SEARCH ENGINE
OPTIMIZATION A KEY
DIGITAL MARKETING
STRATEGY
Why is Digital Marketing
Important?
 Drive high quality traffic
 Generates leads
 Build brand online
 Increase visibil...
Search Engine Optimization
(SEO)
SEO is the act of modifying a website to
increase its search engine Rankings
organically
How Organic Search Listings Work?
 A spider or crawler gathers listings by automatically
"crawling" the web
 The spider ...
SEO Techniques
1. Domain Name Strategies
- Domain names are traffic magnets
- Select simple and short domain name
- Use ke...
2. Link Building
- More inbound links the higher the SE ranking
- If the site linking to you is already indexed, spiders
w...
3. Keywords
- Important in optimizing rankings
- Spider chooses the appropriate
Keywords for each page, then
sends
them ba...
4. Title Tags
- Important in optimizing rankings
- The first thing that a search engine
displays on a search query
- Shoul...
5. Meta description tags
- Important in optimizing rankings
- Displayed below the title in search results
- Use dynamic, p...
6. Alt tags
- Include keywords in your Alt Tags
7. Submit your website to SEs for indexing
- Submit your site to search en...
Overview
Critical elements
- Domain Name, Links, Keywords, Title, Meta
Description, Alt Tags, Submitting your website to S...
Contact Us!
Address:
201, 2nd Floor, Amar House,
Near Sharda Cinema,
Dadar East, Mumbai 400014,
Maharashtra, India
Call us...
Search Engine Optimization - A Key Digital Marketing Strategy
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Search Engine Optimization - A Key Digital Marketing Strategy

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TBS is renowned leading Digital Marketing training institute in Mumbai and an ethical Seo training agency We share our profound experience with our students by giving a certified training in Digital Marketing and teaching the tactics of it. We groom the students with contemporary practices in Digital Marketing which makes them masters of this field.

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Search Engine Optimization - A Key Digital Marketing Strategy

  1. 1. SEARCH ENGINE OPTIMIZATION A KEY DIGITAL MARKETING STRATEGY
  2. 2. Why is Digital Marketing Important?  Drive high quality traffic  Generates leads  Build brand online  Increase visibility  Target audience geographically  Better Return on investment (ROI)
  3. 3. Search Engine Optimization (SEO) SEO is the act of modifying a website to increase its search engine Rankings organically
  4. 4. How Organic Search Listings Work?  A spider or crawler gathers listings by automatically "crawling" the web  The spider follows links to web pages, makes copies of the pages and stores them in the Search Engines (SE) index  Based on this data, the SE’s then indexes the pages and ranks the websites “Spiders read only text, nothing else”
  5. 5. SEO Techniques 1. Domain Name Strategies - Domain names are traffic magnets - Select simple and short domain name - Use keywords, common words, advertising terms, product names - Choose a keyword that is important for your business
  6. 6. 2. Link Building - More inbound links the higher the SE ranking - If the site linking to you is already indexed, spiders will also receive your site - Quality of inbound links is critical - How to increase links: a) Good content b) Target a list of sites from which you can get SEO Techniques
  7. 7. 3. Keywords - Important in optimizing rankings - Spider chooses the appropriate Keywords for each page, then sends them back to its Search Engine - Can be key phrases or a single Keyword - Write Keyword-rich text - Balance keyword-stuffing and readability SEO Techniques
  8. 8. 4. Title Tags - Important in optimizing rankings - The first thing that a search engine displays on a search query - Should have the exact keyword you use for the page - Every single web page must have its own title tag SEO Techniques
  9. 9. 5. Meta description tags - Important in optimizing rankings - Displayed below the title in search results - Use dynamic, promotional language - Use Keywords SEO Techniques
  10. 10. 6. Alt tags - Include keywords in your Alt Tags 7. Submit your website to SEs for indexing - Submit your site to search engine directories - Indexing takes up to 3 months SEO Techniques
  11. 11. Overview Critical elements - Domain Name, Links, Keywords, Title, Meta Description, Alt Tags, Submitting your website to SE’s - Keywords: Include in page copy, title, description, Alt Tags No-no’s - Flash, Image-only sites, Image maps, Frames, Password Protected Pages, PDFS, Dynamic pages, Drop-Down Menus
  12. 12. Contact Us! Address: 201, 2nd Floor, Amar House, Near Sharda Cinema, Dadar East, Mumbai 400014, Maharashtra, India Call us : 022-2410 2331 / 3192 9248 / +91 88 79 395550 E-mail Id: contact@thebrandsalon.com Website: http://thebrandsalon.com

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