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Is social network gendered

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Is the 'Old Boy Club' also happening online? This presentation will help women bolster their brand online so they can harness the power of social networks

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Is social network gendered

  1. 1. Is Social Networking Gendered? ©2013 LinkedIn Corporation. All Rights Reserved.
  2. 2. Social Media has revolutionized our Personal Lives ©2013 LinkedIn Corporation. All Rights Reserved
  3. 3. And Women Were the Pioneers ©2013 LinkedIn Corporation. All Rights Reserved
  4. 4. Social Media has Revolutionized Politics ©2013 LinkedIn Corporation. All Rights Reserved
  5. 5. And Women, Again, Played a Critical Role in it Tawakul Karman, 2011 Nobel Price ©2013 LinkedIn Corporation. All Rights Reserved
  6. 6. Now Social Media is Revolutionizing Business ©2013 LinkedIn Corporation. All Rights Reserved
  7. 7. But this Time, Women Get Skeptical Source: Microsoft Ipsos ©2013 LinkedIn Corporation. All Rights Reserved
  8. 8. And this is Known for a Fact Source: Nine Minutes Survey, LinkedIn, April 2012 ©2013 LinkedIn Corporation. All Rights Reserved
  9. 9. Can we let the Old Boy Club story also happen Online? ©2013 LinkedIn Corporation. All Rights Reserved
  10. 10. How can Women Bolster their Brand with Social Media? ©2013 LinkedIn Corporation. All Rights Reserved
  11. 11. Its all about, Who You Are Who You Know What You Know ©2013 LinkedIn Corporation. All Rights Reserved 11
  12. 12. Who You Are ©2013 LinkedIn Corporation. All Rights Reserved. 12
  13. 13. Grab the Attention ©2013 LinkedIn Corporation. All Rights Reserved.
  14. 14. The First Impression Does Matter ©2013 LinkedIn Corporation. All Rights Reserved. 14
  15. 15. Put Your Brand Front & Center ©2013 LinkedIn Corporation. All Rights Reserved
  16. 16. Let Your Network Speak for You (recommendations & endorsements) ©2013 LinkedIn Corporation. All Rights Reserved
  17. 17. Who You Know ©2013 LinkedIn Corporation. All Rights Reserved. 17
  18. 18. Do you know how Powerful Social Media is? 1,773 500k+ 15m + 1st Degree 2nd Degree 3rd Degree
  19. 19. There is an Opportunity behind each Connection You have more connections than you think Prospects Recruiters Experts Recommendations Influencers Candidates www.linkedinlabs.com
  20. 20. And Many Existing Networks to Leverage
  21. 21. Just Follow Suggestions ©2013 LinkedIn Corporation. All Rights Reserved
  22. 22. And Take Care ©2013 LinkedIn Corporation. All Rights Reserved
  23. 23. What You Know ©2013 LinkedIn Corporation. All Rights Reserved. 23
  24. 24. It All Starts with Search ©2013 LinkedIn Corporation. All Rights Reserved
  25. 25. Join the Community ©2013 LinkedIn Corporation. All Rights Reserved
  26. 26. Get The Others do the Work For You
  27. 27. Listen to Influencers
  28. 28. Leverage Insights
  29. 29. Be Active ©2013 LinkedIn Corporation. All Rights Reserved
  30. 30. What Makes Good Content? Including a link drives twice the engagement Images results in a 98% higher comment rate Links to YouTube videos lead to a 75% higher share rate
  31. 31. But Where is the best place to Network? ©2013 LinkedIn Corporation. All Rights Reserved
  32. 32. I like coffee
  33. 33. I am drinking #coffee
  34. 34. I am good at drinking coffee
  35. 35. Watch me as drinking coffee
  36. 36. Here is where I drink coffee
  37. 37. My coffee looks good
  38. 38. Identity Me, as a person Me, as an opinion Me, as a professional ©2013 LinkedIn Corporation. All Rights Reserved Connections Key apps Friends, Family and Status, Photo Sharing Colleagues & Social Gaming Fans & Followers Real-time Micro Blogging Colleagues & Professional Identity, Business Contacts Connections & Insights
  39. 39. It is All About Giving The Right Info To the Right People At the Right Time ©2013 LinkedIn Corporation. All Rights Reserved
  40. 40. Questions? ©2013 LinkedIn Corporation. All Rights Reserved 40
  41. 41. Thank You LinkedIn: uk.linkedin.com/in/laurencebret ©2013 LinkedIn Corporation. All Rights Reserved Twitter: @lbret

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