What is AdWords?                         A Google Service                                   of                          Sp...
Google Search Results            Search Query:              ‘flowers’                      Google                      Sea...
Google AdWords Ads                AdWords                  Ads                          11
The Basic Placements of Google
Short Term Promotions, Respond to Hot Topics
AdWords for Content - AdSense     Reaches millions of users as they read content                         online  Google sc...
Content Network Generate awareness – bringmore prospects into the top of      the sales funnel
Reach of Google AdWordsGoogle AdWords covers as much as 80% of Internetusers in the United States.
AdWords TrackingGoogle Analytics can provide answer to your every question                                 Where are site ...
Which Side Am I On?               PPC              Rules!TraditionalMarketing  Drools!
Today$                Digital Media    Non-Digital Media1995      2007     2011    2050?                                  ...
Awareness                                            EducationCreate awareness                             Create interest...
$80         $70                    $60$60                                  $50$40                                         ...
2424
 PPC Career Guidance From The Brand Saloon
 PPC Career Guidance From The Brand Saloon
 PPC Career Guidance From The Brand Saloon
 PPC Career Guidance From The Brand Saloon
 PPC Career Guidance From The Brand Saloon
 PPC Career Guidance From The Brand Saloon
 PPC Career Guidance From The Brand Saloon
 PPC Career Guidance From The Brand Saloon
 PPC Career Guidance From The Brand Saloon
 PPC Career Guidance From The Brand Saloon
 PPC Career Guidance From The Brand Saloon
 PPC Career Guidance From The Brand Saloon
 PPC Career Guidance From The Brand Saloon
 PPC Career Guidance From The Brand Saloon
 PPC Career Guidance From The Brand Saloon
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PPC Career Guidance From The Brand Saloon

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Search Engine Marketing (SEM) training course in Mumbai with TBS provide a detailed and practical approach to developing, structuring and managing a successful and cost effective Search Engine Marketing advertising campaign through search engines.

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  • Here you can see a page of Google Search results for a user searching on the keyword ‘flowers’. [Animation] The term the user types into the search field is called the search query, and appears that the top of the page. [Animation] The search results appear on the left side of the screen, with news results at the top. These search results are free. Google does not accept money for placement of websites in the search results.
  • Next to the search results, ads can appear both on the right hand side of the page and occasionally above the search results. These are put there by Google’s online advertising product, called AdWords. Ads are triggered by the user query - this is called keyword advertising.
  • Using the same technology to determine a site’s relevancy to keywords in natural search, our engine matches AdWords ads to the content on a site delivering an extremely targeted message and positive experience.
  • MEDIA * We are still in the early stages of the digitization of the world…..but things are changing quickly * As measured by users: - Only 1 Billion people in world are online… 6+ Billion people total - Today, 5x more mobile phones than computers (from Eric’s Davos notes) - Today, 20% of kids in Korea addicted to the Internet (from Eric’s Davos notes) - In 2008, Internet access via mobile phones will be more common than Internet access via computer
  • PPC Career Guidance From The Brand Saloon

    1. 1. What is AdWords? A Google Service of Sponsored AdsCreate Simple, Effective Ads and Display them Pay only if people click your ads.
    2. 2. Google Search Results Search Query: ‘flowers’ Google Search Results 10
    3. 3. Google AdWords Ads AdWords Ads 11
    4. 4. The Basic Placements of Google
    5. 5. Short Term Promotions, Respond to Hot Topics
    6. 6. AdWords for Content - AdSense Reaches millions of users as they read content online Google scans a page,interprets its content and serves relevant ads Relevant ads Targeted in real- time Recipe for Roasted Garlic Pasta Sauce 14
    7. 7. Content Network Generate awareness – bringmore prospects into the top of the sales funnel
    8. 8. Reach of Google AdWordsGoogle AdWords covers as much as 80% of Internetusers in the United States.
    9. 9. AdWords TrackingGoogle Analytics can provide answer to your every question Where are site visitors coming from? Which marketing efforts Is my website are most effective? design is user friendly? What keywords people use to find my website? Where & why are visitors back out my shopping cart?
    10. 10. Which Side Am I On? PPC Rules!TraditionalMarketing Drools!
    11. 11. Today$ Digital Media Non-Digital Media1995 2007 2011 2050? 20
    12. 12. Awareness EducationCreate awareness Create interest through information Radio Print Outdoor Search Marketing Direct mail & response Televisio nImage Direct responseMaintain brand Cycle of trial, purchase, and repeat 21
    13. 13. $80 $70 $60$60 $50$40 $20$20 $8.5$0 Direct mail Email Online display ads Yellow Pages Search 22
    14. 14. 2424

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