Serverless technologies allow developers to go faster and do so much more with less. They allow businesses to innovate faster than ever possible before and the pay-per-use pricing model opens up a world of opportunities to improve cost efficiency. Cost optimization is no longer a guessing game, but a surgical operation that can target business areas with the most saving potential based on data. New business models based on pay-per-use will soon disrupt incumbents in established markets and create better value for customers. In this talk, we'll see how businesses around the world are using serverless technologies to drive their success and growth, and the lessons we can learn from them.