and  program  chair   commiJee  at  TCN   Wolf  &  Company,  PC,  is  a  100   year  old  regional  firm  with  19   owners  and  185   professionals,  focused  on  CPA   core  competencies  with  a   dedicated  tech  services  team.           ScoJ  Goodwin   Alicia  Amaral  
  • 3. About  Scalar  Analy8cs   •  Collabora8ve  approach   •  550  valua8ons  per  year  (50%  are  409A)   •  Majority  of  clients  backed  by  venture  capital   firms  and  angel  groups   •  Clients  in  virtually  every  industry   •  Work  with  all  of  the  “big  4”  audit  firms  and   countless  regional  firms  
  • 4. Valua8on  Purposes   •  M&A   •  Li8ga8on   •  Estate  &  Gi@   •  Stock  op8on  expensing   •  Purchase  price  alloca8on   •  Buy/Sell  agreements   •  Compensa8on     – Restricted  stock  83b   – Op8ons  409A  
  • 5. Standard  of  Value   •  Fair  Market  Value   •  Rev.  Rule  59-­‐60  “The  price  at  which  the   property  would  change  hands  between  a   willing  buyer  and  a  willing  seller,  neither  being   under  any  compulsion  to  buy  or  sell,  and  both   having  reasonable  knowledge  of  relevant   facts.”   •  Important  because  this  does  not  assume  a   strategic  buyer.   •  This  is  the  standard  for  409A  
  • 6. Standard  of  Value,  con’t   •  Investment  Value   •  “The  value  to  a  par8cular  investor  based  on   individual  investment  requirements  and   expecta8ons”   •  Value  is  different  depending  on  synergies   •  Applies  to  specific  buyer  rather  than   hypothe8cal  buyer     •  409A  ≠  VC  or  angel  investment  
  • 7. Standard  of  Value,  con’t   •  Intrinsic  Value   •  Based  on  present  value  of  future  dividends   •  Applies  to  public  companies   •  Fair  Value   •  SFAS  141  and  142  “The  amount  at  which  an   asset  (or  liability)  could  be  bought  or  sold  in  a   current  transac8on  between  willing  par8es.”   •  May  include  synergies  
  • 8. Three  Valua8on  Methods   1.   Asset  Approach   2.   Market  Approach   3.   Income  Approach  
  • 9. 1.  Asset  Approach   •  Applicable  only  for  companies  in  early  stage   (difficult  to  defend,  last  resort  if  there  are  no   other  data  points)   •  The  Asset  Approach  establishes  value  based   on  the  cost  of  reproducing  or  replacing  the   property,  less  deprecia8on.     •  Applied  to  specific  assets,  such  as  land   improvements,  special-­‐purpose  buildings,   special  structures,  systems,  special  machinery   and  equipment,  and  certain  intangible  assets.    
  • 10. 2.  Market  Approach   •  Based  on  the  assump8on  that  the  value  of  an   asset  (including  a  company)  is  equal  to  the   value  of  a  subs8tute  asset  with  the  same   characteris8cs.   •  Infer  value  by  finding  similar  assets  that  have   been  sold  in  recent  transac8ons.  
  • 11. 2.  Market  Approach   a)  Recent  securi8es  transac8ons  method   b)  Comparable  (guideline)  public  company   method   c)  Comparable  transac8on  method   d)    Industry-­‐specific  mul8ples  
  • 12. 2.  Market  Approach   a)  Recent  securi5es  transac5on  method.  Based  on   recent  transac8ons  of  company’s  securi8es  Ex:   preferred  stock  sold  to  angels.  Exhibit  B  (backsolve   method).  Uses  OPM  based  on  preferred  rights   b)  Comparable  public  co.  M&A  data  in  company’s   industry.  See  page  20.  Compare  to  Salesforce,  etc.   Uses  revenue  mul8ples,  EBITDA  mul8ples,  etc   c)  Comparable  transac5on  method.  See  pg  21.  Similar   to  b)  See  Exhibit  F.  Why  it’s  important  to  review  your   report.   d)  Industry  specific  mul8ples  (N/A).  Ex:  headcount,   backlog,  revenue  per  employee,  #  of  customers,  #  of   users  
  • 13. 3.  Income  Approach   •  Discounted  Cash  Flows  (DCF)   •  Present  value  of  future  cash  flows   •  Discount  rate  is  based  on  rela8ve  riskiness  of   investment   •  See  page  51  for  required  rates  of  return  for   private  venture  backed  companies  
  • 14. Enterprise  Value   •  Each  method  comes  up  with  different  value  of   the  enterprise   •  Analyst  determines  which  are  appropriate  and   weights  them  to  come  up  with  es8mated   enterprise  value   •  See  page  22  of  Venture  Co.  
  • 15. Alloca8on  Methods   •  The  previous  methods  determine  an   enterprise  value  of  the  company  as  a  whole   •  The  next  step  is  to  allocate  among  various   classes  of  equity   •  Example  (page  22):     Enterprise  value      $48,153,573   Less  Debt          ($1,750,000)   Equity  value      =  $46,403,573  
  • 16. Breakpoints   •  Simply  means  “who  gets  what”  in  the  event  of   an  exit   •  Remember  that  the  point  of  a  409A  is  to  value   common  stock   •  Preferred  shareholders  get  paid  first   •  Common  shareholders  get  what’s  le@  over   •  Enterprise  value  is  the  value  today   •  Exit  is  value  in  X#  of  years  
  • 17. Alloca8on  Methods   •  Current  Value  Method  (“CVM”)  –  assumes   value  today  is  same  as  exit  value   –  Appropriate  only  if  liquidity  value  is  known  as  in  a  pending  deal   •  Probability  Weighted  Expected  Return   (“PWERM”)  –  weighted  average  of  various   scenarios  based  on  probability  (IPO,  sale,   bankruptcy)     –  Probability  based  on  appraiser’s  judgment     •  Op8on  Pricing  Method  (“OPM”)  –  same  logic   as  PWERM  but  considers  more  scenarios   –  Probability  based  on  Black  Scholes  
  • 18. OPM   •  In  the  event  of  an  exit,  preferred  gets  paid  first   •  Common  only  gets  if  there’s  anything  le@  over   •  Vola8lity  and  8me  to  liquidity  are  important   factors  in  determining  range  of  outcomes   •  Greater  vola8lity  is  beJer  for  common  (lower   lows  but  who  cares  because  below  zero  is   same  as  zero)   •  Longer  life  is  beJer  because  more  opportunity   to  grow  
  • 19. OPM   •  See  Exhibit  M  Breakpoint  Analysis   •  Common  stock  only  has  value  only  if  funds   available  exceed  liquida8on  preferences  of   preferred   •  See  also  Capshare  Demo  Company  
  • 20. Discount   •  Discount  for  lack  of  marketability  (DLOM)    25  –  45%   •  Discount  for  Venture  Co.  =  35.7%  
  • 21. Valua8on  Summary   •  Value  is  based  on  a  number  of  assump8ons   that  have  a  material  impact  on  the  result   – Projected  cash  flows   – WACC   – DLOM   – Comparable  companies   •  Important  to  have  a  “DEFENDABLE   VALUE”  (IRS  and  auditors)   •  Important  to  review  report  for  reasonableness   of  assump8ons.  You  know  your  business.