Search, PR and the Social Butterfly @ SES San Francisco

624 views

Published on

http://www.thebuyergroup.com Lisa Buyer shared ways to merge the best of online public relations and social media while influencing SEO via Social Media Profiles, Fans, Tweets, Friends and Follows.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
624
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Search, PR and the Social Butterfly @ SES San Francisco

  1. 1. Search, PR and the Social Butterfly<br />Presented by:<br />Lisa Buyer, @lisabuyer<br />The Buyer Group, president and ceo <br />interactive public relations, social media + branding<br />
  2. 2. About Me<br />Lisa Buyer @lisabuyer<br />Managed my own PR and branding agency for past 15 years<br />Come from a traditional PR background <br />Digital by design during the dot com days<br />Social media is part of my mixology<br />Practice yoga and follows some celebrity gossip<br />The Buyer Group, president and ceo <br />interactive public relations, social media + branding<br />@lisabuyer<br />
  3. 3. @lisabuyer<br />PublicizeOptimizeSocialize<br />
  4. 4. @lisabuyer<br />The old world of PR is changing and it’s not coming back.<br />Quote from Vocus on HARO buyout<br />
  5. 5. @lisabuyer<br />
  6. 6. @lisabuyer<br />Customers are search and social savvy <br />
  7. 7. @lisabuyer<br />the media is also…search and social savvy <br />
  8. 8. @lisabuyer<br />National Survey Finds The Majority of Journalists Now Depend on Social Media for Story Ideas<br />
  9. 9. @lisabuyer<br />Looking for news in all the social placesan overwhelming majority of reporters and editors now depend on social media sources when researching their stories<br />
  10. 10. @lisabuyer<br />89% of reporters/editors turn to blogs for story research<br />
  11. 11. @lisabuyer<br />65% media usesocial media sites such as Facebook and LinkedIn for story sources<br />
  12. 12. @lisabuyer<br />52% to microblogging services such as Twitter<br />
  13. 13. @lisabuyer<br />PR people still important!Editors and reporters surveyed said they depend on PR professionals for <br />
  14. 14. @lisabuyer<br />Why?PR Peeps help with interviews and access to sources and experts” (44%),“Social media provides a wealth of new information for journalists, but getting the story right is just as important as ever,”<br />
  15. 15. @lisabuyer<br />100% of journalists use Google as a tool when working on storiesGoogle is the top search engine for online research with all responding journalists using this tool. Wikipedia is second<br />
  16. 16. @lisabuyer<br />
  17. 17. @lisabuyer<br />Today’s PROptimized Publicized Socialized <br />
  18. 18. @lisabuyer<br />Optimized press releasesblogsvideoimagespoststweets<br />
  19. 19. @lisabuyer<br />Optimized for media and customers usingKeywordsTitlesDon’t forget! Social media network links in the press release!<br />
  20. 20. @lisabuyer<br />Publicized DistributionSocial media newsroomMuck rackHAROPitchengine<br />
  21. 21. @lisabuyer<br />Socialized TweetsPostsStatusBlogsFoursquare tip#Journchat<br />
  22. 22. @lisabuyer<br />How Content strategy Theme out each monthDaily/weekly/monthlyIdea: Start with a monthly press release then<br />
  23. 23. @lisabuyer<br />ExampleContent Strategy<br />
  24. 24.             Add Social Media ID/links to all press releases <br />@lisabuyer<br />Tip<br />
  25. 25.              <br />@lisabuyer<br />
  26. 26. @lisabuyer<br />Sharing Tools in Newsroom<br />
  27. 27.             Digital Media RelationsSocialize online with journalists <br />@lisabuyer<br />How?<br />
  28. 28.              <br />@lisabuyer<br />
  29. 29. Likes<br />@lisabuyer<br />Pluggiologo<br />Tweet Deck logo<br />
  30. 30. @lisabuyer<br />Trends <br />Muck Rack = 140 character press release<br />Zemanta<br />E-newsreleases.com<br />
  31. 31.             PublicizeOptimizeSocialize <br />@lisabuyer<br />Parting words<br />
  32. 32.             PRSEOSocial Status <br />@lisabuyer<br />You will get<br />
  33. 33. @lisabuyer<br />

×