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Meet Laurence

I am a seasoned marketing executive with 15+ year experience in the Telecom & Internet industry. Here is a visual outlook of my background and expertise.

Meet Laurence

  1. Meet Laurence Meet Laurence
  2. I Was Born Here 42 years ago...
  3. I Studied Here I hold a Post Graduate Degree in Business Administration, with a specialization in Telecom and Media
  4. I Started To Work Here At Orange Research Labs, as a Cost Analyst, drawing business models on wireless networks
  5. Then I Moved Here I joined France Telecom North America in 1996 to do Market Research and Business Development for the Consumer and Business Divisions
  6. ... And There In 1999, I was hired by EuroNet Internet, a Dutch ISP, to build and launch their broadband offering
  7. And Finally Came Back To France With 3 kids, each born in a different country
  8. In 2002, I Joined AOL Was asked to catch up with competition in the DSL market
  9. Where I Got My Way Was promoted Director of Product Marketing in 2004, in charge of Triple Play offerings, Web and Mobile apps
  10. In 2006 AOL Sold Their Triple-Play Assets And User Base To focus on Web Programing, Advertising and Repping
  11. I Stayed And Took Over Marketing & Comm Heading Audience Acquisition, Trade Marketing, PR and BI
  12. First For France, Then For Europe I Restructured and Managed the UK, German, Indian and French Marketing Teams
  13. I Left AOL in 2008 And Joined a Startup Keep Track of your Contacts and Conversations Silentale offers cloud-based applications to store and manage information across social networks
  14. Where I Got My Hands Dirty Call it ‘Guerrilla Marketing’ (Social Media, Tactics, PR) in a ‘Lean Startup’ (Zero Dollar Budget)
  15. And I Am Now Sharing What I’ve Learned ial101 soc Doing consultancy on Digital Marketing and Implemeting a Social Media Strategy
  16. Beside An Extensive Marketing Knowledge... I Master all aspects of Marketing, in both B2B and B2C markets
  17. I Love To Build Things From Scratch And Roll Up My Sleeves Developed products, build teams, made the leap from corporate worker to entrepreneur.
  18. I Have A Strong Business Acumen and Financial Insight Managed big (over €10M)... and tiny (under €10,000) budgets
  19. I Am Good at Driving Motivation And Engagement Headed staffs over 30, across countries and cultures, in challenging environments and toward restructurations
  20. I Also Enjoy Public Speaking Did several interviews for radios and TVs. Headed PR teams. Spoke at Conferences.
  21. And When I Am Not Doing This
  22. I Take Care Of These Guys
  23. ... And Ride
  24. To Learn More About Me linkedin.com/laurencebret @lbret

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